Verified: updated on 2026-9-15

Beijing Autumn Pet Products Exhibition – UPET Pet Life Expo

Name: Beijing Autumn Pet Products Exhibition – UPET Pet Life Expo
Start: 2026-10-16T09:00:00+08:00
End: 2026-10-18T18:00:00+08:00
Location: China International Exhibition Center Jingan
Rating: 4.6

Pet Fair Beijing

Time to be determined~~2026.10.16-10.18Show Hours: 09:00-18:00~~

Venue: China International Exhibition Center Jingan

Highlights: A specialized trade show for the northern pet industry focusing on the sophisticated pet-care needs of high-net-worth consumers.

Standard booth|9 m² incl. basic setup

Blank booth|From 18 m², construction not included

View Floor PriceBooth Consultation

Exhibition Data

1/1
Edition

15000㎡
Exhibition area

320
Exhibitors

40000
Visitors

Beijing City Pet Expo Details

The Beijing Autumn Pet Products Exhibition—UPET Pet Lifestyle Expo—focuses on the high-net-worth pet-owning demographic in Northern China, encompassing staple pet food and treats, home furnishings and toys, travel and grooming products, as well as healthcare services and specialized events such as cat and rabbit competitions. It establishes an end-to-end platform that facilitates B2B channel expansion and B2C consumer conversion.

Industry:: Pet fair Beijing CityPet Expo

Organizer:: Asian Pet Show Organizing Committee

City:: Beijing

Venue:: China International Exhibition Center Jingan

Address:: No.6, East Section of North Third Ring Road, Chaoyang District, Beijing

Profile

The Beijing Autumn Pet Products Exhibition – UPET Pet Life Expo (Pet Fair Beijing) is a premier pet industry event that delivers tangible results, high visibility, and robust channel expansion. We warmly invite all pet industry brands to seize this opportunity and capture new growth momentum in Northern China! Secure your ideal booth now and join us in igniting a fresh wave of enthusiasm for the pet sector!

First impressions matter; second visits bring renewal! The UPET Pet Life Expo has officially unveiled its upgraded 2.0 version, evolving from the inaugural “Pet Life” theme to this year’s “Premium Living.” Centered around our furry companions, we continue to refine and elevate our offerings, targeting high-net-worth pet owners in Northern China, tapping into growing demand for sophisticated pet care, and leveraging four core strengths: curated premium products, targeted customer engagement, amplified brand awareness, and innovative consumption experiences.

Rather than cluttered displays, we adopt a professional curatorial approach, creating immersive scenarios across four key domains—food, housing, transportation, and healthcare—encompassing staple foods, snacks, home furnishings, toys, travel essentials, grooming products, and comprehensive veterinary services. Complemented by specialized zones such as cat shows, rabbit competitions, exotic pet markets, and trendy pop-up events, we showcase your best offerings in context while precisely connecting with emerging segments of discerning pet owners.

Beijing and its surrounding areas are home to a vibrant community of Gen Z and seasoned middle-class pet owners—highly engaged consumers with strong purchasing power and rapid decision-making capabilities. These represent one of the most valuable offline consumer groups. At the Beijing Autumn Pet Products Exhibition – UPET Pet Life Expo (Pet Fair Beijing), pet retailers, e-commerce platforms, channel partners, veterinarians, groomers, and breeders—all part of the complete supply chain—are present, enabling B2B channel development and C2C conversion, providing a one-stop solution for capturing the Northern Chinese market.

UPET 2.0 breaks through traditional trade show limitations—where exposure often outweighs conversion, leading to wasted traffic and unfulfilled potential. The Beijing Autumn Pet Products Exhibition – UPET Pet Life Expo (Pet Fair Beijing) transcends being merely a showcase; it serves as a pivotal platform for brands to expand their reach, diversify distribution channels, and close real deals. By focusing on high-net-worth consumers, deepening expertise in refined pet care, and streamlining end-to-end conversion processes, we empower every pet industry brand to establish a solid foothold and achieve rapid growth in the Northern Chinese market!

Beijing Autumn Pet Products Exhibition – UPET Pet Life Expo tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Beijing Autumn Pet Products Exhibition – UPET Pet Life Expo: 浙江海正动物保健品有限公司, 天津麦海生物科技有限公司, 美佳爽(中国)有限公司, 南通馨宇诺家居用品有限公司, 青岛妙品巧克力股份有限公司, 广州市白桦日用品有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibitor Value of the Beijing UPET Pet Life Expo

