Exhibition Information
- Name
- Zhengzhou Jingzheng Maternity, Infant & Children Products Exhibition
- Industry
- baby / Children
- City
- Zhengzhou
- Venue
- Northeast corner of the intersection of Binhai East Road and Exhibition Avenue 5, Aviation District, Zhengzhou City
- Abbreviation
- MICF
- Exhibition Dates
- Visitors
- 90000 visitors
- Exhibitors
- 1500 exhibitors
展会简介
Since its inception in 2003, the Beijing Jingzheng Maternity, Infant & Children Products Exhibition (MICF) has become the most influential large-scale industry event for the maternity, infant and children sectors in China. Covering the full spectrum of global products and cutting-edge technologies in this field, the exhibition serves as a professional platform for brand promotion, market expansion, trend forecasting, and business-to-business trade. Exhibits include maternal and infant car
The Exhibition Value of the Beijing Jingzheng Maternity, Infant & Children Products Show
- The Beijing Jingzheng Maternity, Infant & Children Products Exhibition (MICF) is one of China’s longest‑running and largest professional trade shows in the maternity, infant and children sectors. Since its inception in 2003, it has become an influential industry event in the region, widely recognized as a leading indicator of trends in China’s maternity, infant and children industries. Organized by Beijing Jingzheng International Exhibition Co., Ltd., a well‑known exhibition organizer in the Chinese maternity, infant and children sector, the show is held annually in both Beijing and Guangzhou. The Beijing edition leverages Beijing’s strategic position as a national hub for commerce in this field, benefiting from substantial market capacity and ranking first in North China in terms of total trade volume. This robust consumer market provides strong support and sustained growth potential for the maternity and infant industries.
- The core value of participation lies in the exhibition’s platform‑wide coverage of the entire industry chain and its channel‑driven advantage in precisely connecting with key distribution networks. The show encompasses a comprehensive range of products and services, including maternal and infant care items, pregnancy, infant and children food and health supplements, children’s clothing and apparel, strollers and cribs, toys and educational aids, children’s furniture, maternity wear and lingerie, postnatal care, and broader maternal and child‑related services. From product displays to channel matchmaking, from brand promotion to industry networking, it forms a complete industrial ecosystem. Its professional audience includes agents, wholesalers, retailers, maternal and child‑care chain stores, e‑commerce platforms, and overseas buyers from across China and beyond, offering exhibiting companies a strategic gateway directly to core purchasing decision‑makers.
- The exhibition establishes a one‑stop commercial platform covering the entire maternity, infant and children industry chain. With nine thematic sections—food, daily necessities, apparel, children’s health, cross‑border e‑commerce, toys and educational aids, children’s furniture, household goods, and postnatal care services—the show brings together a global array of full‑range products and cutting‑edge technologies. The exhibitor lineup is impressive, featuring international brands such as Pigeon, NUK, Avent, Dr. Brown’s, and Medela, alongside prominent domestic brands like Mingyi, Sanjing, Dr. Frog, and Yingshi, collectively forming a comprehensive showcase of the maternity, infant and children industry.
- Keeping pace with three major industry trends—precision nutrition, health management, and digital transformation—the exhibition builds a high‑level technological platform that deeply integrates industry, academia, research, and application. Concurrent with the show, a series of events are organized, including dealer roundtables, industry forums, brand‑building conferences, and new‑product launch events, inviting industry experts and guests to jointly analyze current market conditions and forecast future developments. As the infant and children sector continues to grow rapidly, operational blind spots and shortcomings among practitioners are also becoming more pronounced. To address these challenges, the exhibition committee has engaged industry specialists to discuss effective strategies, providing valuable guidance for business decision‑making. Additionally, emerging segments such as cross‑border e‑commerce and influencer‑driven new retail have been incorporated, aligning with the broader trend of digital transformation in the industry.
- For Chinese enterprises, this exhibition serves as a strategic gateway for expanding into the domestic market, connecting with regional resources, and showcasing brand strength. Beijing, as a national commercial hub for the maternity, infant and children industries, hosts numerous internationally renowned brand groups and a large network of agents, creating a synergistic effect between brands and their distribution partners. Meanwhile, Guangzhou, regarded as the cradle of China’s maternity, infant and children industries, boasts abundant production resources and significant market capacity, nurturing a cohort of sizable enterprises that excel in both R&D and manufacturing. Through this platform, participating companies can access core procurement networks nationwide, seizing early opportunities in the healthy, branded, and digitally transformed development of the maternity, infant and children sectors.





