Playworld Middle East

Playworld Middle East is the largest toy and children's products exhibition in the Middle East. Organized by the world-renowned Messe Frankfurt, it was previously known as Toy Fair Middle East. Launched in 2002, it was renamed Playworld Middle East in 2011, expanding its product scope based on the original Toy Fair Middle East.

The visitor profile primarily includes toy stores, baby product retailers, preschool supply shops, home & lifestyle stores, department stores, supermarkets, hypermarkets, sports shops, kindergartens & schools, entertainment centers, sports venues, hospitals, pharmacies, sports clubs, book/stationery stores, gift shops, duty-free stores, as well as retailers and distributors of toys and leisure products.

Playworld Middle East is a comprehensive exhibition covering games, children's toys, baby products, sports equipment, and nursery furniture for all age groups. It serves as an excellent platform for exploring new product markets and enhancing corporate and brand image.

JZhan has successfully organized numerous high-quality enterprises to participate multiple times! Exhibitors at Playworld Middle East come from all over the world, with Chinese products achieving particularly outstanding on-site trade results. The exhibition provides an excellent business platform for many Asian exhibitors to successfully tap into the highly promising Middle Eastern market.

Playworld Middle East tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Playworld Middle East: GUANGZHOU DE HONG XI PACKAGING MATERIAL CO.,LTD, STATOVAC KOMERC DOO, Wenzhou Aishang Stationery Co. Ltd., Guangzhou Sunshine Comet Electronic Technology Co., Ltd, Rishabh Industries, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.