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42th
Jiangsu Nanjing Beauty and Cosmetics Expo – Nanjing Beauty Expo
Nanjing Beauty Expo
- Dates
- Show Hours:
- Highlights
- A regional professional trade show for the beauty and cosmetics industry in the Jiangsu–Zhejiang area.
Exhibition Data
- 2/1
- Edition
- 20000㎡
- Exhibition area
- 500
- Exhibitors
- 30000
- Visitors
Nanjing Beauty Expo Details
- Industry:
- Beauty fairNanjingBeauty Expo
- Organizer:
- Jiangsu Provincial Beauty and Hairdressing Association
- Venue:
- Nanjing international exhibition center
- Address:
- No. 88 Longpan Road, Nanjing
Profile
The Jiangsu Nanjing International Beauty and Cosmetics Expo (hereinafter referred to as the Nanjing Beauty Expo) has become an influential beauty industry event in the Jiangsu–Zhejiang region. Guided by the principles of high-end quality, premium products, and excellence, the exhibition brings together renowned domestic and international manufacturers, wholesalers, and retailers of beauty and cosmetics, serving as a premier platform for brand promotion and market outreach. (Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)
The Jiangsu Nanjing International Beauty and Cosmetics Expo is a vital venue for business negotiations and trade, actively facilitating communication and collaboration between buyers and sellers, while providing a forum for industry professionals to discuss trends and explore opportunities for cooperation and growth. The event aims to establish itself as a leading indicator and barometer of the Jiangsu beauty market.
The Jiangsu Nanjing International Beauty and Cosmetics Expo is increasingly recognized by industry insiders as one of the most professional and large-scale exhibitions in the sector. At the same time, numerous high-end brands have made a strong comeback, elevating the overall caliber of the event. This not only further enhances its prestige and influence but also enables targeted, one-on-one matchmaking with industry buyers, creating a vibrant and ideal trading environment for the beauty sector, with the ultimate goal of shaping the expo into a distinctive annual highlight of the industry.
Jiangsu Nanjing Beauty and Cosmetics Expo – Nanjing Beauty Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
The Exhibition Value of the Nanjing Beauty Expo
- One of the largest and longest-running beauty industry events in East China. The Jiangsu Nanjing Beauty & Cosmetics Expo (hereinafter referred to as the Nanjing Beauty Expo), organized by Nanjing Meibo Exhibition Co., Ltd., has been successfully held for dozens of consecutive editions, making it a highly influential professional beauty trade show in East China. Against the backdrop of upgrading consumer demand in China’s beauty sector, the rise of domestic brands, and the rapid development of technology-driven beauty solutions, the expo is widely recognized within the industry as a leading indicator of trends in East China’s beauty market and a core platform for companies seeking to expand into the Yangtze River Delta region.
- A one-stop exhibition platform covering the entire beauty industry value chain. The expo encompasses more than ten sectors, including professional beauty services, cosmetics, personal care, health and wellness, medical aesthetics and plastic surgery, nail and lash artistry, permanent makeup, beauty devices, postpartum recovery, packaging materials, and OEM/ODM manufacturing. From international luxury brands to emerging domestic labels, and from traditional skincare products to cutting-edge beauty technology, exhibitors can seamlessly connect with customers across all stages—product showcasing, brand exposure, and business negotiations.
- Precise matchmaking with key buyers and distribution channels across East China and nationwide. As the capital of Jiangsu Province and a major metropolitan center in East China, Nanjing boasts a robust economy and a vibrant consumer market. The 2025 edition of the expo is expected to attract over 500 exhibiting companies and more than 30,000 professional visitors, including decision-makers from beauty salon chains, distributors, agents, e-commerce platform buyers, and representatives from daily chemical retail chains—ensuring that exhibitors have direct access to some of the most purchasing-powerful customer segments in East China and across the country.
- Unique strategic value for Chinese enterprises—serving as an engine for deepening presence in the East China market and seizing opportunities presented by the beauty industry’s ongoing upgrade. East China is one of China’s most economically developed regions, with a sizable beauty consumption market and high consumer acceptance of new brands and innovative technologies. The Nanjing Beauty Expo serves as a central platform for East China-based beauty companies to showcase their proprietary technologies, engage with regional clients, and secure market orders. Exhibiting companies can leverage this platform to connect with premium beauty salon networks and established daily chemical distribution channels, thereby gaining a competitive edge in the evolving landscape of beauty industry upgrades.
- A vanguard for technological innovation and industry trends. At the expo, cutting-edge beauty devices, efficacy-focused skincare, minimally invasive aesthetic procedures, trendy “Guochao” beauty products, and AI-powered beauty solutions are among the hottest topics. Keeping pace with the beauty industry’s overarching trends toward “technologization, efficacy, and precision,” exhibitors can promptly access critical information on policy developments, consumer trends, and technological breakthroughs shaping the future of the beauty sector.
- Nanjing’s locational and industrial advantages. Held at the Nanjing International Exhibition Center (Xinzhuang), the expo enjoys a prime location at the foot of Purple Mountain and beside Xuanwu Lake, offering convenient transportation and comprehensive supporting facilities. As the capital of Jiangsu Province and a key metropolitan hub in East China, Nanjing benefits from a thriving economy, a dynamic consumer market, and abundant academic resources and scientific strengths. Leveraging its strategic position as a major regional center and a stronghold of science and education, the Nanjing Beauty Expo provides exhibitors with a powerful platform to connect with both local and national markets.
