Zhengzhou Jingzheng Maternity, Infant & Children Products Exhibition

The Zhengzhou Jingzheng Maternity, Infant & Children Products Exhibition (MICF), since its inception in 2003, has grown into one of China’s most influential large-scale industry events for the maternity, infant and children sectors. Covering a comprehensive range of products and cutting-edge technologies from around the globe, it serves as a specialized platform for brand promotion, market expansion, trend forecasting, and business-to-business trade within the industry—while also providing an annual gathering place for industry leaders and professionals.

As one of the core thematic exhibitions under the umbrella of China’s Modern Industry Brand Convention, the Zhengzhou Jingzheng Maternity, Infant & Children Products Exhibition (MICF)has strategically chosen Zhengzhou as its venue this time—a decision arrived at after careful consideration. As the ancient saying goes, “He who controls the Central Plains controls the empire.” The selection of Zhengzhou is no accident; it reflects a holistic assessment of industrial development, market fundamentals, and locational advantages.

Exhibits will encompass a full spectrum of products, including maternal and infant care items, maternity, infant and children’s food and health supplements, children’s clothing, baby apparel, footwear, maternity wear and maternity lingerie, strollers, cribs and bedding, children’s furniture, toys for infants and children, educational supplies, and more.

The Zhengzhou Jingzheng Maternity, Infant & Children Products Exhibition (MICF)benefits from the strong brand reputation of “Jingzheng • Maternity & Infant Expo” and an extensive database of distributors. It is poised to identify and meet the needs of domestic and international buyers, forge trusted partnerships, engage with professional audiences from home and abroad, and swiftly establish channels for sourcing both domestically and internationally. Moreover, it stands as an authoritative platform for unveiling new technologies, innovative products, and the latest industry insights, helping to set trends and consolidate corporate image while expanding customer networks and rapidly increasing market share at home and overseas.

We cordially invite maternity, infant and children product manufacturers, brands, and channel partners to join the Zhengzhou Jingzheng Maternity, Infant & Children Products Exhibition (MICF)for a grand industry event that connects channels and creates shared value through incremental growth!

Zhengzhou Jingzheng Maternity, Infant & Children Products Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Zhengzhou Jingzheng Maternity, Infant & Children Products Exhibition: 杭州有赞科技有限公司, 哈尔滨美森食品制造有限公司, 宁波高新区纽澳健康管理有限公司, 萌茹茹(广东)健康产业有限公司, 吉林翰鹏食品有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Beijing Jingzheng Maternity, Infant & Children Products Show

