Shanghai International Brand Licensing Exhibition – China Licensing Expo

Shanghai International Brand Licensing Exhibition—China Licensing Expo (China Licensing Expo, abbreviated as CLE) is Asia’s largest and most influential specialized trade show for the licensing industry. Organized by the China Toy & Infant Products Association since 2007, it is widely recognized as the premier business platform for launching licensing initiatives in the Chinese market, offering domestic and international licensors of the most prominent and sought-after IP properties the opportunity to engage in face-to-face, in-depth discussions with leading manufacturers and retailers across various sectors. (Copyright of this content belongs to Juzhan; redistribution without permission is prohibited.)

The Shanghai International Brand Licensing Exhibition—China Licensing Expo CLE has seen a substantial year-over-year increase in its professional visitor base. Attendees represent a broad spectrum of industries, including toys, infant products, apparel, home textiles, stationery, accessories, fast-moving consumer goods, consumer electronics, and retail store‑level visual merchandising—covering virtually all licensed product categories.Each year, the exhibition also hosts a rich array of on-site events, such as the China Brand Licensing Summit Forum, specialized seminars on brand licensing, training programs offered by the China Licensing Academy, and the China Licensing Golden Star Awards ceremony. These activities focus on emerging trends, innovative approaches, and new business models in the licensing sector, address pressing industry topics, provide guidance to newcomers, and honor outstanding companies, iconic IP characters, and exceptional licensed products.

Past editions of the exhibition have featured numerous renowned domestic and international licensors, including global licensing powerhouses like Universal Pictures, Hasbro, Mattel, Turner, IMG, and CLICK, alongside leading Chinese licensees such as Huayi Brothers, Alpha Group, New Creative Media, Yizhouren, and Hongfang. Notably, companies like Universal Pictures and Turner have designated the China Licensing Expo as their sole dedicated licensing event in Asia. Furthermore, the exhibition boasts a significant proportion of new exhibitors—up to 40%—including Huayi Brothers, Turner, LINE FRIENDS, Sanrio, and iQIYI.The China International Brand Licensing Expo CLE aims to bring together leading domestic and international brands and licensors, thereby fostering the healthy and sustainable development of the licensing industry in China through more comprehensive and professional efforts.

Shanghai International Brand Licensing Exhibition – China Licensing Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Brand Licensing Exhibition – China Licensing Expo: 第七印象文化传媒（深圳）有限公司, 杭州玄机科技股份有限公司, 孩之宝商贸(中国)有限公司, 青岛艾瑞游乐有限公司, 樱之铭（南京）商业贸易有限公司, 奥飞娱乐股份有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.