Fall Shoe Show in Las Vegas, USA

The Value of Participating in the Autumn Footwear Show in Las Vegas (Sourcing at MAGIC)

• North America’s largest and most influential footwear, apparel, and accessories sourcing event, serving as a strategic hub for connecting global supply chains. Organized by Informa Markets, the MAGIC brand was established in 1933, making it one of the world’s oldest and largest specialized trade shows for footwear, apparel, and fabrics. Held twice annually—in February and August—at the Las Vegas Convention Center, the event encompasses multiple thematic zones, including SOURCING at MAGIC, FOOTWEAR SOURCING at MAGIC, PROJECT, WWD MAGIC, and others. It stands as North America’s premier marketplace for footwear and apparel information and order placement. Over 50% of U.S. annual apparel retail sales are transacted at this show, earning it recognition as an industry benchmark for footwear and accessories development and a key gateway for companies seeking to expand into North America and beyond.
• A One-Stop Platform Covering the Entire Industry Chain. The Sourcing at MAGIC exhibition area features comprehensive displays across all product categories, including footwear (women’s shoes, men’s shoes, casual shoes, athletic shoes, slippers, boots), apparel, fabrics, trims, luggage, and accessories (jewelry, hats, belts, eyewear). The FOOTWEAR SOURCING zone specifically focuses on footwear procurement, covering everything from athletic and casual shoes to fashion footwear. From raw materials to finished products, and from traditional manufacturing to AI-driven smart production, exhibitors can complete end-to-end connections—from product showcasing and brand exposure to commercial negotiations. Meanwhile, the Fashion Technology zone highlights AI-powered product lifecycle management systems, intelligent cloud printing, and other technological innovations, such as Centric Software’s AI-enabled PLM system and GrandShipper’s cloud-based shipping platform.
• Precise Connections with Key North American and Global Buyers and Distribution Channels. The Autumn 2025 show gathered exhibitors from over 40 countries, attracting top-tier retailers such as ASOS, Bloomingdale’s, Urban Outfitters, Dillard’s, Macy’s, Nordstrom, and Kohl’s. Nearly 93% of retailer buyers closed deals on-site, representing more than 70% of U.S. apparel market share—top 37 major retailers were all present. Each year, the event draws approximately 100,000 professional buyers from 100 countries worldwide, with 54% holding decision-making roles in purchasing.
• Unique Value for Chinese Enterprises—Strategic Engine for Expanding into North America and Adapting to Supply Chain Transformations. In the Autumn 2025 show, nearly 600 Chinese companies participated, forming the largest national delegation. Through the exhibition platform, Chinese firms showcased one-stop value-added services, with some suppliers offering DTC e-commerce drop-shipping, small-order options, and expedited 45-day delivery solutions. Colombia’s first-time participation marked the rise of South American producing regions. Chinese enterprises should closely monitor changes in U.S. tariff policies, as diversifying overseas production capacity becomes a new competitive advantage.
• Frontier for Technological Innovation and Industry Trends. The 2025 show featured cutting-edge technologies such as AI-powered PLM systems and cloud-based shipping services. Sustainable fiber apparel is gaining popularity, with certifications like GRS, GOTS, and BCI becoming critical tools for enhancing supplier competitiveness. Spring/Summer 2026 fabric color trends and supply chain sustainability issues dominated discussions at the event. Factories in Bangladesh, Vietnam, Cambodia, and other countries, many operated by Chinese capital, underscored the trend toward globalized supply chains.
• Las Vegas’ Strategic Location and Industrial Advantages. Held at the Las Vegas Convention Center, the event benefits from Las Vegas’ position as a Western U.S. commercial hub. As a globally renowned convention city, Las Vegas boasts state-of-the-art exhibition facilities and convenient international transportation links. Leveraging Las Vegas’ strategic role as an international convention center, Sourcing at MAGIC provides exhibitors with a powerful platform to connect with North American and global markets.