Verified: updated on 2026-9-6

Session 16

Shenzhen International Pet Products Autumn Exhibition

Name: Shenzhen International Pet Products Autumn Exhibition
Start: 2026-09-23T09:00:00+08:00
End: 2026-09-26T18:00:00+08:00
Location: Shenzhen Convention & Exhibition Center
Rating: 4.6

Pet Fair

Dates: 2026.09.23-09.26Show Hours: 09:00-18:00

Venue: Shenzhen Convention & Exhibition Center

Highlights: One of China’s premier flagship exhibitions for the pet industry it is a comprehensive professional trade platform that integrates business matchmaking brand promotion new-product showcases and information exchange.

Standard booth|9 m² incl. basic setup

Blank booth|From 18 m², construction not included

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Shenzhen International Pet Products Autumn Exhibition

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Exhibition Data

1/2
Annual

60000㎡
Exhibition area

700
Exhibitors

120000
Visitors

ShenzhenPet expo Fair Details

As one of China’s premier flagship exhibitions for the pet industry, the Shenzhen International Pet Products Autumn Show integrates business matchmaking, brand promotion, and new-product showcases, catering to pet owners, buyers, and industry professionals worldwide. The event covers the entire pet‑related value chain—ranging from food and supplies to veterinary care and services—and leverages cross‑border e‑commerce resources to create immersive, themed experience spaces. It serves as a key professional platform that bridges Chinese manufacturing with global consumer markets.

Industry:: Pet fair ShenzhenPet expo

Organizer:: Shenzhen Pet Expo Organizing Committee

City:: Guangdong Shenzhen

Venue:: Shenzhen Convention & Exhibition Center

Address:: Shenzhen Convention and Exhibition Center, No. 3 Fuhua Road, Futian District, Shenzhen

Profile

The Shenzhen International Pet Products Exhibition (Pet Fair) is one of China’s flagship trade shows for the pet industry. With the mission of “rooted in China, connecting Asia, and reaching out to the world,” it serves as a comprehensive, professional platform integrating business matchmaking, brand promotion, new‑product showcases, and information exchange.

As China’s pet industry continues to grow at a rapid pace, the exhibition consistently fosters efficient trade‑and‑business collaborations between domestic and international exhibitors and buyers, helping the domestic sector tap into global opportunities. Centered around the Shenzhen Pet Fair, the event adopts a cluster‑based development strategy, expanding outward by launching subsidiary exhibitions such as the East China International Pet Products Expo, thereby deepening its presence in key regional markets.(Copyright of this content belongs to Juzhan; unauthorized reproduction is prohibited.)

The Shenzhen International Pet Products Exhibition (Pet Fair) keeps a close eye on global trends in human–pet lifestyles and consumption scenarios. This edition of the Shenzhen Pet Fair is designed to create an [ultra‑large, immersive, themed pet exhibition], featuring diverse settings and experiential environments that deliver a fresh, youthful, fashionable, and energetic exhibition experience, enabling more precise, interactive, and multidimensional connections between exhibiting brands, buyers from across regions, and pet owners.

The Global Pet Industry Cross‑Border E‑Commerce Fair, the only domestic cross‑border e‑commerce marketplace dedicated to the pet sector, serves as a vital link between Chinese manufacturing and global consumers. Held concurrently with the Shenzhen International Pet Products Exhibition (Pet Fair), it leverages and integrates the resources of Shenzhen—the “Global Cross‑Border E‑Commerce Capital”—and the broader South China cross‑border e‑commerce ecosystem (with 70% of China’s cross‑border e‑commerce activity concentrated in South China, and 80% of that centered in Shenzhen), thereby accelerating the international expansion of China’s pet industry.

Shenzhen International Pet Products Autumn Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

