China Shanghai Franchise & Chain Store Exhibition

The Shanghai International Franchise Expo (SFE), founded in 2005, is China’s leading full‑range franchise investment exhibition in terms of scale and the caliber of participating brands, and is widely recognized within the industry as a key indicator of franchise market trends. (Copyright of this content belongs to Jufair; unauthorized reproduction is prohibited.)

The Shanghai International Franchise Expo (SFE) covers more than 120 mainstream sub‑sectors across four major categories—food & beverage, retail, services, and franchise resources—integrating store‑type site visits, brand‑product and service experiences, and business‑policy negotiations. In addition, the event meticulously organizes a diverse array of concurrent professional activities, including brand selection programs, industry summits, brand roadshows, specialized matchmaking sessions, and franchising masterclasses, designed to ensure information symmetry between franchisors and professional buyers. These initiatives provide exhibitors and trade visitors with a platform to gain deep insights into current franchise market hotspots and investment trends.

As a benchmark for the franchise industry!The Shanghai International Franchise Expo (SFE) is a vibrant commercial event brimming with opportunities. Its appeal lies not only in the diversity of exhibits but also in its rich content and comprehensive services, offering a unique platform for those eager to enter the franchise sector.

The expo invites leaders from authoritative associations, industry experts, and brand representatives, who, through forums, roadshows, live streams, and investment‑promotion conferences, address pressing market issues and tailor their presentations to the specific needs of exhibiting brands. This provides investors with expert, targeted insights, helping them accurately identify emerging franchise investment opportunities, highlight the distinctive attributes of participating brands, and enable professionals to quickly assess and act on these prospects, thereby accelerating the realization of investment intentions.

In addition to attracting numerous high‑quality domestic and international exhibitors to showcase their products, services, and store concepts,the Shanghai International Franchise Expo (SFE) will also present a series of compelling events, delivering boundless value and opportunities to investors.



China Shanghai Franchise & Chain Store Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for China Shanghai Franchise & Chain Store Exhibition: 杭州激流大任餐饮管理有限公司, 上海玖月粮仓品牌管理有限公司, 嵊州市多洽食品有限公司, 乐喝咖啡（苏州）有限公司, 苏州比星餐饮管理有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibitor Value of the Shanghai Franchise Expo (SFE)

• A Leading Indicator and Benchmark Platform for China’s Franchise Industry: Since its inception in 2005, the SFE Shanghai International Franchise Expo has been deeply rooted in the franchise investment sector for over two decades, successfully hosting forty editions to date. Guided by a professional and market-oriented approach, it has evolved into an industry‑wide benchmark platform renowned for its credibility and influence. Co‑organized by authoritative institutions such as the Shanghai Chain Operation Association, Shanghai Ibisun Exhibition Co., Ltd., and Shanghai BoHua International Exhibition Co., Ltd., the expo is widely recognized within the industry as the annual bellwether for franchise investment.
• A One‑Stop Decision‑Making Platform Covering All Business Formats: The expo has meticulously structured four core sectors—food & beverage, retail, services, and franchise resources—encompassing more than 120 mainstream market sub‑segments. From Chinese fast food, modern tea drinks, specialty coffee, and signature hot pots in the food & beverage space, to community‑based fresh produce, convenience stores, and curated beauty products in retail; from education and training, automotive services, and health & wellness in the services sector, to supply chain solutions, digital technologies, and legal services under franchise resources—this comprehensive ecosystem creates a complete franchise value chain.
• A Strategic Hub Where Industry Leaders and Rising Stars Compete Side by Side: The expo brings together established giants such as Laoxiang Chicken, Ziyuan Baiwei Chicken, Qian Damama, Yonghe Soy Milk, and Burger King, while also showcasing emerging trailblazers like Uncle Pu’s Mixed Rice, Lingji, Lemon to the Right, and Hetian Water Shop. This “leader‑driven, upstart‑powered” brand matrix offers investors a diverse array of options across multiple investment tiers—from hundreds of thousands to millions—and provides brands with an exceptional stage to showcase their strengths and expand distribution channels.
• An Efficient Trade Platform for Precisely Reaching a Vast Pool of Professional Investors: Leveraging a robust professional audience‑invitation system, each edition attracts tens of thousands of professionals with genuine investment intent. The previous edition drew 67,169 attendees, a year‑on‑year increase of 22%, with many leading brands securing over 200 on‑site contracts. The expo’s professional audience includes seasoned franchisees, multi‑brand investors, cross‑industry entrepreneurs, and international investors, providing exhibitors with high‑quality leads and opportunities for meaningful business conversions.
• Unique Value for Brands: A Dual Engine for Channel Expansion and Brand Visibility: Beyond serving as a core channel for recruiting franchisees, the SFE is also a strategic platform for brand exposure and industry advocacy. Concurrent with the expo, high‑profile forums such as the Franchise Spring Summit, the Super Franchisee Conference, and the Global Summit on Chinese Cuisine Going Global bring together industry luminaries, operators of thousands of outlets, and influential commercial IP holders, offering brands invaluable opportunities to engage with industry elites and amplify their brand impact. Several exhibiting brands have even surpassed their annual store‑expansion targets through the SFE platform.
• Unique Value for Investors: A One‑Stop Decision‑Making Platform for Product Selection and Risk Mitigation: For franchise investors, the SFE provides a secure environment that enables “pre‑assessment before decision‑making.” Attendees can personally experience brand products and services on site, engage directly with brand founders, gain deep insights into franchise policies and support systems, and learn practical methodologies from industry experts through concurrent forums—effectively helping them avoid the pitfalls of hasty franchise acquisitions.
• A Super Hub for Industry Trend Insights and Resource Coordination: Six specialized forum summits held concurrently with the expo address key topics such as scaling to thousands of outlets, the realities of franchise profitability, digital transformation, compliance‑driven operations, and the global expansion of Chinese cuisine, delivering actionable, results‑oriented strategies. In addition, the event features one‑on‑one matchmaking sessions for super franchisees, brand roadshows, award ceremonies, and other diverse activities, fostering a holistic ecosystem that connects brands, investors, suppliers, and service providers along the entire value chain.

