Shanghai IT Expo – TOPS IT Expo
TOPSVenueNational Exhibition and Convention CenterExhibition hall number: 5.2 号馆、6.2 号馆、7.2 号馆、8.2 号馆
- 1/1
- Annual
- 100000㎡
- Exhibition area
- 1200
- Exhibitors
- 80000
- Visitors
ShanghaiPet expo Fair Details
- Industry:
- Pet fairShanghaiPet expo
- Organizer:
- TOPS Organizing Committee
- City:
- Shanghai
- Venue:
- National Exhibition and Convention Center
- Address:
- No. 333, Songze Avenue, Xujing Town, Qingpu District, Shanghai
Shanghai IT Expo – TOPS IT ExpoProfile
TOPS Pet Expo Shanghai positions itself as “China’s premier annual platform for the pet industry.” The event is strategically organized by Pet Industry Home, a leading professional media outlet in China’s pet sector. Its extensive media network reaches over 200,000 industry professionals, while its targeted WeChat groups, pet‑store management systems, and B‑to‑B online learning platform ensure year-round engagement and support. Moreover, the entire curatorial team at TOPS Pet Expo boasts decades of deep expertise in the pet industry, collaborating with a distinguished advisory panel spanning media, brands, distribution channels, manufacturing, and SaaS providers to meticulously craft a cutting‑edge exhibition platform that truly understands Chinese buyers.
At TOPS Pet Expo Shanghai, whether you represent an agency, a retail store, an e‑commerce business, or a breeding operation, every attendee is assigned a personalized profile. Through a suite of integrated online and offline tools—both before and during the show—visitors receive tailored product recommendations, efficiently curated customized visit itineraries, and, based on their specific roles and needs, access to a rich array of conference sessions designed to foster professional growth.
Over the next decade, China is poised to become the world’s largest pet market. Yet what this market lacks most is high‑quality, frequent, and sustained connectivity. TOPS Pet Expo Shanghai stands as a more selective, digitally driven, omnichannel platform that bridges online and offline experiences—and looks ahead to shape the future of the industry.
Shanghai IT Expo – TOPS IT Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.
Partial exhibitor directory and exhibitor list for Shanghai IT Expo – TOPS IT Expo: 杭州有赞科技有限公司, 江苏正昌粮机股份有限公司, 青阳东九华文化旅游发展股份有限公司, 玫斯江苏宠物食品科技有限公司, 合肥山上观宠物用品有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
Three Reasons to Exhibit at TOPS Pet Expo
- China’s Premier Exhibition Platform for the Pet Industry: Since its inception in 2021, with a core positioning of “premium, precise, and efficient,” the event has rapidly grown into one of China’s most influential specialized pet industry exhibitions. In 2025, the show surpassed 100,000 square meters for the first time, bringing together over 1,200 exhibitors and more than 8,000 premium brands. On the opening day, visitor numbers surged by 43% year over year, making it the industry’s flagship platform for brand exposure, channel matchmaking, and trend forecasting.
- Comprehensive Coverage Across the Entire Value Chain: The exhibition features a complete range of products spanning pet food, apparel, health care, grooming, travel, breeding, and smart devices. The venue is organized into distinct zones—domestic brands, imported goods, and emerging players—while new thematic areas such as “Exquisite Pet Care” and “Smart Pet Solutions” highlight cutting-edge offerings like haute‑couture pet apparel and intelligent health‑monitoring devices, enabling visitors to navigate efficiently and connect effectively.
- Innovative Product Launches and an Efficient Trading Platform: The “Pet Universe New Arrival Program” showcases over 300 world‑premiere products across categories including smart technology, healthy nutrition, and trendy apparel. Concurrently, the inaugural “New Supplier Procurement Festival” recorded sales exceeding RMB 20 million on its first day, driven by structured incentive mechanisms that facilitate real‑world transactions and open up new growth channels for exhibitors.
- Scenario‑Based Curation to Drive Commercial Outcomes: Thematic pillars such as “Cute Pet Utopia” and “Paw‑to‑Paw Alliance” weave throughout the event. The “Showroom Economy” translates pet store operating principles into replicable physical models, while “Canned Goods Shop” and “Bowl Index Space” employ scenario‑driven product groupings to help buyers quickly identify target exhibitors, turning the 100,000‑square‑meter venue into a dynamic, three‑dimensional product catalog.
