Singapore Asia-Pacific Retail Exhibition

The NRF Asia-Pacific Retail Show is co-organized by the National Retail Federation (NRF) of the United States and Comexposium, a global event organizer. The event brought together an impressive lineup of industry leaders and had a profound impact on the future of retail.

Under the theme “Accelerate Your Success,” the NRF Asia-Pacific Retail Show featured more than 100 speakers across 60 sessions, including keynote addresses, panel discussions, special programs, and site visits, exploring the latest trends, technologies, and strategies driving transformation in the Asia-Pacific retail sector.

Industry leaders from renowned companies such as Japan’s Aeon Group, Amazon, Coca‑Cola, Thailand’s Central Retail Corporation, Domino’s Pizza, Uniqlo, Hermès, Mastercard, Moët Hennessy, Puma, and Wumart shared their insights on a wide range of topics—spanning omnichannel retailing and sustainable practices to the integration of artificial intelligence and the evolving customer experience.

A major highlight of the show was the “NRF Innovation Lab,” which showcased some of the most forward‑looking retail technologies currently available on the market. Attendees had the opportunity to experience firsthand advancements in AI, augmented reality, data analytics, Web3, and other cutting-edge fields—technologies poised to power the next generation of retail in the digital age. (Copyright of this content belongs to Juzhan; redistribution without permission is prohibited.)

Ryf Quail, Managing Director of the NRF Asia-Pacific Retail Show, stated: “We have received an enthusiastic welcome from the retail sectors of India, Japan, China, the Philippines, Vietnam, New Zealand, and other countries, underscoring a strong demand for retail events across the broader Asia-Pacific region. The energy and enthusiasm of our attendees are truly remarkable, highlighting the dynamic and ever‑evolving nature of the Asia-Pacific retail industry. We are honored to provide a platform that fosters knowledge sharing, network building, and innovation, helping to drive the industry forward.”

Singapore Asia-Pacific Retail Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Singapore Asia-Pacific Retail Exhibition: Dentsu, Business France, Aiyin Technology (Malaysia) Sdn Bhd, NewStore, ETP Group Pte Ltd., and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Value of Exhibiting at NRF APAC

• Asia Pacific’s Largest and Most Influential Retail Industry Event. The NRF Retail’s Big Show Asia Pacific, co‑hosted by the National Retail Federation (NRF)—the world’s largest retail trade association—and Comexposium, marks NRF’s first flagship retail exhibition in the Asia Pacific region, following its century‑old flagship event in New York. Against the backdrop of the Asia Pacific continuously leading global retail innovation, this show is widely recognized as a barometer of industry development and a pivotal gateway for companies seeking to expand into the Asia Pacific market.
• A One‑Stop Showcase Covering the Entire Industry Chain. The exhibition brings together top global providers of retail solutions, spanning artificial intelligence, data intelligence, omnichannel retail, sustainable supply chains, payment innovations, customer experience, and other cutting‑edge technologies across the entire retail tech spectrum. In 2026, the exhibition space will expand to two floors, hosting more than 300 leading solution providers, including Relex, Vusion, Google, and others. The NRF Asia Pacific Innovation Zone has grown by 35%, featuring 35 pioneering innovators showcasing breakthrough technologies such as AI‑powered brand ambassadors, AI‑driven consumer research, and e‑commerce checkout optimization.
• Precise Connections with Core Buyers and Industry Chains Across the Asia Pacific and Globally. The 2026 edition is expected to attract over 13,000 retail professionals from more than 80 countries and regions. Attendees include executives from DFI Retail Group, Sephora, FamilyMart, Dyson, Central Retail, Unilever, and over 2,500 other leading retail brands. Industry leaders such as Olive Young, Gill Capital (under H&M), and Woolworths Group have confirmed their participation. Chinese retailers can leverage this platform to accelerate their integration into the global retail dialogue and connect with premier Asia Pacific retail resources.
• Unique Value for Chinese Enterprises—A Strategic Engine for Navigating Asia Pacific Market Dynamics and Accessing Global Retail Networks. The Asia Pacific retail market is undergoing structural transformation, with AI and data technologies rapidly permeating merchandise management, supply chain coordination, and marketing decision‑making. This year, the exhibition introduces a zero‑fee ticket policy for mainland Chinese retailers, designed to support Chinese companies’ international expansion and high‑level opening up. By participating, Chinese retailers can directly engage with top-tier Asia Pacific retail resources, network with global retail leaders, gain insights into the practical application of cutting‑edge technologies, and build cross‑market awareness and international operational capabilities.
• A Vanguard for Technological Innovation and Industry Trends. The exhibition focuses on next‑generation retail technologies that are already being implemented and reshaping industry operations, centering on key themes such as artificial intelligence, data intelligence, omnichannel experiences, sustainable retail, and payment innovations. At the show, RFID technology is redefining store management through advanced smart retail solutions, enhancing inventory accuracy and optimizing the customer experience. The NRF Asia Pacific Innovation Zone will showcase groundbreaking technologies, including Rokt (leveraging first‑party data and machine learning to optimize e‑commerce checkout), JohnSmith.ai (AI‑powered brand ambassadors delivering real‑time livestream sales), and Cookiy AI (AI‑driven consumer research).
• In‑Depth Linkages Between High‑End Forums and Industry Resources. Concurrent with the exhibition, more than 70 specialized sessions will be held, featuring keynote speeches, thematic breakout forums, and exhibitor‑led innovation showcases. Speakers include Anish Melwani, former Chairman and CEO of LVMH North America; the Chief Strategy Officer of Olive Young; senior executives from Woolworths Group, and other global retail leaders. Sessions will explore the theme “The Next Now,” examining technological evolution and the restructuring of business models to help attendees grasp the ongoing structural shifts in the retail sector.
• Singapore’s Geographical and Industrial Advantages. Held at the Marina Bay Sands Convention and Exhibition Centre in Singapore, the exhibition benefits from Singapore’s status as a commercial hub and innovation epicenter in the Asia Pacific. Against the backdrop of Singapore’s continued leadership in driving global retail development, its strategic location provides unparalleled advantages for hosting NRF APAC. Leveraging Singapore’s position as a global hotspot for retail innovation and a key node along the Belt and Road Initiative, NRF APAC offers exhibitors a strategic platform to connect with both Asia Pacific and global markets.
• Renowned Exhibitors
• According to official exhibition information, NRF 2026 APAC brings together global leaders and innovation pioneers in the retail technology sector. Specific exhibitors include:
• Leading Solution Providers: Relex, Vusion, Google, Zliide
• E Ink Partners and Solution Providers: VusionGroup, Hanshow, SoluM, ZKONG, Netronix, Pricer
• Innovative Exhibitors (NRF Asia-Pacific Innovation Zone): Rokt, JohnSmith.ai, Cookiy AI

