Shanghai CBME Supply Chain & Private Label Exhibition

Shanghai CBME Supply Chain & Private Label Show (CBME), as an upgraded iteration of Informa Markets’ CBME Maternity, Infant & Children Expo, will leverage the extensive resources cultivated by CBME in the maternal and infant industry. Grounded in the maternal and infant category, it will focus on the new era of the family‑centric economy, uncovering upstream demand across household goods and food sectors, thereby helping enterprises optimize and upgrade their supply chains, expand into new product categories, and build exceptional product value.

At the same time, drawing on the Group’s global resource‑allocation capabilities and deep industry expertise, the CBME Supply Chain & Private Label Show will facilitate more precise and efficient business matchmaking for exhibitors, delivering year‑round trade services that unlock greater commercial potential for the exhibition platform.

With the rise of China’s economy and the resurgence of cultural confidence, post‑90s parents have increasingly become the driving force behind consumption in home‑based settings. Consumer trends such as aesthetic‑oriented spending, “planting grass” (influencer‑driven recommendations), self‑indulgent purchases, social‑media‑fueled buying, and health‑focused consumption are all emerging, signaling a shift toward diversified family‑centric consumption patterns. A transformative wave of consumer behavior centered on the home is well underway.Shanghai CBME Supply Chain & Private Label Show (CBME)—as the first specialized supply chain trade platform dedicated to the family‑consumption sector—invites you to seize the thriving business opportunities of this new family‑economy era!

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Shanghai CBME Supply Chain & Private Label Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai CBME Supply Chain & Private Label Exhibition: 浙江乐优贝汽车用品有限公司, 杭州杭美质量技术服务有限公司, 台州市哈哈鸭儿童用品有限公司, 杭州有赞科技有限公司, 汕头市澄海区派特玩具有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of Shanghai CBME Supply (CBME SUPPLY)

• Asia’s first specialized supply-chain trade platform focused on the family consumption sector. Hosted by Informa Markets, Shanghai CBME Supply is a strategic evolution of the CBME Maternity, Infant & Child Expo. Leveraging CBME’s more than two decades of deep expertise in the maternal and infant industry, the event centers on the emerging “new family economy,” expanding from maternal and infant products to encompass household goods, food, daily chemicals, and other categories. It has established a one-stop, full‑chain platform covering OEM/ODM, packaging materials, raw materials, and design services, widely recognized within the industry as a leading indicator of China’s family consumption supply-chain development and a core engine for companies seeking market expansion.
• A one-stop exhibition platform spanning the entire industry chain. The show encompasses five key categories—OEM/ODM manufacturing, packaging materials, raw materials, production and processing equipment along with supporting services, and design and related services—and features themed zones dedicated to beauty and daily chemicals, catering utensils, paper products, powdered milk and dairy products, nutritional supplements and natural foods, as well as snack foods. From raw materials to finished products, from contract manufacturing to brand building, and from production to packaging, exhibitors can seamlessly connect across the entire value chain—from technology showcases and brand exposure to business negotiations.
• Precise matchmaking with global key buyers and industry-chain resources. The CBME Supply exhibition is held concurrently with the CBME Maternity, Infant & Child Expo and the Global Licensing Show—Shanghai, creating a tri‑exhibition synergy with a combined exhibition area of 320,000 square meters. In 2025, the event brought together 2,578 exhibitors from 29 countries and regions, showcasing 3,858 brands and attracting 102,568 professional buyers across all channels. For 2026, the exhibition anticipates 3,500 participating enterprises and 100,000 professional visitors. Buyers include e‑commerce platforms such as Jingzao, NetEase Yanxuan, and Xiaomi Youpin; supermarket chains like CR Vanguard, Yonghui, and Walmart; maternal and infant retail chains including Kidsland and AiYingShi; as well as new‑retail channels such as livestreaming e‑commerce and community group buying. Exhibitors gain direct access to the most influential purchasing audiences, enabling efficient business connections and robust market expansion.
• Unique value for businesses: a strategic engine for capturing the momentum of family consumption upgrading. As post‑90s and post‑00s generations become the mainstay of family consumption, new demands are emerging—beauty‑oriented spending, “grass‑planting” consumption, self‑indulgent purchases, and health‑focused spending—driving family consumption toward greater diversification and sophistication.
The CBME Supply Chain Exhibition provides enterprises with a strategic pathway to expand from the maternal and infant product category into the full‑family‑category market. Concurrent with the exhibition, trend forums, business matchmaking sessions, and other events are held, inviting industry leaders to share insights on cutting-edge topics such as product innovation, smart‑technology trends, and sustainable development. These initiatives help exhibiting companies gain a deeper understanding of market dynamics, forge new business partnerships, and secure a competitive edge in an increasingly dynamic marketplace.
• Location Advantages of the National Exhibition and Convention Center, ShanghaiThe exhibition is hosted at the National Exhibition and Convention Center in Shanghai, situated in the heart of the Yangtze River Delta—a region that ranks among China’s most economically developed and vibrant consumer markets. Leveraging Shanghai’s strategic position as an international trade hub and a premier consumption center, the CBME Supply Chain Exhibition offers exhibitors a powerful platform to connect with both domestic and global markets.

Notable exhibitors

• OEM/ODM Contract Manufacturers:Nansheng, Wenshuai, Tianxi Bio, Xin Xielì, Huinong, Agachuang, Weiya, Shunli’an, Maxier, Yichao, Baihekang, Weilton, Dasente, Aijia Hygiene, Sulaiya, Maitu, Lixing, Perfect Baby, Bei Yi, Jimmy, Little Raccoon, Mirou, Yaxi Trading, Tongling Jieya, Hengfa, Fangguang, Taiwang, Tongling Jieya, Lansbeier
• Packaging and Packaging Material Suppliers:Xinxiang Printing, Jiapin Packaging, Meiyi, Aishule, Youquan
• Design Service Providers:Chu’ao Design, Juesu Design, Fashang
• Raw Material Suppliers:Lenzing Group (fiber raw materials), Junfu Nonwoven