Amsterdam, Netherlands – Private Label Exhibition

The Private Label Trade Show in Amsterdam, the Netherlands (PLMA), is the world’s largest international trade show dedicated to private-label products. Established in 1986, it caters to products and packaging designed for direct placement in supermarkets, department stores, chain retailers, and discount outlets—particularly those intended for private-label manufacturing and supply to major European supermarket chains.

“Surprise” is emerging as the new key to success for private-label brands.At the Private Label Trade Show in Amsterdam, the Netherlands (PLMA),a wave of innovative products that defy expectations and transcend price‑driven competition has won unanimous acclaim from retailers and buyers—ranging from shavable solid balsamic vinegar spheres to trendy, vitamin‑C‑infused glow‑in‑the‑dark serums, all showcasing the growing sophistication and creativity of private‑label offerings.

JuZhan has repeatedly organized participation by select high‑quality enterprises at this event! The Private Label Trade Show in Amsterdam, the Netherlands (PLMA)attracted over 30,000 professional visitors from 125 countries and regions worldwide, including a significant contingent of retail buyers and category‑management executives—industry leaders who drive purchasing decisions.

With exhibitors hailing from 75 countries and representing 3,160 companies, the show presented cutting‑edge innovations in the private‑label space, marking a record‑breaking scale.

As the flagship event for the global private‑label sector, PLMA not only reflects the industry’s ongoing globalization but also documents the increasingly close collaboration between retailers and manufacturers. Today, private labels have moved beyond being merely “value‑for‑money” options; they are evolving into strategically significant “private brands.” By replacing low prices with delightful surprises, retailers enhance product differentiation and perceived value, reinforcing their brand propositions and fostering stronger customer loyalty.

A true “barometer” of the global private‑label industry!The Private Label Trade Show in Amsterdam, the Netherlands (PLMA)continues to lead the charge in innovation, providing an international platform for dialogue and collaboration between retailers and manufacturers. It is an event every industry professional should mark on their calendar and keep under close watch.

Amsterdam, Netherlands – Private Label Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.