Exhibition Information
Exhibition Introduction
Exhibitor Value of MODERN SHANGHAI Design Week (MAISON)
- Core Engine of the Shanghai Pudong Home Furnishings Dual-Exhibition: As a sister exhibition held concurrently with the China International Furniture Fair at the World Expo Center, it is positioned as a comprehensive design-industry ecosystem platform integrating “exhibition viewing + product selection + educational tours + award recognition + social networking.” With coordinated operations between the two venues and staggered schedules, it efficiently attracts global professional audiences.
- Comprehensive Coverage of the Entire Industry Chain Ecosystem: Four major halls form a complete design-centric value chain. Hall H1 focuses on interior decoration and material aesthetics; Hall H2 leads trendsetting and lifestyle aesthetics; Hall H3, the Design High Ground Pavilion, gathers top-tier design brands and star-studded special exhibitions; and Hall H4, the Factory Direct Sales Pavilion, brings together source factories to achieve precise alignment between design and manufacturing.
- A New Paradigm of Factory Direct Sales Reshaping the Industry Chain: Pioneering the “Factory Direct Sales Pavilion” and the “Long-Term Rental Era” themed exhibition, addressing longstanding pain points of inefficient product selection and limited factory visibility, thereby opening an efficient and transparent supply-chain express route for designers and buyers and precisely targeting high-growth niche markets such as hotel-style apartments.
- A Premier Launchpad for Cutting-Edge Design Trends: Hall H3 presents star-studded special exhibitions by design luminaries such as Lu Zhirong, Lü Yongzhong, and Yang Mingjie at museum-quality standards. The “No Home Without Bamboo 2025” special exhibition encourages seasoned designers and bamboo enterprises to co-create outstanding works. Meanwhile, the DIA China Design & Manufacturing Award exhibit showcases achievements from companies like Unitree Robotics and SenseTime, outlining a future landscape where AI and robotics empower the home furnishing sector.
- A Cross-Disciplinary Innovation Singularity: Designer’s Night blends fashion, art, and home design, becoming a central nexus for resource connection and cross-industry leadership within the broader home furnishings sector. From commercial space methodologies to ESG-driven green growth strategies, over 100 forums provide forward-looking insights to inform corporate strategic decision-making.
- An Upgraded Awards System Adding Prestige: The Golden Pin Design Award for Chinese Furniture has undergone a strategic upgrade, adding the “Golden Pin Award for Architectural Decoration in China” and incorporating interdisciplinary resources from architecture, interiors, and other fields, thus providing national-level authoritative endorsement for outstanding designs.
- A Hub for International Resource Networking: Attracting professional visitors from 174 countries and regions worldwide, with a significant increase in the proportion of overseas buyers. Through events such as “Global Buyers’ Night” and “Precision Business Matching Sessions,” it builds deep communication platforms to help enterprises tap into diverse international market opportunities.






