MWC Barcelona, the Mobile World Congress in Spain

The Mobile World Congress in Barcelona, Spain (MWC Barcelona), is the most authoritative exhibition in the global telecommunications sector. Organized under the auspices of the GSM Association, one of the three major international organizations in the mobile communications industry.At MWC, the annual “Global Mobile Awards” are presented, with categories spanning mobile devices, mobile entertainment, mobile advertising and marketing, and, in recent years, the “Green Mobile Award.”

One of the most important annual platforms for the global tech community—the Mobile World Congress in Barcelona, Spain (MWC Barcelona)will once again bring together the core players of the global technology and telecommunications industries to discuss and shape the next phase of connectivity technologies.

Since its debut in Barcelona in 2007, MWC has evolved from a premier global telecom show into a comprehensive showcase encompassing cutting-edge technologies such as AI, robotics, IoT, XR, and edge cloud computing. MWC is undergoing a pivotal transformation—shifting from a “communications hub” to an “intelligent applications hub.”

Compared to CES (Consumer Electronics Show), which tends to emphasize product-oriented displays, MWC has long been distinguished by its focus on technological demonstrations and industry roadmaps. However, much like CES, AI is no longer a standalone highlight but rather an underlying capability that permeates all aspects of the event.

At MWC, mobile devices will serve as a critical battleground for the practical deployment of AI.China Mobile, China Unicom, China Information and Communication Technology Group, China Telecom International, Huawei, ZTE, Honor, Lenovo, Xiaomi, along with domestic and international industry leaders such as AT&T, Cisco, Dell, Deutsche Telekom, Ericsson, Fujitsu, Google, HP, Intel, LG, Microsoft, Nokia, NTT DOCOMO, Orange, Qualcomm, Samsung, SK Telecom, Telefonica, and Vodafone, will all be present.Chinese manufacturers’ explorations in AI agents, on-device models, and interactive user experiences are likely to receive concentrated exposure in Barcelona. Meanwhile, overseas giants like Google and Samsung will leverage large-scale models such as Gemini to respond to the intensifying competition in the AI-powered smartphone arena.

A crucial juncture concerning AI, communications, and the future of connectivity is fast approaching.The Mobile World Congress in Barcelona, Spain (MWC Barcelona)marks the entry of global digital development into a new stage of intelligent advancement.

MWC Barcelona, the Mobile World Congress in Spain tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for MWC Barcelona, the Mobile World Congress in Spain: Famoco, Equinix, DASSAULT SYSTEMES, University of Surrey, Acmetel, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Mobile World Congress Barcelona

• MWC Barcelona is the world’s largest and most influential premier event in the mobile communications sector, organized by the GSMA. Since its inception in 1995, it has been successfully held for more than thirty editions, earning the reputation as “the world’s leading telecommunications show” and a key indicator of industry trends. In 2026, the event will mark its 20th anniversary in Barcelona, attracting over 100,000 professional visitors from 219 countries and regions, along with more than 2,900 exhibiting companies. The economic impact generated by the show is estimated at €561 million, creating over 13,000 temporary jobs.
• The core value of participation lies in its unparalleled ability to integrate the entire industry chain and its role as a platform that brings together global industry decision-makers. The exhibition gathers top-tier operators, equipment vendors, terminal manufacturers, and technology giants, serving as a central stage for unveiling flagship products and showcasing cutting-edge technologies. In 2026, Chinese exhibitors numbered over 350, second only to Spain and the United States, making China one of the largest overseas delegations. Among the professional audience, 21% are C-suite executives and 50% hold director-level or higher positions, enabling exhibitors to engage directly with global decision-makers and achieve highly efficient business connections.
• The show establishes a one-stop commercial platform covering the entire communications technology value chain. Exhibits span all categories, including 5G‑A/6G network equipment, computing infrastructure, AI platforms and models, smart terminals (smartphones, AI glasses, robots), IoT solutions, satellite communications, and more. For the first time in 2026, an independent “China Pavilion” will be featured, comprehensively showcasing the complete innovation ecosystem—from underlying chips to high‑level applications. Concurrently, the GSMA Ministerial Conference will convene, drawing participants from 148 countries and 188 delegations, thus serving as a pivotal forum for global technology policymakers and industry leaders.
• Keeping pace with industry trends toward the “Intelligent New Era,” the show fosters a technologically advanced hub through deep integration among academia, industry, research, and end-users. The 2026 edition is themed “The IQ Era,” focusing on six core topics: intelligent infrastructure, intelligent connectivity, AI empowerment, embodied intelligence, and more. An immersive “Future Airport” experience zone and an “Innovation Frontier” exhibit area will highlight groundbreaking technologies such as quantum computing, satellite and non‑terrestrial networks, and embodied intelligence. Over a thousand presentations and forums will also take place, addressing critical issues including global technology policy, AI governance, and spectrum allocation.
• For Chinese enterprises, this event serves as a strategic gateway to expand into global markets, connect with international resources, and showcase their innovative strengths. At the 2026 show, Huawei unveiled its U6GHz full‑scenario product line and the Agentic Core intelligent agent solution; ZTE presented the world’s first 6G prototype featuring a 2,048‑element antenna array operating in the U6G band; Honor launched the world’s first mass‑producible robotic smartphone, the Robot Phone; while Zhiyuan Robotics and Unitree Technology showcased humanoid and quadruped robots. From communication equipment to smart terminals, from large‑scale AI models to robotics, Chinese companies have transitioned from technological “followers” to “definers.” Exhibiting firms can leverage this platform to engage with global operators, equipment suppliers, and vertical‑industry buyers, seizing the global lead in the convergence of intelligent communications and AI.

Notable exhibitors

• International Exhibitors: Qualcomm, Ericsson, Nokia, Samsung, Microsoft, Google, Meta, Amazon, SpaceX, Starlink, NVIDIA, Sierra AI, OpenAI, Intel, Nokia Bell Labs, Vodafone, Orange, Deutsche Telekom, Telefónica, Singtel, SoftBank, Indosat, Jolla
• Chinese Communication Equipment and Solutions: Huawei, ZTE, China Information and Communication Technology Group, Yangtze Optical Fibre and Cable, Hengtong Optic-Electric, FiberHome Technologies, Xinno Communications, AsiaInfo Technologies, Xintai, Hengxin Technology, Saisi, Cudy, Haowei Technology, China Mobile, China Telecom, China Unicom
• Chinese Smartphones and Terminals: Honor, Xiaomi, vivo, Nubia, Transsion, Red Magic, Lenovo, Motorola
• Chinese Robotics and Embodied Intelligence: Zhiyuan Robotics, Magic Atom Robotics, Unitree Robotics, Beijing Humanoid Robot Innovation Center
• Chinese AI and Internet Platforms: iFLYTEK, Alibaba Qwen, ByteDance, Tencent, Baidu, JD.com, NetEase
• Chinese Core Components and Chips: Allwinner Technology, UNISOC, Visionox, BOE, Tianma Microelectronics, Geke Micro, Will Semiconductor, GigaDevice, Goodix, Jiangbo Long, Quectel
• Other Chinese Technology Enterprises: Huawei Digital Power, ZTE Digital Power, China Mobile Migu, China Telecom Satellite Communications, China Unicom Digital Technology, GDS Holdings, Qin淮 Data, Inspur Information, Dawning, New H3C, Ruijie Networks, Hikvision, Dahua Technology