As a leading exhibition in the pet industry, the Beijing Autumn Pet Products Exhibition – UPET Pet Life Expo (Pet Fair Beijing) is committed to becoming the premier event driving new growth initiatives. Beyond supporting the professional development of groomers, breeders, and other industry professionals, the show also offers exclusive “Professional Empowerment Zones,” featuring advanced beauty techniques for small dog breeds taught by renowned grooming masters, as well as private workshops for

The Exhibitor Value of the Beijing UPET Pet Life Expo

• The Capital’s First Pet Lifestyle Expo: Created through the strategic integration of resources from both the Asia Pet Show and the Eagle Beijing Pet Show, this event made its debut in a core urban venue—the China International Exhibition Center, Chaoyang Hall—breaking new ground by allowing live animals to be exhibited indoors, thus setting a new benchmark for harmonious human‑pet coexistence in urban settings.
• Precise Coverage of All Scenarios: Anchored by pets’ five core needs—“clothing, food, housing, transportation, and healthcare”—the expo employs scenario‑based curatorial approaches to showcase cutting‑edge global products and services, accurately targeting the rising trends of “refined pet care” and “scientific pet care.”
• Empowerment During the Double 11 Golden Marketing Period: By strategically positioning itself during the pre‑shopping festival phase, the expo collaborates with platforms such as Douyin and Xiaohongshu to roll out exclusive policies, establishing a seamless “offline experience–online conversion” marketing loop that helps exhibitors seize the Double 11 opportunity and directly boost GMV sales results.
• Deep Integration with the Medical and Wellness Ecosystem: JD Health co‑hosts the “Pet Healthcare and Greater Health Pavilion,” jointly operating a pop‑up clinic offering professional consultations; meanwhile, JD Health’s pharmacy showcases star products such as deworming and health supplements, enabling exhibitors to precisely reach key medical‑care audiences.
• Strategic Positioning in the Niche Exotic Pet Market: The dedicated “Exotic Pet Utopia” section boldly breaks into new markets, hosting events like the EPCC International Parrot Competition, the SRBA International Breed Rabbit Championship, and a reptile zone, thereby connecting with the rapidly growing small‑pet exotic market and securing access to high‑potential consumer groups ahead of time.
• Cross‑Industry Collaboration with Beijing Pet Fashion Week: Multiple human‑pet fashion shows highlight trendy apparel and distinctive accessories, elevating the pet‑ownership experience to new aesthetic heights and providing pet fashion brands with professional exhibition platforms and commercial networking opportunities.
• Aggregation of Professional Buyers and Influencers: The “Leaf Meeting” brings together over 300 pet shop owners, groomers, and tech enthusiasts for in‑depth exchanges; meanwhile, collaborations with Douyin and Xiaohongshu’s KOL networks integrate vertical‑domain influencer resources, achieving dual effects of precise brand exposure and sales conversion.