Fall Fashion Show in Las Vegas, USA

The MAGIC SHOW in Las Vegas, USA, is one of the world’s largest exhibitions for apparel and fabrics. In January 2013, Advanstar Group acquired the WSA Shoe Show, the oldest footwear trade show in the United States. Since August 2013, the WSA Shoe Show has been integrated into MAGIC, the Las Vegas Textiles, Apparel & Footwear Exhibition, creating a powerful synergy and enabling resource sharing.

Each year, Las Vegas hosts the prestigious MAGIC SHOW, a major event dedicated to apparel and fabrics. As one of the most vibrant and attractive cities in the United States, Las Vegas also serves as a key global hub for the fashion and apparel industries. The exhibition brings together suppliers from around the world, offering buyers access to cutting-edge trends and high‑quality products.

The MAGIC SHOW in Las Vegas annually draws buyers and suppliers from across the globe. Covering a wide range of categories—including ready-to-wear, sportswear, casual wear, footwear, and accessories—the show showcases innovative designs and groundbreaking fabrics.

For suppliers, participating in MAGIC SHOW provides an invaluable opportunity to present new designs and products. It offers a platform to connect directly with potential buyers, engage in face‑to‑face discussions, and gain insights into their needs while meeting their expectations. Additionally, MAGIC SHOW serves as a venue for suppliers to elevate their brand visibility and expand market share.

If you are a Chinese company operating in the fashion or apparel sector, attending MAGIC SHOW represents an excellent opportunity. Today, the MAGIC SHOW has become one of the world’s premier business platforms, providing a vital forum for footwear manufacturers to network with distributors and purchasing executives from North America, South America, and Central America.

Fall Fashion Show in Las Vegas, USA tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Fall Fashion Show in Las Vegas, USA: 东莞市玛诗特帽业有限公司, 东莞市润和纸品有限公司, 河南瑞能服帽有限公司, 梦澜时尚（天津）商贸有限公司, 广州国豪供应链管理有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Value of Participating in MAGIC SHOW, Las Vegas, USA

• The World’s Longest‑Standing Flagship Trade Show for the Textile and Apparel Industries: Established in 1933 and held twice annually (in February and August), MAGIC SHOW is one of the oldest and largest comprehensive textile and apparel trade shows globally, with a total exhibition space exceeding 220,000 square meters. Comprising specialized sections such as SOURCING AT MAGIC and PROJECT, it is widely regarded as North America’s premier hub for market information dissemination and order placement.
• The Core Gateway to the North American Apparel Market: Thirty-nine major U.S. retail chains participate year-round, with their aggregate orders at MAGIC totaling US$87 billion—accounting for 50% of the nation’s annual apparel retail sales. Statistics indicate that more than half of all domestic footwear and apparel transactions are concluded at MAGIC, attracting buyers from department stores, large chain retailers, wholesalers, and other segments. Approximately 75% of attendees place orders on-site, resulting in a trade success rate of up to 80%.
• A Highly Concentrated Global Buyer Base: Each year, MAGIC draws roughly 100,000 professional buyers from over 100 countries and regions worldwide. Among them, 52%–54% hold senior decision‑making roles, and 80% seek new business partners through the show. The August 2025 edition will feature registered retailers including international giants such as ASOS, Bloomingdale’s, Macy’s, Nordstrom, and Urban Outfitters.
• One‑Stop Coverage Across the Entire Industry Chain: The exhibit lineup comprehensively spans the entire value chain, including apparel, footwear, fashion accessories, fabrics and trims, luggage, and decorative components. Apparel categories encompass men’s wear, women’s wear, children’s wear, sportswear, lingerie, swimwear, and more; footwear ranges from athletic shoes and casual shoes to trendy and leather footwear; fabric offerings include cotton, denim, wool, linen, and other materials.
• A Precise Sourcing and Procurement Platform: The SOURCING AT MAGIC zone is specifically designed for major retailers, brand‑name wholesalers, and private‑label buyers, with a clearly defined target audience. This zone operates in close synergy with branded sections such as PROJECT and FN PLATFORM, forming a complete ecosystem that integrates design trends with production and manufacturing processes.
• A Convergence Point for Cutting‑Edge Trends and Commercial Opportunities: Beyond being a procurement platform, MAGIC also serves as a leading venue for unveiling fashion trends. At the August 2025 edition, key trends such as “Elemental Flow” will be introduced, and the inaugural Retail Solutions Center will bring together service providers spanning payments, logistics, finance, and retail technology. Concurrent incubator programs aim to support diverse designer brands.
• A Global Springboard for Chinese Enterprises: For Chinese companies seeking to enter the North American market, MAGIC offers an ideal platform to showcase their brands, connect with global buyers, gain insights into local market demands, and facilitate cross‑border trade. Chinese exhibitors consistently report outstanding results, often surpassing expectations.

Notable exhibitors

• Women’s Apparel and Fashion Brands: Free People, ASTR The Label, 7 For All Mankind, Dolce Vita, Barefoot Dreams, Lucy Paris, Mod Ref, FRNCH, Z Supply, Little Words Project, Gigi Pip, Johnny Was, Steve Madden, America & Beyond, Ed Hardy, Von Dutch
• Sportswear and Golf Apparel Brands: Devereux, On and Off the Course, Malbon, Merrill Golf, Sandy Par, The Number Thirty-Three, RipIt Grips, Head Golf
• Streetwear and Trendy Brands: Market Studios, Lost My Accent, Havaianas, Zodel
• Buyers and Retailers: ASOS, Bloomingdale’s, Macy’s, Nordstrom, Urban Outfitters, Dillard’s, Buckle, Tillys, Zumiez, Hemline
• Chinese Exhibitors: Wenzhou Zhenjin Garments, Wenzhou Chouya Industrial, Wenzhou Haoweidun Apparel, Wenzhou Gedie Apparel, Wenzhou Dia Apparel, Zhejiang Mixishi Apparel, Wenzhou Yuanda Apparel, Wenzhou Geshan Import & Export, Zhejiang Fister Ready-to-Wear, Wenzhou Shengdelong Apparel, Zhejiang Mixishi Apparel, Wenzhou Yike Thread Industry, Semir Apparel, Baozitou Shirts, Shiben Menswear
• International Pavilion Representatives: Turkish Pavilion, Egyptian Pavilion, Indian Pavilion, Pakistani Pavilion, Jordanian Pavilion, Colombian Pavilion