Seoul International Textile & Apparel Fair, South Korea Tickets

The Preview In SEOUL, Korea’s premier textile, apparel, and fabric exhibition, is a specialized trade platform that focuses on the global fashion industry. The event showcases cutting-edge innovations across high-performance fabrics, sustainable materials, smart textiles, and digital solutions, attracting group exhibitor delegations from China, Japan, India, Turkey, and other countries. This edition has meticulously invited and matched over 230 high-quality international buyers, with European an

The Exhibition Value of the Korea Textile & Fashion Show (Preview In SEOUL)

• Asia’s leading specialized textile and fashion exhibition, a bellwether for the Northeast Asian fashion industry. Organized by the Korea Fiber Industry Federation (KOFOTI), Preview In SEOUL (PIS) has been held annually since its inception in 2000, now boasting more than twenty successful editions. It stands as Korea’s largest and most representative professional textile and apparel trade show. As Asia’s cradle of fashion design and trends, PIS is widely recognized within the industry as a pivotal gateway for global textile and apparel companies seeking to penetrate the high-end markets of Korea, Japan, and Southeast Asia. Against the backdrop of an accelerating restructuring of the global textile supply chain, PIS is evolving from a traditional sourcing platform into a “standard-setting authority,” with its exhibit portfolio shifting toward high‑tech segments such as performance fibers, eco‑friendly dyeing technologies, and smart textiles.
• A one-stop showcase spanning the entire value chain. The exhibition encompasses every link in the textile and apparel value chain, including fibers, yarns, fabrics—ranging from functional materials and sustainable textiles to smart fabrics, knitted and woven textiles, and printed fabrics—as well as trims such as embroidery, lace, linings, buttons, zippers, and ribbons. It also features finished garments—men’s, women’s, children’s, sportswear, denim, down jackets, sweaters, underwear, swimwear—and footwear, bags, and accessories, including fashionable shoes, leather goods, handbags, scarves, hats, and belts. Additionally, the show highlights textile machinery and digital solutions, such as CAD/CAM systems, pattern‑input platforms, and AI‑driven design tools. Exhibits span everything from conventional garment raw materials to industrial textiles, medical textiles, and specialized protective gear for firefighting, offering a comprehensive snapshot of both the present and future of the textile and apparel industry.
• Precise matchmaking with high‑quality global buyers, with 85% being decision‑makers. The audience comprises brand owners, department store buyers, multi‑brand boutiques, retail chains, and importers, among whom 85% are purchasing decision‑makers who prioritize quality and design, resulting in stable orders and significant premium pricing potential. For the 2025 edition, approximately 14,000 visitors are expected, including around 800 international buyers from 60 countries, with European and American buyers accounting for 46.2% of the total. Confirmed attendees include prominent international brands such as Bottega Veneta (Italy), Patagonia (USA), Ralph Lauren (USA), Victoria’s Secret (USA), Arc’teryx (Canada), On (Switzerland), Stüssy (USA), Nike, Tesco, Lululemon, and others. Exhibitors gain direct access to core purchasing decision‑makers across Asia, North America, Europe, and the Middle East.
• A Unique Value Proposition for Chinese Enterprises—The Strategic Engine for Entering the High-End Markets of Japan and South Korea. The Korean market is highly fashion‑sensitive, boasts rapid repurchase rates, and commands premium pricing, making it an ideal platform for building brand image and connecting with high-end buyers. China is a key international delegation at PIS; in 2025, 206 mainland Chinese companies will participate, accounting for approximately 15%–18%, primarily comprising mid‑to‑high‑end apparel, fabric, and design firms. With distinct advantages in craftsmanship, cost‑effectiveness, and swift responsiveness, Chinese apparel serves as a crucial gateway to the East Asian high‑end market. Participating companies can engage in one‑stop matchmaking with premium buyers from Korea, Japan, and Southeast Asia, rapidly enhancing their brand visibility and premium pricing power across Asia while gaining insights into cutting‑edge regional trends.
• A Vanguard for Technological Innovation and Industry Trends. The exhibition focuses on cutting‑edge areas such as high‑performance, eco‑friendly, recyclable, and biodegradable textiles, as well as industrial and medical smart textiles and AI‑driven fashion technologies. The 2025 edition carries the theme “LOOP: Toward Another Sphere,” symbolizing the convergence of technology and sustainability, and the interplay between history and the present, thereby fostering a new textile ecosystem. The event features two major trend‑focused forum zones—Essence and Taste—highlighting next season’s pivotal textile innovations, alongside Salon de PIS showcasing luxury textiles and TechSphere concentrating on the integration of textiles with advanced technologies. A series of global forums, specialized seminars, and corporate roadshows provide participating companies with strategic windows into emerging industry trends.
• An Efficient Business Matching System (BMS). The newly introduced Business Matching System (BMS) has significantly enhanced meeting efficiency, enabling exhibitors to schedule appointments in advance with hard-to‑reach international buyers such as Alo, On Running, and Arc’teryx, allowing them to prepare thoroughly beforehand. Exhibitor YJ Global leveraged BMS to conduct 28 business meetings within just three days. A first-time visitor, buyer from the Swiss brand Odlo, remarked: “This is an exceptionally valuable trade show—I’ve identified new sourcing opportunities.”
• Seoul’s Geographical and Industrial Advantages. Held at the COEX Convention & Exhibition Center in Seoul, the event is situated in the heart of Gangnam’s prime commercial district. As Asia’s fashion and design hub, Seoul offers avant‑garde designs and superior quality, exerting strong influence throughout the region’s fashion industry. The surrounding area—including COEX Mall, luxury hotels, restaurants, and entertainment venues—provides convenient facilities for business negotiations. Leveraging Seoul’s strategic position as a fashion nexus and a cultural powerhouse of the Korean Wave, PIS offers exhibitors a premier platform for engaging with Korea’s and Asia’s high‑end markets.