Notable exhibitors

• Chinese Fast Food and Full-Service Meals: Laoxiang Chicken, Yonghe Soy Milk, Uncle Fei’s Potstickers, Dao Zhuangyuan, Zhu Jiao · Chinese Pig’s Trotter Rice, Uncle Pu’s Bibimbap, Wugu Fish Noodle Soup, Dongchi Bento, Mengzi Yuan, Yuanji Yunjiao, Yang Mingyu Braised Chicken with Rice, Zhang Liang Spicy Hot Pot, Modu Three Brothers, Quanwei Korean Bibimbap
• Specialty Snacks and Braised Delicacies: Ziyan Hundred-Flavor Chicken, Liaoji Stick Chicken, Lao Han Stir-Fried Chicken, Manwei Mingsheng Fried Chicken Frames, Yongxiang · Old Beijing Fried Chicken, Chicken Strips Master, Guli Fried Chicken, Super Chicken Cart, Fei Shu Fried Chicken Frames, Lu Shan Chuan, Wang Jiaojiao Local Style Noodle House, Longji Mountain City Noodle Shop, Yuxianglou Handmade Traditional Steamed Bun
• New-Style Tea Drinks and Coffee: Ningji, Lemon to the Right, 7 Points Sweet, ARTEASG aT, Hetian Water Shop, Algebraist Coffee, Bixing Coffee, Nuowa Coffee, DM CAFE, Cha Yiji, 700cc Natural Soda Fresh Fruit Tea, Lu Li Opened a Recipe, Chunfeng Health Tea Drinks, Baoyu Boiled Tea, Chuanyan Tea Talk, Tu Zhu Collection, Changchun Tang | Drink According to the Season, Zhang Youji Sweet Shop
• Hot Pots and Clay-Pot Dishes: Luo Ma Clay-Pot, Feng Si Niang Cross-Legged Beef, Clay-Pot Champion, Zhang Laolao Residue Beef, Fu Xi Guizhou Sour Soup Hot Pot
• Retail and Fresh Produce: Qian Da Ma, Xue Ji Fried Snacks, Bai Master, Jiang Xiaocun, Haode Convenience, Ke De Convenience, Xi Xuan Beauty Boutique
• International and Joint-Venture Brands: Dicos, Master Kong Private Beef Noodles, DQ, Papa John’s, Burger King, McChenno, Yiming Genuine Fresh Milk Bar, N Many Sushi, Fresh Catalog Sushi
• Services and Education: Xiao Tie Self-Service Billiards, Tianzhen Blue, Yangsen Talking Heat Therapy Center, Fashi Long, Jiayin Bookstore, Topus Drone Education
• Chain Resources and Suppliers: Zhongshen Lawyers, Wanda Smart Commerce, Chujiji Intelligent Stir-Fry Robot, Mai Design, Yinbao, Hongtao Packaging, Mingle Packaging, Wanli Packaging, Gudexin Control, Kaifei VR Immersive Interactive Space, Zhongchuang Zidao Brand Design, Pengman Technology, Zhenglu Pepper Agriculture, Shandian Box Design, Yidian Culture, Jiezhhi Technology, Shangpu Consulting
• Autumn Exhibitions and Recently Added Brands: THE 817 BURGER, Yixin Soup Noodles, Yarō Ra-Men, Yu Baliang, Cheesefarm, Chen Wendong, Gong Xiaoyan, Liu Chenji, Fresh House, JOYMARK, Quan Art, Tiliyabao, Boiling Point Plan Hot Pot, Bazhen Bibimbap, Boiling Spicy Hot Pot, Siduoqu, Kaleruo, Yi Mai Cheng, Xingya Premium Products, Saipin Coffee, Ennako