PLMA – The Private Label Trade Show in the Netherlands

The Private Label Trade Show in Amsterdam, the Netherlands (PLMA), is the world’s largest international trade show dedicated to private-label products. Established in 1986, it caters to products and packaging suitable for direct placement in supermarkets, department stores, chain retailers, and discount outlets—particularly those intended for OEM supply to major European supermarket chains.

“Surprise” is emerging as the new key to success for private-label brands.At the Private Label Trade Show in Amsterdam, the Netherlands (PLMA),a wave of innovative products that defy expectations and transcend price‑driven competition has won unanimous acclaim from retailers and buyers—from shatterable solid balsamic vinegar spheres to trendy glow‑in‑the‑dark vitamin‑enriched serums—demonstrating the growing sophistication and creativity of private-label offerings.

JuZhan has repeatedly organized participation by select high‑quality exhibitors! The Private Label Trade Show in Amsterdam, the Netherlands (PLMA)attracted over 30,000 professional visitors from 125 countries worldwide, including a significant contingent of retail buyers and category management executives. Meanwhile, 3,160 exhibiting companies from 75 nations showcased their latest innovations in the private-label space, marking a record‑breaking scale.

As the flagship event for the global private-label industry, PLMA not only reflects the ongoing trend toward global integration but also documents the increasingly close collaboration between retailers and manufacturers. Today, private labels are no longer merely synonymous with “value for money”; they are evolving into strategic “proprietary brands.” By replacing low prices with delightful surprises, retailers enhance product differentiation and perceived value, reinforcing brand equity and customer loyalty.

A true “barometer” of the global private-label sector!The Private Label Trade Show in Amsterdam, the Netherlands (PLMA)continues to lead the charge in industry innovation, providing an international platform for dialogue and collaboration between retailers and manufacturers. It is a must‑attend event that every industry professional should mark on their calendar and keep under close watch.

PLMA – The Private Label Trade Show in the Netherlands tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.