Shanghai CBME Maternity, Infant & Child ExhibitionCBME SHANGHAI

The CBME Shanghai International Baby & Child Products Exhibition, launched in 2001, is a global, multi-channel trade platform dedicated to connecting industry professionals. Its exhibit scope encompasses the entire value chain, including maternity and infant products, strollers, car seats and furniture, food, toys, apparel, children’s footwear and accessories, comprehensive maternal and infant services, and supply-chain solutions.

At the heart of the exhibition’s value lies its unparalleled conversion efficiency. Through business matchmaking, CBME precisely aligns buyer demands with supplier capabilities, significantly streamlining communication and decision-making processes. Additionally, immersive experiences such as VIP factory tours enable buyers to engage directly with manufacturers, fostering deeper trust and long-term partnerships.

As the global maternal and infant consumer market recovers and undergoes structural adjustments, China’s supply-chain advantages are once again coming into sharp focus. The CBME Shanghai International Baby & Child Products Exhibition not only serves as a key indicator of domestic market trends but also stands as a pivotal hub for concentrated procurement by international buyers. By leveraging the platform, companies can swiftly access overseas channels, transitioning from “product export” to “brand expansion.”

For businesses, the true significance of participation extends beyond simply “what to sell”—it hinges on whom to partner with, where deals are closed, and how sustained growth can be achieved. As a premier global gathering of maternal and infant industry resources, CBME Shanghai may well represent the gateway to unlocking the next phase of growth.

Exhibition Audience:

Domestic agents, wholesalers, and online distributors of maternal and infant products from all provinces and municipalities across China

Franchisees, retailers, and online retailers of maternal and infant products from all provinces and municipalities across China

Procurement representatives from department stores, commercial real estate developers, retail outlets, and pharmacies nationwide

Wholesale and purchasing groups representing major distribution hubs for maternal and infant products across China

KOLs and group leaders operating on various platforms, as well as maternal and infant‑focused MCN agencies

Postpartum care centers, early childhood education providers, and preschools from across China

Investors nationwide who are exploring opportunities in the maternal and infant sector

Agents, purchasers, and brand owners from Hong Kong, Macao, Taiwan, and overseas

Professional media outlets both domestically and internationally