- International Resource Networking: Strategic partnerships have been established with renowned European B2B pet expos, such as Zoomark International Pet Products Show in Bologna, Italy, facilitating access to high‑quality international resources and organizing showcases of Chinese smart‑product innovations overseas. Through resource sharing, content exchange, and joint marketing initiatives, the event builds robust bridges for companies seeking to expand into global markets.
- Deep Empowerment of Professional Buyers: Targeted programs—including Dealer Empowerment Summits, Retail Conferences, Cat Breeder Forums, and E‑Commerce Traffic‑Generation Events—are designed specifically for pet store owners, distributors, breeders, and other industry professionals. With dynamic admission protocols and carefully curated zoning strategies, the event achieves precise matching between exhibitors and attendees, boosting on‑site negotiation efficiency by 40%.
- Digital DNA and a Future‑Oriented Ecosystem: An “AI + Exhibition” innovation lab has been established, leveraging AI tools for intelligent matchmaking, data dashboards, and dynamic content generation. Looking ahead, the event will transition from a “square‑meter economy” to a “value‑based economy,” transcending physical space constraints to create a 365‑day online industry ecosystem hub.
Notable exhibitors
- International Pet Brands: Royal Canin, LoveWear, Ouenbei, Aidesheng, Christensen, Special One
- Leading Chinese Brands: Tianyuan Pet, Xiaopei, pidan, Xianlang, Beineifei, Patte, Lanshi, Wanwei, Yangzhua, Honeycare, Weishi
- Trendsetting Brands: Weika, Zaisan, Chunhao, Bile, Berna Tianchun, Crazy Puppy, Maifudi, Naiweike, Haoshouren, Honggou, Gudeng
- Smart Pet Technology: Huoman, Niaoyuhuaxiang, Youha, Paiwang, Donis, Chongxing, Yiyi, Huayuan Pet
- Imported Brands: Orijen, Acana, K9 Natural, Feline Natural, Ziwi Peak, Wellness, Newton, Now Fresh
- Pet Food: Zhongchong Shares, Peiti Shares, Guaibao Pet, Fubei Pet Food, Lusi Shares, Shuaike Pet
- Veterinary Medicine: Boehringer Ingelheim, Zoetis, Merck, Haizheng Animal Health, Rip Bio, Langbote, Honggou, Maideshi
- Small Pets and Aquatics: Bukaxing, Tishi, Cixingqiu, Kano, Sensen, Minxing, Boyu, Yipai
- Pet Accessories: Tijijin, Huizhua Laboratory, Wuqi Studio, Wangcai and Nico, Lunjia’s Miao
Shanghai IT Expo – TOPS IT Expo Photos
TOPS Exhibitor Directory / E-Magazine
Shanghai IT Expo – TOPS IT ExpoRange
Pet Food:Dry food, wet food, pet treats, and related supply-chain solutions
Pet Products:Apparel and bedding, cages, carriers, cat litter and litter boxes, scratching posts, climbing structures, grooming and hygiene products, feeding and water bowls, toys, collars and leashes, training aids, grooming tools, smart devices, and more
Healthcare:Supplements, parasite control products, vaccines, medical equipment, and other healthcare-related offerings
Small Pets, Reptiles, and Aquatics:Food and supplies for small pets, reptiles, and aquatic animals
Pet Accessories and Other Categories:Live pets, pet photography, pet books, collectible figurines, pet-themed crafts, cultural and creative products, and more
Selected Supply Chain Solutions:Food ingredients, raw material additives, packaging technologies, manufacturing equipment, supplements, cat litter, and related supplies
Exhibition Review
The 5th TOPS Pet Expo 2025 was successfully held from May 8 to 11 at the National Exhibition and Convention Center (Shanghai). This edition of the expo was themed “HIGH FIVE HI PAW: High-Five for Cuteness, Wave Your Paw to the World,” and for the first time relocated from Pudong to the National Exhibition and Convention Center (Shanghai), ushering in the “Greater Hongqiao Era” and becoming one of the few pet expos globally with an exhibition space exceeding 100,000 square meters.
In terms of scale, this year’s expo surpassed 100,000 square meters for the first time, bringing together over 1,200 high-quality exhibitors and more than 8,000 brands from around the world, attracting over 80,000 professional visitors and consumers—both figures reaching all-time highs. Professional attendees came from every province, municipality, and autonomous region across China, as well as from Hong Kong, Macao, and Taiwan. For the first time, buyer delegations were organized from Southeast Asia, Japan, South Korea, and other countries, and an English-language visitor map was introduced, significantly enhancing the event’s international appeal.