The Exhibition Value of the Pet Fair Autumn Show

China’s Largest and Most Influential Autumn Trade Fair for the Pet Industry in South China: The Shenzhen International Pet Products Fair (Pet Fair, or “Shen Chong Zhan”) is held twice annually, in spring and autumn. The autumn edition takes place during October’s prime shopping season, making it one of the most important trade platforms for the pet industry in the second half of the year. The fair comprehensively integrates resources across the entire pet industry value chain—ranging from pet food and supplies to veterinary care, smart products, and live animals—and is widely recognized as a leading indicator of trends in South China’s pet sector, as well as a central sourcing hub for “Double 11” and autumn/winter product selections.
A One-Stop Procurement Platform Covering the Entire Industry Chain: The exhibition features a full spectrum of products, including staple pet foods, treats, smart feeders, automated cleaning devices, and premium grooming kits. From domestic brands to imported goods, and from smart lifestyle solutions to beauty and care products, exhibitors can seamlessly connect with buyers through product showcases, brand exposure, and business negotiations.
Precise Access to Core Buyers and Distribution Channels in South China and the Greater Bay Area: The autumn show aligns with the peak purchasing periods of “Double 11” and the autumn/winter seasons, attracting professional visitors from distribution agents, pet stores and clinics, domestic e‑commerce platforms, cross‑border e‑commerce players, and other omnichannel procurement channels. The 2025 autumn edition will bring together over 400 domestic and international exhibitors and more than 4,000 renowned brands, with an expected attendance exceeding 100,000 visitors.
Unique Value for Chinese Enterprises: A Strategic Engine for Expanding into South China and Capturing Peak Sales Seasons: As Shenzhen is known as the “Global Cross‑Border E‑Commerce Capital,” the autumn show concurrently hosts the Global Pet Industry Cross‑Border E‑Commerce Trade Fair, collaborating with Amazon Global Selling, TikTok Shop, Payoneer, and numerous other overseas‑expansion platforms to target the global pet market, valued at over RMB 2 trillion. The event also features a dedicated “Double 11” Pet Product Selection Conference, aggregating online and offline traffic and addressing supply‑chain demands to help brands secure opportunities during the peak sales season.
A Vanguard for Technological Innovation and Industry Trends: At the show, scientifically formulated nutrition, smart feeders, and automated cleaning devices are among the highlights, perfectly aligned with recent trends toward precision, intelligence, and customization in pet care. Concurrently, the fair hosts high‑level summits and forums, such as the Global Pet Industry Cross‑Border E‑Commerce Conference, the China Pet Industry New Retail Conference, and the China Pet Industry Traffic Conference, decoding new international market opportunities and innovative retail models.
Deep Connections Between High‑End Forums and Industry Resources: Alongside the main exhibition, the event will feature the 7th Global Pet Industry Cross‑Border E‑Commerce Conference (with specialized sessions on Amazon, TikTok, Temu, Shopee, Ozon, Coupang, etc.), the 2025 China Pet Industry New Retail Conference, the 3rd It & Its Beauty & Care Forum, and dozens of other engaging activities. Renowned platform experts and industry leaders will be invited to provide strategic insights into market trends and facilitate connections to global business opportunities.

Range

Pet Food Brands: Guanneng, Wanpy, Berna Tianchun, Haiyang Zhixing, Tianran Baili, Madishi, Najisi, Fulizhi, Newton, Bile, Douchai, Han’ou, Paisen, Haichen Heibitou, Jin Gu, Hong Gou, Weishi, Gudeng, MAG, Weite Shi, Pat, Leading, Brand, Shengsheng Buyi, Afei and Badidi, Huangye Fengyan, Feilengcui, Inabao, Luofike, Guanyu Zhuang, Mingliang yu Gou, LEONARDO Xiaolizi, BELCANDO Beergado, SEEDS in Xishi, NOW, Heilin Po Cui, Zhongsheng Bei’an, halo, bixbi, Beizhenbao, Weichong, Veterinarian Zhang Xu, Xiansenyuan, Kage, Duomeijie, DHP Chonghuo Pei
Pet Products Brands: Huayuan Pet, Tianyuan Shares, Yiyi Shares, Peti Shares, Duogeman, KONG, Yite, Caiduoduo, Youzhua, Zhemí, Peibulèi, YueLang Xiao Chong, ROYAL AGATE Huangma, Baisen, YeXing MeiLi, Mao Wude, Huasheng Weike, Hanni, Dawei Chong, Zhibiao Gongchang, Fansi Kongjian, WooHuloo, Anfenda Fu, Bo Ke, Youyu, Xuli Yun, Guai Pai, Fasina, Wangjin, Jirpet Ji’er, Dudu, Gaoqiao Pet, Weishi Jia, Guibi, Runhe Group, Alfapet ALFAPET, Xiupu Design, Careline Kailai, XINGPET LIFE Xingchong Shengming
Smart Pet Device Brands: Sensen Group
Cross-Border E-Commerce Platforms: Amazon Global Selling, TikTok Shop, Payoneer, Temu, Shopee, Ozon, Coupang

Review

The 14th China (Shenzhen) International Pet Products Exhibition (Shenzhen Pet Expo Autumn Edition) for 2025 was successfully held from October 17 to 19 at the Shenzhen Convention & Exhibition Center in Futian. With the theme “Prime Timing, Gathering South China, Linking the Globe,” this edition of the show stood as the most influential trade event of the second half of the year in the pet industry.