The Capital’s First Pet Lifestyle Expo: Created through the strategic integration of resources from both the Asia Pet Show and the Eagle Beijing Pet Show, this event made its debut in a core urban venue—the China International Exhibition Center, Chaoyang Hall—breaking new ground by allowing live animals to be exhibited indoors, thus setting a new benchmark for harmonious human‑pet coexistence in urban settings.
Precise Coverage of All Scenarios: Anchored by pets’ five core needs—“clothing, food, housing, transportation, and healthcare”—the expo employs scenario‑based curatorial approaches to showcase cutting‑edge global products and services, accurately targeting the rising trends of “refined pet care” and “scientific pet care.”
Empowerment During the Double 11 Golden Marketing Period: By strategically positioning itself during the pre‑shopping festival phase, the expo collaborates with platforms such as Douyin and Xiaohongshu to roll out exclusive policies, establishing a seamless “offline experience–online conversion” marketing loop that helps exhibitors seize the Double 11 opportunity and directly boost GMV sales results.
Deep Integration with the Medical and Wellness Ecosystem: JD Health co‑hosts the “Pet Healthcare and Greater Health Pavilion,” jointly operating a pop‑up clinic offering professional consultations; meanwhile, JD Health’s pharmacy showcases star products such as deworming and health supplements, enabling exhibitors to precisely reach key medical‑care audiences.
Strategic Positioning in the Niche Exotic Pet Market: The dedicated “Exotic Pet Utopia” section boldly breaks into new markets, hosting events like the EPCC International Parrot Competition, the SRBA International Breed Rabbit Championship, and a reptile zone, thereby connecting with the rapidly growing small‑pet exotic market and securing access to high‑potential consumer groups ahead of time.
Cross‑Industry Collaboration with Beijing Pet Fashion Week: Multiple human‑pet fashion shows highlight trendy apparel and distinctive accessories, elevating the pet‑ownership experience to new aesthetic heights and providing pet fashion brands with professional exhibition platforms and commercial networking opportunities.
Aggregation of Professional Buyers and Influencers: The “Leaf Meeting” brings together over 300 pet shop owners, groomers, and tech enthusiasts for in‑depth exchanges; meanwhile, collaborations with Douyin and Xiaohongshu’s KOL networks integrate vertical‑domain influencer resources, achieving dual effects of precise brand exposure and sales conversion.

Range

Pet Health and Pharmaceutical Brands: JD Health, Vetpharm, Royal Canin, Frontline, Madge’s, Hanwei Pets, Zoetis, Red Dog, Inpet, Haizheng Animal Health, Federal Animal Health, and others
Pet Food Brands: Meisi, Royal Canin, Maxifood, Lus, Daojin, Hanou Bio, Guanneng
Grooming and Beauty Brands: Isanna, JiaXiHu, MiniNo, Xingmeng Technology
Pet Supplies Brands: Ruizhe International, LiuShiQi, XiaoPei, Tianyuan Pets, Yiyi Hygiene Products, Huace Testing, Meijia Shuang, Zirui Tinplate, Hengfa Hygiene Products, Chongxing
Channel and Supply Chain Brands: Runhe Supply Chain Group, Fengshang Agricultural and Pastoral Equipment
Platform and Event Brands: ICE Purebred Cats, EPCC Chinese Feather Parrot Club, SRBA International Breed Rabbits, Tmall Global, Douyin E‑commerce, Xiaohongshu E‑commerce
Testing and Certification Brands: Huace Testing

Review

The UPET Pet Life Expo (Beijing Autumn Pet Products Exhibition) was successfully held from October 24 to 26, 2025, at the China International Exhibition Center (Chaoyang Hall). This edition of the show was themed “Elevating Pet-Caring Services and Leading Diverse Innovation,” with an exhibition area exceeding 15,000 square meters. It brought together more than 120 domestic and international brands, attracting over 20,000 professional visitors and pet-owning families on the first day alone, comprehensively showcasing a full‑scene service ecosystem covering pets’ “clothing, food, housing, transportation, and healthcare.”

The expo precisely aligned with the trend of upgrading pet‑care needs, building a comprehensive, all‑scenario service ecosystem centered around “clothing, food, housing, transportation, and healthcare.” JD Health co‑hosted the “Pet Healthcare and Greater Health Pavilion” and simultaneously launched the “First JD Health Pet Medicine Gala,” partnering with eight leading brands—Vetpharm, Royal Canin, Frontline, Madge’s, Hanwei Pets, and Zoetis—to establish the “Pet Health Pharmacy.” A team of specialized veterinary doctors also operated a pop‑up clinic, providing professional consultation services to pet owners.

On the industry‑empowerment front, the “Leaf Meeting,” organized by 21g Pet Media and sponsored by Isanna, gathered over 300 pet shop owners, groomers, and tech enthusiasts. Brands including Ruizhe International, LiuShiQi, Red Dog, JiaXiHu, Inpet, MiniNo, and Meisi jointly sponsored the event, creating a vibrant exchange platform for industry professionals. Guanneng and ICE collaborated to present a purebred cat extravaganza, promoting cultural awareness and scientific breeding principles to deepen public understanding of purebred cat culture.

The “Exotic Pet Utopia” emerged as a major highlight, featuring the EPCC International Parrot Competition, the SRBA International Breed Rabbit Championship, and a series of entertaining guinea pig events. Meanwhile, the reptile zone showcased a diverse array of niche exotic pets along with specialized care equipment, fully demonstrating the rich diversity of the pet world.

The UPET Pet Life Expo integrated e‑commerce platforms to create a closed‑loop marketing system. Coinciding with the critical pre‑Double 11 promotional period, Douyin E‑commerce invited dozens of KOLs to deliver region‑specific, scenario‑based content, effectively reaching targeted customer segments. Xiaohongshu E‑commerce teamed up with the expo to launch the “Paw Power Design Brand Street,” while Tmall Global partnered with the “Zootopia 2” IP to create an immersive themed exhibition area, igniting strong consumer enthusiasm on site. In addition, multiple human‑pet fashion shows were staged in collaboration with Beijing Pet Fashion Week, highlighting everything from trendy apparel to personalized accessories, underscoring the boundless possibilities of pet fashion.

Pet Fair Beijing 2026 Venue Map

Beijing City Pet venue floor plan

Pet Fair Beijing Exhibitior List