This year’s expo featured a wealth of highlights, with an unprecedented lineup of exhibitors and brands. The event brought together numerous international brands such as Blue Buffalo and GO! SOLUTIONS, while the Canadian Pet Industry Delegation showcased several prominent brands. Notably, Asobu made its debut at a mainland China pet expo, and Black Sheep Organics also appeared for the first time, underscoring the strong confidence of global brands in the Chinese market. Exhibits spanned imported products, domestic trend-driven offerings, AI‑powered innovations, health‑focused solutions, and niche brands, comprehensively reflecting the evolving trajectory of the pet market.
Specialized zones continued to evolve, precisely mirroring market trends. The expo’s pioneering Original Imported Products Zone and New Domestic Brands Zone maintained their high standards; the Rising Stars Zone, now a key indicator for emerging pet startups, proved highly popular among professionals; the Pet Supplies Zone and the Small & Exotic Pets Area expanded significantly; a dedicated Fine Pet Care Zone for aesthetically appealing products and a specially curated Smart Pet Zone accurately captured current market directions; meanwhile, the Pet Food Zone, Pet Health Zone, Cat‑Lovers’ Zone, and Selected Supply Chain Zone further enhanced both quality and capacity.
Complementary events added vibrancy, creating new opportunities for human–pet interaction. The Royal Cup Elite Cat Show introduced an “Art Appreciation” category for the first time, while the NGKC Purebred Dog League added a King of Terriers competition. In cross‑industry collaborations, the expo partnered with China Coordinates to launch a mini human–pet urban orienteering race, and joined forces with Kano Pet to create a fairy‑tale‑inspired “Exotic Pet Wonder House.” Seven themed experience zones—including Royal “Milkfufu” Kindergarten, Healing Bird Ideal City, and Small & Exotic Pets Planet—were set up on site. A special “Dog College Entrance Exam” initiative showcased socialization training outcomes, and a Birds Gathering event invited avian experts and enthusiasts to share their insights. Additionally, the expo’s fifth‑anniversary special project, “Pledge Archive,” made its debut, featuring a thematic space that chronicles every stage of a pet’s life, from birth to old age.
New product launches and digital innovation emerged as central attractions. Thousands of new pet products were unveiled, with hundreds of exclusive premieres selected for the “It Universe Supernova Program.” Through a dedicated mini‑app for voting and on‑site sample distribution, the program seamlessly connected content with physical products and handpicked innovative offerings, accelerating their market adoption. The Pet Entrepreneur AI was deployed for the first time at the expo, enabling thousands of users to experience AI‑assisted virtual browsing via the Pet Entrepreneur app. Leveraging precise official data and real‑time updates from the exhibition floor, the AI provided intelligent assistance ranging from booth location guidance to industry‑trend insights.
Procurement matchmaking yielded remarkable results, with unprecedented subsidies during the ItBona New Procurement Festival. During the two professional days, booths participating in the event processed cash orders totaling over RMB 35 million through a dedicated payment system. Both the number of professional purchase orders and the participation rate of on‑site paying professionals increased by more than 100%. Thanks to digital innovation and platform‑based subsidy mechanisms, exhibitors achieved tangible growth in practical outcomes.
A special five‑year anniversary program enhanced interactive experiences. An additional five‑year anniversary night party featured themed parades, interactive games, and birthday celebrations, extending the festive atmosphere. Special BOGO promotions—buy one, get one free or buy two, get one free—alongside brand gift bags and a wide array of limited‑price items priced at RMB 9.9, offered attendees substantial shopping benefits. In the realm of public‑interest initiatives, Tmall Global teamed up with Disney’s Stitch to launch a charity‑collaboration ticket, with all proceeds earmarked for stray animal rescue efforts.
The TOPS Pet Expo is not only a premier platform for brand showcasing and business matchmaking but also a pivotal hub for gaining insights into Chinese pet consumption trends and exploring the deeper dimensions of human–pet relationships. From the strategic positioning of imported brands in the Chinese market, to the rise of domestic brands, and the explosive growth of smart pet products, the expo vividly outlines the clear path of China’s pet industry as it transitions from rapid expansion toward high‑quality development.
Booth inquiry for this edition
2026 ShanghaiPet Ticket inquiry
ShanghaiPet Venue
ShanghaiPet Booth Application
Standard booth Configuration
Blank booth Configuration
Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition
