Shanghai Infant and Child Food Exhibition

The China Baby & Maternity Food Expo (CBME) helps unlock the rapidly growing Chinese market for baby and maternity food products. Launched in 2001, it has become a globally recognized international event for the baby and maternity industry. Concurrently held are CBME Baby & Maternity Products, CBME Children’s Wear, and CBME Toys exhibitions, covering the entire value chain—from baby and maternity products and food to car seats and furniture, toys, apparel, children’s footwear, and accessories.

While achieving remarkable success in China, CBME has expanded into markets such as Turkey, India, and Singapore, striving to foster international exchange and trade cooperation within the global baby and maternity sector.

The audience of the China Baby & Maternity Food Expo (CBME) comprises domestic agents, wholesalers, and online distributors of baby and maternity products from across China; franchisees, retailers, and e‑commerce retailers nationwide; purchasing representatives from department stores, commercial real estate developers, hypermarkets, and pharmacies; wholesale and procurement delegations from major distribution hubs; investors interested in entering the baby and maternity market; as well as agents, buyers, and brand owners from Hong Kong, Macao, Taiwan, and overseas.

Shanghai Infant and Child Food Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai Infant and Child Food Exhibition: 汕头市青峰玩具有限公司, 浙江乐优贝汽车用品有限公司, 宁波安孚日用品制造有限公司, 浙江码尚科技股份有限公司, 山东传奇贝贝儿童用品有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Eight Reasons to Attend CBME China – the Global Expo for Maternity, Infant & Children’s Products:

• The World’s Premier Platform for the Maternity, Infant & Children’s Industry: Since its inception in 2001, CBME has successfully held 24 editions, becoming the largest omni-channel trade platform for the maternity, infant and children’s sectors worldwide. The 2025 edition will bring together over 4,500 premium brands from 30 countries and regions, attracting more than 100,000 professional visitors across all product categories and the entire industry value chain, including maternal and infant products, nutrition and leisure foods, toys and educational items, children’s apparel and baby wear, strollers, car seats and furniture, as well as supply-chain solutions.
• Comprehensive Coverage of the Entire Industry Value Chain: Exhibits span core categories such as maternal and infant food (infant formula, complementary foods, nutritional supplements, snacks), maternal and infant care products, children’s clothing and toys, strollers and car seats, while also encompassing packaging materials, OEM/ODM/raw materials, and other supply-chain segments—offering a one-stop view of the industry from upstream manufacturing to end‑consumer sales.
• A Global Hub for Connecting International Resources: Delegations from 30 countries and regions—including North America, Japan, South Korea, Germany, Canada, and others—will gather to showcase high‑end offerings such as premium children’s apparel, oral care products, sleep‑management solutions, nutritional health products, and educational toys, providing businesses with an efficient pathway to access international resources and expand into global markets.
• A Catalyst for Innovation and Incubation of Emerging Brands: Hall 4.1, the “New Forces Pavilion,” highlights innovative enterprises. Through CBME’s “Rising Stars Program” in collaboration with Nielsen, Tmall Global, Xiaohongshu, and other e‑commerce platforms, 160 cutting‑edge brands have been selected from nearly 400 applicants to present their latest offerings. The “Good Market New Arrivals” shopping zone and the “CBMEVISION Future Parenting Bureau” showcasing annual trendsetting products have become popular destinations for buyers seeking breakout hits and staying ahead of emerging trends.
• Over 200 High‑Profile Forums Empowering Industry Leaders: More than 200 specialized conferences—covering topics such as cross‑border expansion, traffic growth, maternal and child health, nutritional innovation, and channel strategies—will take place, addressing over 200 critical issues. From forward‑looking insights to real‑world case studies, these forums provide comprehensive guidance to support strategic decision‑making.
• Precision Matching of Buyers Across All Channels: With nearly 40 buyer segments—including distributors, boutique maternal and infant stores, postpartum care centers, and online KOLs/KOCs—over 100,000 professionals from across the industry will converge. Pre‑event “Maternal and Infant Top Chain Precision Matchmaking Sessions” and on‑site “CBME Omni‑Channel Product Sourcing Meetings” employ a 1‑on‑1 approach to ensure precise supply‑demand alignment. Meanwhile, the pioneering “Category Lunch Networking” initiative introduces a new scenario‑based social commerce model, drawing senior executives from top maternal and infant retail chains on the first day alone, facilitating efficient connections and securing multiple agreements.
• Deep Supply‑Chain Integration and Empowerment: Over 800 leading supply‑chain companies—covering packaging materials, OEM/ODM/OBM services, raw materials, production equipment, design, and related services—will be showcased. Through dedicated zones like the “New Manufacturing Zone,” supply‑chain matchmaking events, and the CBME SUPPLY AWARDS ceremony, the exhibition fosters deep linkages with next‑generation maternal and infant production capabilities, driving supply‑chain optimization and upgrading across the industry.
• A Super‑Sized Traffic Engine Fueling End‑to‑End Growth: In partnership with Douyin, Tmall, Xiaohongshu, and other platforms, over 2,000 official product‑selection hosts will conduct live broadcasts, while more than 20,000 influencers will stream their visits to the show, generating tremendous buzz. The “CBME 25th Anniversary Gala and Live‑Streaming Shopping Night” seamlessly integrates the anniversary celebration with large‑scale livestreamed sales, converting exhibition momentum into tangible commercial value. By emphasizing both “content power” and “grassroots seeding power,” the event serves as a core engine driving efficient B2B2C value‑chain operations.

Notable exhibitors

• Infant and Child Food & Nutrition Products: Beingmate, GNC, Bright Dairy, ChildLife, Yingluowei, WHC, Baihe Shares, Aura Nutrition, Yi Nutrition, Kangminjun, Jianmins, Dizhuos, Aoteli, Biweiya, Inne, Biao, Ai’er, Laicuinuo, Shannuobeier, Beiaobao, Yi Nutrition, Shenghetang, Only Organic, Mofang, Aito
• Maternal and Infant Products & Feeding Care: Pigeon, Shixi, Babycare, Daikesi, PHILIPS AVENT, Xiaobai Xiong, Kexinrou, Runben, Xinbei, Kidsbay, Hengan Group, Moben, Frog Prince, Qichu, Jiadebao, Huanle Beibi, Mayayaya, Xiaoyingfang, Yousheng, Dr. Brown, Medela, NewAnYi, Goodbaby
• Children’s and Infant Clothing & Accessories: Dawang, Unicharm, Kao, Pampers, An’erle, QueShi, Babudu, Nanjiren, Tongtai, Yingshi, Balabala, An’ailer, Makale, Markzhenyi, Davidbella, PaPa, Beibei Yi, Beibei Kingdom, Qibesi, Ouyun, MianDian, Qiqixiong
• Toys, Strollers, and Education: Mideer, Jike, Whilton, Goodbaby, Quintas, Baby First, Maikeshi, Qiaoe Yi, Ti’ai, BeiYi, Fisher-Price, LEGO, Hasbro, Mattel, VTech, Huohuo Tu, DuShulang, Bubugao, Youxue Tianxia, Luogou, Huohua Sixiang, Biancheng Mao
• Supply Chain Enterprises for Pregnant Women, Infants, and Children: Mamibao, Yiren, Hengdun, Beifulai, Weitong, Ningbo Whilton, Yixin Chuangpei