The 19th Private Label Fair Asia (PLF) Shanghai

The 19th Private Label Fair Asia (PLF) Shanghai has become a globally renowned and pivotal commercial exhibition in the industry. Co-organized by the Private Label Professional Committee of the Shanghai Brand Authorization Enterprise Association (PLSC) and the Private Label Manufacturers Association (PLMA), it serves as the Chinese extension of the world's largest Private Label Fair in Amsterdam, Netherlands, and the longest-running Private Label Fair in Chicago, USA.

The 19th Private Label Fair Asia (PLF) Shanghai attracted 21,152 professional visitors from across China and 25 countries and regions worldwide, including the USA, Germany, France, Russia, Italy, Belgium, Japan, South Korea, Malaysia, and South Africa. Gathering industry elites, the event successfully hosted 32 concurrent activities and invited 94 industry leaders to deliver keynote speeches on stage.

The 19th Private Label Fair Asia (PLF) Shanghai drew professionals from supermarkets, convenience stores, specialty stores, e-commerce platforms, social commerce platforms, new retail enterprises, IP customization companies, brand merchants, hotels, catering businesses, maternal & infant stores, health & wellness shops, beauty stores, traders, import & export traders, global buyers, supply chain service providers, manufacturers, production bases, government agencies, chambers of commerce, and media. During the exhibition, a rich array of "Guochao" (China-chic) new products and premium source factories captivated attendees, showcasing the unique charm and strength of Chinese private labels! (Copyright of this content belongs to Juzhan. Reproduction without permission is prohibited.)

FMCG products are inseparable from our daily lives. At PLF, you won't just learn about new product launches from social media or advertisements. Here, you can discover the brilliance of new concepts and cutting-edge technologies anytime and anywhere. Forward-looking consumer goods poised to reshape consumption habits are comprehensively showcased on-site. This is an exceptional platform for exploring innovation and sparking inspiration!

The 19th Private Label Fair Asia (PLF) Shanghai tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for The 19th Private Label Fair Asia (PLF) Shanghai: 江苏今日卫生用品有限公司, 保定图强纺织股份有限公司, 美佳爽(中国)有限公司, 金华市景迪医疗用品有限公司, 四平市香誉得食品有限公司, 黄骅市天天食品发展有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.