Exhibition Space and Exhibitor Scale Reach New Highs. This year’s event brought together over 400 domestic and international exhibitors, showcasing more than 4,000 renowned brands. The product range spanned all categories, including staple pet food, treats, smart feeders, automated cleaning devices, and high-end grooming and beauty sets. On the first day, the venue buzzed with activity, and the business atmosphere was exceptionally vibrant, with an estimated attendance of over 100,000 visitors over the three-day period, who came to explore and procure.

Exhibitor Profile Reflects Leading‑Edge and Global Trends. Hot segments such as domestic brands, imported products, smart lifestyle solutions, and beauty‑care offerings were prominently represented. Many participating companies noted that buyers on opening day demonstrated a high level of professionalism and clearly defined purchasing objectives. From scientifically formulated nutritional foods to cutting-edge smart devices, the diverse product lineup precisely aligned with recent trends toward refined, intelligent, and customized pet care, providing attendees with a one-stop sourcing experience.

Cross‑Border E‑Commerce and International Expansion Highlight This Event. Concurrently, the sixth Global Pet Industry Cross‑Border E‑Commerce Trade Fair took place, leveraging Shenzhen’s status as a “Global Hub for Cross‑Border E‑Commerce.” The event gathered leading pet‑industry manufacturers, OEM/ODM suppliers, and collaborated with major cross‑border platforms such as Amazon Global Selling, TikTok Shop, and Payoneer. Numerous cross‑border e‑commerce sellers emphasized that, amid global pet market growth, cross‑border e‑commerce has become a critical engine for connecting businesses to international markets—a blue‑ocean opportunity not to be missed in the pet sector.

“Double 11” Product Selection Event Targets Peak Season Opportunities. The exhibition hosted the 2025 “Double 11” Pet Industry Product Selection Event, integrating online and offline traffic with upstream, midstream, and downstream supply‑chain demand to provide a one‑stop platform for domestic brands, imported products, and emerging labels. Simultaneously, the 2025 China Pet Industry Live‑E‑Commerce Alliance—featuring KOL‑led live‑stream product selections—invited million‑follower KOLs from Douyin, Xiaohongshu, and other platforms, igniting market enthusiasm and facilitating seamless connections between pet‑supply chains and influencer‑driven demand.

High‑Profile Summit Forums Bring Together Industry Leaders. The seventh Global Pet Industry Cross‑Border E‑Commerce Conference kicked off, featuring dedicated sessions on Amazon Global Selling, Shopee, and Ozon, with seasoned platform experts decoding new international market opportunities. Meanwhile, the 2025 China Pet Industry New Retail Conference explored the shift in pet consumption—from “functional satisfaction” to “experiential upgrading”—and shared innovative retail models driving both repeat purchases and revenue growth. The 2025 China Pet Industry Traffic Conference focused on resource integration and traffic management across the entire value chain, encompassing brick‑and‑mortar stores, live animals, supply chains, and live streaming.

Pet‑Friendly Standards Released, Demonstrating Industry Commitment. At the exhibition, the trial version of the “Pet‑Friendly Standards Series: Guidelines for Mall Development” was officially unveiled, providing clear specifications for pet‑friendly mall design, helping set benchmarks for pet‑friendly environments, enhancing the overall pet‑owner experience, and further stimulating innovation in pet‑related consumption patterns.

Strong Response from Exhibitors and the Industry. A distributor from Guangzhou stated that the trip aimed to expand “Double 11” inventory, stock up on new hit products, and identify promising emerging brands. Many exhibiting companies reported that the quality of professional buyers was high and their purchasing intentions well‑defined, laying a solid foundation for strong sales during the peak season. Attendees agreed that, as the most influential specialized pet‑industry event in South China, the Shenzhen Pet Expo Autumn Edition has become a strategic platform for companies to showcase products, connect with customers, gain insights into market trends, and expand their reach.