• The Beijing Jingzheng Maternity, Infant & Children Products Exhibition (MICF) is one of China’s longest‑running and largest professional trade shows in the maternity, infant and children sectors. Since its inception in 2003, it has become an influential industry event in the region, widely recognized as a leading indicator of trends in China’s maternity, infant and children industries. Organized by Beijing Jingzheng International Exhibition Co., Ltd., a well‑known exhibition organizer in the Chinese maternity, infant and children sector, the show is held annually in both Beijing and Guangzhou. The Beijing edition leverages Beijing’s strategic position as a national hub for commerce in this field, benefiting from substantial market capacity and ranking first in North China in terms of total trade volume. This robust consumer market provides strong support and sustained growth potential for the maternity and infant industries.
• The core value of participation lies in the exhibition’s platform‑wide coverage of the entire industry chain and its channel‑driven advantage in precisely connecting with key distribution networks. The show encompasses a comprehensive range of products and services, including maternal and infant care items, pregnancy, infant and children food and health supplements, children’s clothing and apparel, strollers and cribs, toys and educational aids, children’s furniture, maternity wear and lingerie, postnatal care, and broader maternal and child‑related services. From product displays to channel matchmaking, from brand promotion to industry networking, it forms a complete industrial ecosystem. Its professional audience includes agents, wholesalers, retailers, maternal and child‑care chain stores, e‑commerce platforms, and overseas buyers from across China and beyond, offering exhibiting companies a strategic gateway directly to core purchasing decision‑makers.
• The exhibition establishes a one‑stop commercial platform covering the entire maternity, infant and children industry chain. With nine thematic sections—food, daily necessities, apparel, children’s health, cross‑border e‑commerce, toys and educational aids, children’s furniture, household goods, and postnatal care services—the show brings together a global array of full‑range products and cutting‑edge technologies. The exhibitor lineup is impressive, featuring international brands such as Pigeon, NUK, Avent, Dr. Brown’s, and Medela, alongside prominent domestic brands like Mingyi, Sanjing, Dr. Frog, and Yingshi, collectively forming a comprehensive showcase of the maternity, infant and children industry.
• Keeping pace with three major industry trends—precision nutrition, health management, and digital transformation—the exhibition builds a high‑level technological platform that deeply integrates industry, academia, research, and application. Concurrent with the show, a series of events are organized, including dealer roundtables, industry forums, brand‑building conferences, and new‑product launch events, inviting industry experts and guests to jointly analyze current market conditions and forecast future developments. As the infant and children sector continues to grow rapidly, operational blind spots and shortcomings among practitioners are also becoming more pronounced. To address these challenges, the exhibition committee has engaged industry specialists to discuss effective strategies, providing valuable guidance for business decision‑making. Additionally, emerging segments such as cross‑border e‑commerce and influencer‑driven new retail have been incorporated, aligning with the broader trend of digital transformation in the industry.
• For Chinese enterprises, this exhibition serves as a strategic gateway for expanding into the domestic market, connecting with regional resources, and showcasing brand strength. Beijing, as a national commercial hub for the maternity, infant and children industries, hosts numerous internationally renowned brand groups and a large network of agents, creating a synergistic effect between brands and their distribution partners. Meanwhile, Guangzhou, regarded as the cradle of China’s maternity, infant and children industries, boasts abundant production resources and significant market capacity, nurturing a cohort of sizable enterprises that excel in both R&D and manufacturing. Through this platform, participating companies can access core procurement networks nationwide, seizing early opportunities in the healthy, branded, and digitally transformed development of the maternity, infant and children sectors.

Notable exhibitors

• Maternal and Infant Products Brands: Pigeon, NUK, Avent, Dr. Brown’s, Medela, Yellow Duck, Chicco, BOBO, POKO, Johnson’s, Aihe, Sebamed, Aihua, Yingzifang, Yingwei’ai, Yumeijing, Snoopy, Beibeiai, Baobaixiong, Saint Malone, Mingren Baobao, Boning, Aibeqi, Beinyier, Sophie, Yingshiwai, Taogebao, Huhu
• Food and Health Supplement Brands: Mingyi, Sanjing, HumaNa, Aibida, Shanchen, Nature’s Treasure–Disney, Huaheng, Gaopei, Cong’er Zhuang, Guzhiai, Xiao’age, Kangying, Yachen, Obijia, Ounengda, Yangyang 100, Newbest, Newjiali, Shenke, Ausilizi, Chengzhang Weishi, Aibei Cong, Kelan, Yizhibei, Huidi, Peiyingbao, Konik, Shengfei, Taizijian, Shi’erjia, Hanchenshi, Conghui, Kuaihua Pharmaceutical
• Strollers, Cribs, and Home Textile Brands: Xiaobaxi, Sunshine Children, Kiddy, Yingshi, Liangliang, Nongxin, Nature, Master, Aomite, Yiyi, Renxiang, Huahao, Bemei 100, Xingfubei, Nuonia, Pikapao, Qile, Libaojian, Tongya
• Toys, Educational Products, and Service Providers: Patriot, Mingde Culture, Hairun Sunshine Culture, Baby Partner, Yishibiti, Royal Toys, Disha Dolls, Sun Early Education, Hong Kong Hongda, Lamaze, Dongku, Beiyou, Xianbei, Qizhi Music, Zhongde Wisdom, Shijianjia, Golden Baby, Nanjing Jiefly, Xiamen Zhuoren, Chao Younao, Kuopeng Parent-Child Center, Beiyou Tiandi, Energy Baby, Palm Pearl
• Maternity Wear, Children’s Clothing, and Accessories Brands: Tom Story, Little Pig Banna, Waowo Waowo, Royal Baby, Yabai, Anyingbao, Mammy Secret, Good Mood, Qubi Bear, Jin Fashion, Baoyoule, Tangmian, Tingfei, Anbao Angel, Bulatiti, Yunxiang, Beibao, Pregnant Beauty, Aiqi
• Health-Nurturing and Service Brands: Qingyatang (a specialized one-stop service store for children’s health conditioning)