Notable exhibitors

NRF 2025 APAC, the Asia-Pacific edition of the NRF Retail Show, was successfully held in June at the Marina Bay Sands Convention and Exhibition Centre in Singapore, marking the second installment of the NRF Asia-Pacific series. The event far exceeded expectations and concluded with resounding success. It brought together retail professionals from over 80 countries, with brand participation experiencing explosive growth—rising from 1,200 retail brands in 2024 to 2,200 in 2025, an increase of 83%. This remarkable expansion underscores the robust demand across the Asia-Pacific retail market for a high‑quality platform for industry engagement.

In terms of the speaker lineup, the 2025 edition featured some of the most influential retail leaders from the Asia-Pacific region and around the globe. Speakers included Sean Cheng, Chief Omnichannel Officer of FairPrice Group; Alex Lawson, Head of Strategy and Media at The Warehouse Group; Scott Price, Group CEO of DFI Retail Group; Roger Dunn, Global Head of Retail Media at Diageo; Koichi Nakata, President and Representative Director of Shiseido Japan; Deborah Jollie, Head of Australia for 7‑Eleven; Low Ngai Yuen, Director of AEON360; and Motoharu Shimokawa, Executive Officer of Nestlé Japan, among others. Additionally, executives and industry experts from internationally renowned companies such as Olive Young, LVMH, KPMG, and Woolworths shared their insightful perspectives on the future of retail.

On the exhibition floor, the 2025 show showcased cutting‑edge advancements in retail technology. The exhibit space hosted more than 300 leading technology providers, spanning key domains including artificial intelligence, omnichannel solutions, data analytics, supply chain management, and payment systems. Innovation zones and startup showcases highlighted groundbreaking solutions poised to transform customer experiences and operational efficiency.

Artificial intelligence emerged as a central theme throughout the event. Diana Marshall, Executive Vice President and Chief Experience Officer of Sam’s Club, emphasized in her address: “The history of retail is the history of personal experience. While AI will reshape how we operate, it is human touch that will remain the differentiating factor going forward.” Mark Irvin, Executive Vice President and Chief Supply Chain Officer of Best Buy, added: “Visiting a store should be an unparalleled experience.” Attendees generally agreed that AI is transitioning from proof‑of‑concept stages to large‑scale deployment, with human‑centered service and employee empowerment set to become core competitive advantages in the future of retail. Meanwhile, in the context of digital transformation, RFID technology is redefining store management and merchandise flow efficiency through next‑generation smart retail solutions.