Shenzhen Original Fashion Week

The 31st Fashion Source Shenzhen Exhibition and SS26 Shenzhen Original Fashion Week successfully concluded from November 19 to 21, 2025, at the Shenzhen Convention & Exhibition Center (Futian). Hosted by Zhaolong Pengcheng (Shenzhen) Exhibition Co., Ltd., a subsidiary of the French GL events Group, this edition adopted a dual-core “one exhibition + one week” model, making it the annual highlight event for the original design industry in South China.

In terms of scale, the exhibition covered an area of 60,000 square meters, organized into ten specialized vertical zones—ready-to-wear, fabrics, trims, knitwear, yarns, designer brands, fashion accessories, sportswear & leisure, denim, and cross-border e‑commerce—bringing together over 600 high-quality exhibitors from around the globe and attracting more than 45,000 professional visitors, spanning commercial brands, e‑commerce platforms, manufacturers, wholesalers, traders, department stores, retail outlets, designers, industry associations, MCN agencies, and KOLs across the entire value chain.

This year’s show featured numerous highlights, with international resources and original design forces serving as the central attractions. At the opening ceremony, Inès GINON, President of GL events Greater China, delivered a welcome address, while Ji Tong, Deputy General Manager of Shenzhen Radio, Film & TV Group, also addressed the audience. The opening runway show was presented by the designer brand Qifei, showcasing its Spring/Summer 2026 collection “Three Hairpins,” which drew deeply from the cultural essence of Fujian’s intangible heritage—the “Three Hairpins”—transforming the linear aesthetics of traditional hair ornaments into contemporary fashion through a modern deconstructivist design language. The Designer Brands Zone brought together over 80 independent design labels, including Moushang, Beileshi, JOZAG Jiurang, and Hanheshi, underscoring the growing market competitiveness of Chinese original designs. The Denim Zone featured distinguished enterprises such as Xinchang Jing, West Brown, Yuanji, BOSSA, and KIPAS, while the Trims Zone showcased premium suppliers like Yali, Shenghong, Lizheng, and Honghaihong.

Specialized zones and industrial clusters emerged as key highlights of the exhibition. This year’s event introduced the 2026–2027 AW Knitwear Trend Zone, themed “Interwoven Symbiosis,” creating an immersive experiential space; the Première Vision AW26/27 Trend Zone centered on the theme of “Connection,” using precise color swatches and trend imagery to establish an intuitive channel for accessing cutting-edge fashion trends; meanwhile, the Première Vision AW26/27 Eco-Innovation Zone embraced minimalist principles, offering an in-depth exploration of the value of sustainable fashion. Eight major industrial clusters—including Ordos, Hohhot, Haining Xucun, Shengze Weaving, Xintang Denim, Dalang Woolen, Puyuan Knitting, and Zhongshan Xiaolan—jointly exhibited, demonstrating the synergistic efficiency and regional distinctiveness of China’s supply chains.

Complementary concurrent events created a high-end platform for industry exchange. During the exhibition, four major industry summits were held: the China Apparel Supply Chain Summit, the Asia Fashion Industry Innovation and Sustainability Summit, the Fashion Industry AI Application Conference, and the Fashion Industry Cross-Border E‑Commerce Summit, each focusing on critical topics such as industrial collaboration, green transformation, digitalization, and cross-border trade. These summits gathered a total of 87 industry leaders for in-depth discussions on fashion trends, intangible heritage-inspired fashion products, e‑commerce channels, AI applications, sustainable solutions, and active lifestyle trends. The inaugural Fashion Source Fashion Supply Chain Cross-Border E‑Commerce Exhibition stood out as a significant highlight, forging deep links between China’s premium apparel supply chain and global consumer markets, and establishing a one-stop solution encompassing “fashion sourcing + domestic product export.”

The professional visitor base was robust, with high-quality buyer profiles. The exhibition attracted procurement managers from commercial brands, e‑commerce platforms, wholesalers, traders, and buyer boutiques across the country. On-site business-matching services facilitated connections between suppliers and renowned brands such as Marisfrolg, Koradior, eifini, SONG OF SONG, ELLASSAY, NAERSI, PEACEBIRD, ZHUCHONGYUN, MAXRIENY, and many others, eliciting positive feedback from both suppliers and brands.

The exhibition yielded impressive results and received enthusiastic industry acclaim. Exhibiting companies generally reported that this year’s show attracted highly qualified professional visitors with clear purchasing intentions, resulting in significant on-site business matchmaking outcomes. Meanwhile, the Shenzhen Original Fashion Week, operating under a “show-meets-exhibition” model, achieved a complete closed-loop process—from creative design to commercial implementation—successfully propelling designer brands from local recognition to international prominence. Attendees noted that the Shenzhen Original Fashion Week not only serves as an excellent platform for brand presentation and business networking but also functions as a crucial hub for gaining insights into emerging trends in Chinese original design and exploring pathways toward intelligent, green transformations within the fashion industry.

The 32nd Fashion Source and the AW26 Shenzhen Original Fashion Week have been officially scheduled for April 15–17, 2026, once again taking place at the Shenzhen Convention & Exhibition Center (Futian). Looking ahead, the industry will prioritize areas such as supply chain collaborative innovation, deep integration of industry, academia, and research, and expansion of cross-border e‑commerce channels, implementing concrete measures to drive continuous transformation and injecting sustained momentum into China’s fashion sector.