Shanghai CBME Supply Chain & Private Label ExhibitionCBME

Shanghai CBME Supply Chain & Private Label Show (CBME), as an upgraded iteration of Informa Markets’ CBME Maternity, Infant & Children Expo, will leverage the extensive resources cultivated by CBME in the maternal and infant industry. Focusing on the new era of the family‑centric economy, it will build upon the maternal and infant product categories while exploring upstream demand across household goods and food sectors. This initiative aims to help companies optimize and upgrade their supply chains, expand into new product categories, and deliver exceptional product value.

At the same time, drawing on the Group’s global resource‑allocation capabilities and deep industry expertise, the CBME Supply Chain & Private Label Show will facilitate more precise and efficient business matchmaking for exhibitors, offering year‑round trade services that unlock greater commercial potential for the event platform.

With the rise of China’s economy and the resurgence of cultural confidence, post‑90s parents have increasingly become the driving force behind consumption in home‑based settings. Consumer trends such as aesthetic‑oriented spending, “planting grass” (influencer‑driven recommendations), self‑indulgent purchases, social‑media‑fueled buying, and health‑focused consumption are all gaining momentum. Household consumption is evolving toward greater diversity, marking the beginning of a profound transformation centered on family‑related lifestyles.Shanghai CBME Supply Chain & Private Label Show (CBME), as the first specialized supply‑chain trade platform dedicated to the family‑consumption sector, invites you to seize the thriving business opportunities of this new family‑economy era!

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