Exhibition Information
展会简介
The Exhibition Value of the Hangzhou Textile and Apparel Supply Chain Expo (SCM)
- A Leading, Widely Influential Professional Event for the Textile and Apparel Supply Chain in East China: Co-hosted by authoritative organizations such as the Zhejiang Provincial Textile Industry Association and the Hangzhou Garment Industry Association, the Hangzhou International Textile and Apparel Supply Chain Expo (SCM) is one of the most influential specialized exhibitions in the textile and apparel supply chain sector across East China. Leveraging Hangzhou’s strategic position as China’s e‑commerce capital for apparel and a hub of the fashion industry, the expo is widely recognized within the industry as a barometer of China’s textile and apparel supply chain development and a central platform for apparel procurement in East China.
- A One‑Stop Procurement Platform Covering the Entire Industry Chain: The expo encompasses the full spectrum of the industry, including fabrics—such as cotton, linen, silk, wool, synthetic fibers, knitted fabrics, and functional textiles—alongside trims like zippers, buttons, interlinings, lace, and ribbons; ODM/OEM garment manufacturing; finished‑garment production; home‑textile products; textile raw materials; dyeing and printing technologies; apparel design; and smart manufacturing facilities. From raw materials to finished goods, and from traditional manufacturing to intelligent production, exhibitors can seamlessly connect—from product showcases and brand exposure to commercial negotiations—within a single venue.
- Precise Alignment with Core Buyers and Channel Partners in East China: As a major textile and apparel manufacturing province, Zhejiang—and particularly Hangzhou, the epicenter of China’s apparel e‑commerce and livestream commerce—boasts a dense network of apparel brands, e‑commerce sellers, livestream agencies, and cross‑border e‑commerce merchants. The expo’s professional audience spans key channels, including apparel brand buyers, e‑commerce platform buyers, livestream‑based product selectors, cross‑border e‑commerce sellers, international trading companies, designers, and fabric and trim distributors. Exhibitors gain direct access to tens of thousands of qualified professional buyers in East China, enabling efficient order conversion and channel expansion.
- Unique Strategic Value for Enterprises: A Catalyst for Deepening Market Penetration in East China and Integrating E‑Commerce Channels: Hangzhou serves as the birthplace and concentration point of China’s apparel e‑commerce and livestream commerce ecosystems, home to the nation’s most vibrant apparel e‑commerce landscape. The SCM provides Chinese textile and apparel enterprises with a pivotal platform to enter the East China market, engage with e‑commerce and livestream channels, and showcase their proprietary products. During the expo, the “E‑Commerce Product Selection and Matching Session” offers invaluable opportunities for face-to-face discussions with top-tier livestream hosts and buyer teams from platforms such as Taobao, Douyin, Kuaishou, and Pinduoduo.
- A Vanguard for Technological Innovation and Industry Trends: Functional fabrics, sustainable materials, digital printing, smart factories, and flexible supply chains have emerged as key highlights at the expo. With rising consumer expectations for quality and environmental sustainability, coupled with the fast‑paced demands of e‑commerce and livestream commerce, the textile and apparel supply chain is accelerating its transformation toward greener, more digital, and more agile operations. Exhibiting companies can leverage this platform to gain insights into emerging trends and seize early market opportunities.
- In‑Depth Connections Through High‑Profile Forums and Industry Resources: Concurrent with the expo, a series of events are held, including the China Textile and Apparel Supply Chain Summit, the E‑Commerce Livestream Product Selection Conference, the Fabric Trend Launch, and the Apparel Smart Manufacturing Symposium. These forums bring together industry experts, senior executives from e‑commerce platforms, brand purchasing directors, and leaders of leading livestream agencies to share insights and perspectives. Exhibiting companies can promptly access critical information on industry policies, consumer trends, and supply chain innovations.
- Hangzhou’s Geographical and Industrial Advantages: As China’s e‑commerce capital and the country’s foremost city for livestream commerce, Hangzhou boasts premier access to resources from Alibaba, Taobao, Tmall, and Douyin’s livestream ecosystem. Supported by Hangzhou’s fully developed apparel e‑commerce ecosystem and the robust textile and apparel industrial cluster of the Yangtze River Delta, the SCM offers exhibitors a strategically advantageous location for connecting with both East China and national markets.





