Shanghai CBME Maternity, Infant & Child Exhibition

The Exhibition Value of CBME Shanghai for the Maternity, Infant & Children’s Industry

• A globally leading omni-channel trade service platform for the maternity, infant and children’s sector, and a key indicator of industry trends in Asia. Organized by Informa Markets, the show has been held annually since its inception in 2001, successfully staging 24 editions to date. It remains committed to fostering international exchange and trade cooperation within the global maternity, infant and children’s industry. CBME is not only the largest event of its kind in Asia but has also expanded into countries such as Turkey, India, and Indonesia, steadily increasing its global influence. For companies in the sector, exhibiting at CBME represents a strategic gateway to establishing industry leadership, connecting with global resources, and staying attuned to market dynamics.
• Comprehensive coverage of the entire industry value chain, offering a one-stop showcase of cutting-edge innovations. The exhibition brings together over 4,500 premium brands from 30 countries and regions, spanning the full spectrum of categories and the entire supply chain—maternal and infant products, nutrition and leisure foods, toys and educational items, children’s apparel and accessories, strollers, car seats and furniture, as well as maternal and child care solutions. From feeding essentials to smart early‑education tools, from infant formula to high‑end nutritional supplements, and from children’s clothing and toys to maternal care products, the show presents the latest innovations and emerging trends, meeting all procurement and product‑selection needs in a single venue.
• Attracting high‑quality buyers worldwide, facilitating precise connections with high‑value purchasing audiences. Each year, the event draws more than 100,000 professional visitors from over 80 countries and regions, representing nearly 40 distinct buyer segments—including distributors, retail baby‑and‑mom stores, postpartum care centers, supermarkets and department stores, and online KOLs/KOCs. From pre‑show “Top Baby‑and‑Mom Chain Precision Matchmaking Sessions” to on‑site “CBME Omni‑Channel Product Sourcing Meetings,” a one‑on‑one matchmaking approach ensures exhibitors can efficiently connect with target customers and seize prime business opportunities.
• The “New Forces Pavilion,” an innovation incubation platform, setting the tone for industry breakthroughs. Located in Hall 4.1, the “New Forces Theme Pavilion” stands as the exhibition’s most forward‑looking focal point. Centered around the theme “Empowering New Beginnings, Starting Anew,” it serves not only as a stage for global new‑product launches but also as a testing ground for accelerating innovative ventures. Through initiatives such as the “Rising Star Program”—in collaboration with Nielsen, Tmall Global, Xiaohongshu, and other platforms—the show selects emerging brands from hundreds of applicants to showcase their offerings, amplifying visibility for promising newcomers. Meanwhile, the “Good Products New Arrivals” shopping district and the “CBMEVISION Future Parenting Bureau,” which highlight annual trend‑setting products, have become popular destinations where buyers discover hit items and stay ahead of emerging trends.
• Over 200 high‑level forums providing authoritative insights into industry frontiers. In parallel with the exhibition, more than 200 high‑profile events are held, including industry summits, thematic conferences, category‑specific meetings, and supply‑chain forums, covering everything from trend forecasting to practical strategies. Professional forums such as the CBME Maternity, Infant & Children’s Industry Summit, the Greater Health Development Conference, the Retail Innovation Summit, and the Cross‑Border Import Innovation Summit bring together industry experts and corporate leaders to engage in in‑depth discussions on hot topics like cross‑border expansion, traffic growth, nutritional innovation, and channel strategies, providing authoritative guidance for strategic decision‑making.
• A deeply integrated supply‑chain zone driving enhanced product competitiveness. The exhibition gathers over 800 leading supply‑chain enterprises—covering packaging materials, OEM/ODM/OBM services, raw materials, manufacturing equipment, and related support services—to create a distinctive “Innovative Manufacturing Zone.” Through initiatives such as the “New Quality Manufacturing Zone,” supply‑chain matchmaking sessions, and the CBME SUPPLY AWARDS, the show fosters close links between exhibitors and cutting‑edge production capabilities, helping them optimize their supply‑chain structures and elevate product competitiveness.
• A super‑charged hybrid online‑offline platform igniting end‑to‑end growth. In partnership with top digital platforms—including Douyin, Tmall, Xiaohongshu, Taobao, Sina Parenting, Zhihu, and Bilibili—the exhibition hosts live streams featuring over 2,000 influencers, generating tremendous buzz. The flagship “CBME 25th Anniversary Gala & Live‑Stream Shopping Night” seamlessly blends the anniversary celebration with large‑scale livestreamed sales, converting exhibition momentum into direct commercial value. By emphasizing the “content power” and “grassroots marketing power” of products, the show becomes a core engine driving efficient operation across the B2B2C value chain.