The Shenzhen International Pet Products Exhibition is the flagship event of Asia’s pet industry, designed to provide China’s pet sector with a comprehensive, professional trade platform that integrates business matchmaking, brand promotion, new‑product launches, and information exchange. The exhibition closely monitors global trends in human–pet lifestyles and consumption scenarios, striving to create an ultra‑large, immersive, theme‑based pet expo that fosters more precise, interactive, and mul
The Exhibition Value of the Pet Fair Autumn Show
- China’s Largest and Most Influential Autumn Trade Fair for the Pet Industry in South China: The Shenzhen International Pet Products Fair (Pet Fair, or “Shen Chong Zhan”) is held twice annually, in spring and autumn. The autumn edition takes place during October’s prime shopping season, making it one of the most important trade platforms for the pet industry in the second half of the year. The fair comprehensively integrates resources across the entire pet industry value chain—ranging from pet food and supplies to veterinary care, smart products, and live animals—and is widely recognized as a leading indicator of trends in South China’s pet sector, as well as a central sourcing hub for “Double 11” and autumn/winter product selections.
- A One-Stop Procurement Platform Covering the Entire Industry Chain: The exhibition features a full spectrum of products, including staple pet foods, treats, smart feeders, automated cleaning devices, and premium grooming kits. From domestic brands to imported goods, and from smart lifestyle solutions to beauty and care products, exhibitors can seamlessly connect with buyers through product showcases, brand exposure, and business negotiations.
- Precise Access to Core Buyers and Distribution Channels in South China and the Greater Bay Area: The autumn show aligns with the peak purchasing periods of “Double 11” and the autumn/winter seasons, attracting professional visitors from distribution agents, pet stores and clinics, domestic e‑commerce platforms, cross‑border e‑commerce players, and other omnichannel procurement channels. The 2025 autumn edition will bring together over 400 domestic and international exhibitors and more than 4,000 renowned brands, with an expected attendance exceeding 100,000 visitors.
- Unique Value for Chinese Enterprises: A Strategic Engine for Expanding into South China and Capturing Peak Sales Seasons: As Shenzhen is known as the “Global Cross‑Border E‑Commerce Capital,” the autumn show concurrently hosts the Global Pet Industry Cross‑Border E‑Commerce Trade Fair, collaborating with Amazon Global Selling, TikTok Shop, Payoneer, and numerous other overseas‑expansion platforms to target the global pet market, valued at over RMB 2 trillion. The event also features a dedicated “Double 11” Pet Product Selection Conference, aggregating online and offline traffic and addressing supply‑chain demands to help brands secure opportunities during the peak sales season.
- A Vanguard for Technological Innovation and Industry Trends: At the show, scientifically formulated nutrition, smart feeders, and automated cleaning devices are among the highlights, perfectly aligned with recent trends toward precision, intelligence, and customization in pet care. Concurrently, the fair hosts high‑level summits and forums, such as the Global Pet Industry Cross‑Border E‑Commerce Conference, the China Pet Industry New Retail Conference, and the China Pet Industry Traffic Conference, decoding new international market opportunities and innovative retail models.
- Deep Connections Between High‑End Forums and Industry Resources: Alongside the main exhibition, the event will feature the 7th Global Pet Industry Cross‑Border E‑Commerce Conference (with specialized sessions on Amazon, TikTok, Temu, Shopee, Ozon, Coupang, etc.), the 2025 China Pet Industry New Retail Conference, the 3rd It & Its Beauty & Care Forum, and dozens of other engaging activities. Renowned platform experts and industry leaders will be invited to provide strategic insights into market trends and facilitate connections to global business opportunities.