China Shanghai Franchise Expo Tickets

Founded in 2005, the Shanghai International Franchise Expo (SFE) is China’s premier professional event dedicated to franchise investment. This year’s edition focuses on the trend of “multi‑format operations” in physical retail, bringing together 600 carefully selected franchise brands spanning over 100 business categories, including food and beverage, retail, lifestyle services, and education. The expo integrates end-to-end support resources—supply chain management, digitalization, smart equipme

The Value of Participating in the Shanghai Franchise Exhibition (SFE)

• A Leading Indicator and Benchmark Platform for China’s Franchise Industry: Since its inception in 2005, the SFE Shanghai International Franchise Exhibition has been deeply engaged in the field of franchise investment for over two decades, having successfully hosted forty editions to date. Guided by a professional and market-oriented approach, it has evolved into an authoritative benchmark platform highly regarded within the industry. Co-organized by prestigious institutions such as the Shanghai Chain Operation Association, Shanghai Yibison Exhibition Co., Ltd., and Shanghai BoHua International Exhibition Co., Ltd., the exhibition is widely recognized as the annual vanguard of franchise investment trends.
• A One-Stop Decision-Making Platform Covering All Market Segments: The exhibition features a comprehensive structure encompassing four core sectors—food & beverage, retail, services, and franchise resources—covering more than 120 mainstream market sub-segments. From Chinese fast food, trendy tea drinks, specialty coffees, and unique hot pots in the food sector, to community fresh produce, convenience stores, and curated beauty selections in retail; from education, automotive services, and health & wellness in the service sector, to supply chains, digital solutions, and legal services in the franchise resources segment—this creates a complete franchise ecosystem.
• A Strategic Hub Where Leading Brands and Emerging Forces Compete Side by Side: The exhibition brings together large-scale flagship brands such as Laoxiang Chicken, Ziyan Baiwei Chicken, Qian Damai, Yonghe Soy Milk, and Burger King, while also welcoming rising stars like Uncle Pu’s Mixed Rice, Ning Ji, Lemon to the Right, and Hetian Water Shop. This “leading brands driving progress, emerging forces bursting onto the scene” brand matrix offers investors a diverse range of options—from hundreds of thousands to millions—in different investment tiers, while providing brands with an exceptional stage to showcase their strengths and expand distribution channels.
• An Efficient Commercial Platform for Precisely Reaching Masses of Professional Investors: Leveraging a robust system for inviting professional audiences, each edition attracts tens of thousands of professionals with genuine investment intent. The previous edition drew 67,169 professional visitors, marking a 22% year-over-year increase, with multiple well-known brands signing contracts with over 200 partners on-site. The exhibition’s audience includes professional franchisees, multi-brand investors, cross-industry entrepreneurs, and overseas investors, providing exhibiting brands with high-quality leads for sales conversion.
• Unique Value for Brands: Dual Engines of Channel Expansion and Brand Exposure: Beyond serving as a central channel for recruiting franchisees, SFE functions as a strategic platform for brand visibility and industry advocacy. Concurrent forums such as the Franchise Spring Summit, the Super Franchisee Conference, and the Global Summit on Chinese Cuisine Abroad bring together industry heavyweights, operators managing tens of thousands of outlets, and commercial IPs valued at millions, offering brands invaluable opportunities for in-depth dialogue with industry elites and enhancing their brand influence. Many participating brands have even exceeded their annual store expansion targets through the SFE platform.
• Unique Value for Investors: A One-Stop Decision-Making Platform for Product Selection and Risk Mitigation: For franchise investors, SFE provides a secure environment where they can “inspect first, decide later.” Visitors can personally experience brand products and services on-site, engage directly with brand founders, gain deep insights into franchise policies and support systems, and learn practical methodologies from industry experts through concurrent forums, effectively avoiding the pitfalls of hasty franchise decisions.
• A Super Hub for Industry Trend Insights and Resource Coordination: Six specialized summit forums held concurrently with the exhibition address key issues such as building the ten-thousand-store model, uncovering the truth behind franchise profitability, digital transformation, compliance management, and the global expansion of Chinese cuisine, delivering actionable, results-driven strategies. In addition, the exhibition hosts one-on-one meetings with super franchisees, brand roadshows, award ceremonies, and other diverse activities, creating a full-chain ecosystem connecting brands, investors, suppliers, and service providers.