Range
- Professional beauty and skincare brands: Proya, Marubi, Naturie, Baique Ling, Xiangyi Bencao, Meisu, Colorkey, Marie Dalgar, Mao Geping, Caitang, Perfect Diary, Florasis, Winona, Yuze, Furjia, Kefumei, Chuangermi, Zanyan, Huaxi Bio, Fureida, Juzi Bio, Betaine, Oushiman, Han Shu, Yi Yezi, Mofa Shijia, Yunifang, Afu, Lin Qingxuan, Banmu Huatian
- Beauty device and equipment manufacturers: Jin Dao, Yameng, Zeus, Chupu, Miguang, Jimeng, JOVS, Coleray, Feiluoer, Neutrogena, Sike, Kangbo, Meno, Puli Shi, Feimo, Kesimei, Oubite, Dilang, Langdi, Kangmei, Meilai
- Nail, lash, and permanent makeup services: Nail Bang, Nail Daka, Nail Master, Nail Expert, Lash Master, Lash Expert, Permanent Makeup Master, Permanent Makeup Expert, Xiuyi, Xiuyan, Xiuzi, Xiuyi, Xiucolor, Xiuyun, Xiuling, Xiuhui, Xiuzhi, Xiuya, Xiumei, Xiuli
- Health and wellness, plus postpartum recovery services: Shamalisa, Meili Tianyuan, Siyanli, Kelitina, Ziranmei, Zuodennisi, Keno Danting, Xiuyu, Jiaolifu, Routing, Mengyuan Huanggong, Mingshu, Bailiya, Liuli Shiguang, Taihaomei, Shui Zhimeng, Jin Furen, Baomama, Mama Miya, Haoyun Mama
- Medical aesthetics and plastic surgery institutions: Meilai, Huamei, Yixing, Aisite, Peng’ai, Chun Tian, Ruili, Lidu, Meibei, Lianhe Lige, Ou Hua, Yimeier, Lige, Meilian Chen, He Meijia, Mei Ao, Mei Lifang, Mei Zhizhong, Mei Zhiyuan, Mei Zhi Meng
Review
The 2025 Jiangsu Nanjing Beauty and Wellness Expo (Nanjing Beauty Expo) was successfully held from August 28 to 30 at the Nanjing International Exhibition Center (Xinzhuang). Hosted by Nanjing Beauty Expo Co., Ltd., this edition of the expo is the most significant annual trade event for the beauty industry in East China.
Exhibition space and exhibitor numbers remained robust. This year’s expo spanned 30,000 square meters, bringing together over 500 exhibiting companies from across China. The product range covered more than ten sectors, including professional beauty, cosmetics, personal care, health and wellness, medical aesthetics and plastic surgery, nail and lash services, permanent makeup, beauty devices, postpartum recovery, and more. Well-known brands such as Proya, Marubi, Naturie, Pechoin, Bloomage Biotechnology, Furuida, Juzi Bio, Yameng, Zeus, JOVS, Manicure Helper, Nail Master, Shamaliisa, Beautiful Countryside, Meilai, Huamei, and Yixing all showcased their latest offerings. Over the three-day event, more than 30,000 professional visitors attended to explore and procure, with attendees representing a diverse spectrum of purchasing decision-makers—from salon chain buyers to distributors, agents, and e‑commerce platform buyers.
Exhibitor lineup featured both leading players and diversified offerings. In the skincare segment, domestic brands like Proya, Marubi, Naturie, and Pechoin competed alongside efficacy‑focused companies such as Bloomage Biotechnology, Furuida, and Juzi Bio. In the beauty device category, brands including Yameng, Zeus, and JOVS unveiled cutting‑edge home‑use beauty equipment. For nail and lash services, platforms like Manicure Helper and Nail Master participated, while health and wellness chains such as Shamaliisa and Beautiful Countryside presented their newest service offerings. Meanwhile, medical aesthetics institutions like Meilai, Huamei, and Yixing introduced innovative products and technologies.
A rich array of highlights, with domestic brands rising and technological beauty taking center stage. This year’s expo prominently showcased high‑quality products from Chinese beauty brands, with Proya’s Dual‑Action series, Marubi’s Little Red Pen eye cream, Naturie’s Little Purple Bottle serum, and Pechoin’s Frame‑Brightening Cream becoming particular crowd favorites. In the beauty device section, home‑use radiofrequency devices, photon rejuvenation machines, laser hair removal systems, and microcurrent beauty tools drew keen attention from numerous professional buyers. Meanwhile, in the efficacy‑skincare zone, Bloomage Biotechnology’s hyaluronic acid line, Furuida’s hyaluronic acid series, and Juzi Bio’s recombinant collagen collection emerged as key procurement priorities. As the quality of domestic beauty products continues to improve and the concept of efficacy‑driven skincare gains wider acceptance, these segments have become among the fastest‑growing sub‑sectors within the beauty industry.
A vibrant program of concurrent events. During the expo, a series of activities were organized, including the East China Beauty Industry Development Summit Forum, a Salon Chain Management Seminar, and a Nail and Lash Trend Launch Event. Industry experts and business leaders engaged in in-depth discussions on critical topics such as industry development trends, store management, and new retail transformation.
Jiangsu Nanjing Beauty and Cosmetics Expo – Nanjing Beauty Expo Range
Is my product suitable?Professional Line
Daily Chemicals Line
Plastic Surgery and Aesthetics
Health and Wellness
Haircare Products
Packaging Materials
Booth Sales
Ms. ZhangGold-Medal PM
3 Years Booth Sales
2026 Nanjing Beauty Ticket Sales
Mr. HanGold-Medal PM
3 Years Booth Sales
Nanjing Beauty Venue
Nanjing Beauty Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition