Chengdu Pet Expo – Chengdu International Pet Show

The 13th TOPS Chengdu International Pet Expo 2025 was successfully held from September 18 to 21, 2025, at the Chengdu Century City New International Convention and Exhibition Center. Hosted by the Sichuan Provincial Pet Association and Chengdu Tianyi Exhibition Service Co., Ltd., this edition of the expo is the largest and most influential annual event in the pet industry across China’s central and western regions.

In terms of scale, the exhibition covered over 50,000 square meters, bringing together more than 500 exhibitors from both domestic and international markets, representing over 4,500 premium brands spanning the entire pet industry value chain—including pet food, supplies, veterinary care, live animals, and smart devices. Over its four-day run, the expo attracted a total of 116,797 visitors, including 18,129 professional attendees and 98,668 general consumers—marking a new record for the event.

This year’s expo featured numerous highlights, with leading brands drawing widespread attention. Renowned domestic and international brands such as Royal Canin, MARS Petcare, Bona Pure, Care Good Master, Yiyi Shares, and Xianshengji showcased their latest innovations. Among them, Care Good Master, the pet food brand under the Fortune Global 500 Tongwei Group, presented a booth themed “Balanced Nutrition, No Burden,” capturing public interest with its playful visual design and scientifically backed formulations. The brand received high praise from Chengdu Vice Mayor Chen Zhiyong, who personally visited the booth and commended its R&D achievements. Hangzhou Huayuan Pet Products Co., Ltd. introduced co-branded collections featuring SpongeBob, Minions, Disney’s Zootopia, and other popular IPs, creating cross‑industry buzz that became a major consumer draw. Meanwhile, GiGwi brought toy collaborations with beloved franchises like Toy Story and Stitch, with its marketing director noting that Chengdu’s sales performance ranks among the top nationwide.

Specialized zones and new product launches were key attractions. Under the theme “Selecting the Best from the New, Refining Excellence,” Hall 6 hosted the “It Universe New Launch Plan – Autumn Edition” showcase, highlighting 138 cutting-edge products that combine explosive appeal with striking aesthetics, making them a focal point for professional buyers. The expo also debuted the “Small & Exotic Pets District,” where numerous related brands, contract manufacturers, and live animal exhibitors displayed their flagship offerings, turning it into one of the most popular areas on site. Embracing a “neighborhood‑style” layout, the venue organized themed zones such as the Pet Food District, Domestic Brands Street, Cat Star Street, and Dog Star Street, optimizing visitor flow and fostering an immersive experience.

Complementary events added depth, establishing a high‑end platform for industry dialogue. On September 17, the “Silk Road · Central & Western Pet Industry VIP Social Cocktail,” exclusively sponsored by Care Good Master, was held, strengthening mutual understanding and collaboration with key channel partners. On the expo’s opening day, the “Innovators Conference · Central & Western Pet Industry Trends Forum” convened, focusing on “Must‑Do Iterative Upgrades for 2025 Dealerships” and exploring the evolving landscape of the central and western pet market, regional channel ecosystems, and digital innovation strategies. That afternoon, the “Pet Store Deep‑Dive Conference” addressed refined store operations, offering practical insights and solutions for industry practitioners.

Professional competitions and interactive activities captivated audiences. The 509th “BeWeiduo®” Cup NGKC Pet Grooming and Beauty Skills Competition, the 1,475th–1,480th “BeWeiduo®” Cup NGKC Purebred Dog Professional Super League, the 4th “BeWeiduo®” Cup Companion Dog King Selection, and the 2025 Treasure House Dog Sports Carnival—all took place back-to-back. For the general public, the “Fur‑ification Planet” themed interactive installation and gamified exploration routes provided a playful haven for pet owners and their furry companions.

Outcomes and industry response were overwhelmingly positive. On September 21, the “New Era of the ‘It’ Economy” Pet Economy Forum, co‑hosted by Care Good Master and Consumer Reports, concluded successfully. The company’s General Manager, R&D Director, and Marketing Director each delivered comprehensive presentations on the brand’s strategic vision, scientific advancements, and market positioning, sharing cutting‑edge industry insights. Exhibiting companies widely reported that this year’s event attracted high‑quality professional visitors with clear purchasing intent, underscoring the continued growth of the central and western pet market.

The 14th TOPS Chengdu Pet Expo will be held from September 10 to 13, 2026, at the Chengdu Century City New International Convention and Exhibition Center. The event is expected to expand to 60,000 square meters, welcoming over 600 exhibitors and more than 5,000 brands, with projected attendance exceeding 150,000. Specialized sections covering pet food, supplies, veterinary care, small pets, and exotic animals will further enhance the expo’s role as an efficient platform for exchange within the central and western pet industry.