Verified: updated on

Shanghai Franchisinglogo

Shanghai International Franchise Exhibition (Spring Edition)

SFE

Dates
Show Hours:
Venue
National Exhibition and Convention Center
Highlights
A brand and investment matchmaking platform for the franchise industry
Standard booth
Standard booth|9 m² incl. basic setup
20800 元/9平方米
Blank booth
Blank booth|From 18 m², construction not included
2000 元/平方米
View Floor PriceBooth Consultation

Shanghai International Franchise Exhibition (Spring Edition) Same Period Exhibition

Exhibition Data

2/1
Edition
30000㎡
Exhibition area
300
Exhibitors
70000
Visitors

Shanghai Franchising Expo Details

The Shanghai International Franchise Expo (SFE) is an international exhibition platform dedicated to the franchise industry, serving both investors and brand owners. It comprehensively covers 120+ specialized sub-sectors across four major segments—food & beverage, retail, services, and franchise resources—and brings together over 300 high-quality exhibitors. A key distinguishing feature is its close integration with the Shanghai International Hotel & Catering Expo, creating a seamless gateway to dual streams of industry resources. Additionally, through more than 25 professional events—including industry forums, brand roadshows, and open‑class workshops—the expo offers a one‑stop investment‑matching experience, spanning everything from project evaluation to policy insights.
Industry:
Franchising fairShanghaiFranchising Expo
Organizer:
Shanghai Chain Operation Association
City:
Shanghai
Venue:
National Exhibition and Convention Center
Address:
No. 333, Songze Avenue, Xujing Town, Qingpu District, Shanghai

Profile

The Shanghai International Franchise Exhibition (SFE) is a vital platform driving the development and information exchange within the franchise industry. It is committed to advancing the franchise sector and providing investors with integrated brand franchising information, serving as an efficient bridge connecting premium franchise brands with investors.

This edition is expected to cover an exhibition area of 30,000 square meters, gathering over 300 premium franchise brands across four major sectors: Food & Beverage, Retail, Services, and Franchise Resources, encompassing 120+ mainstream sub-sectors. It will attract over 70,000 domestic and international professional visitors. The exhibition will be deeply integrated with HOTELEX Shanghai, creating a dual-resource gateway for both F&B and franchise investment.

Setting sail with a renewed vision! The Shanghai International Franchise Exhibition (SFE) continues to promote standardized development and efficient information flow in the franchise industry. Closely aligned with trends in consumption upgrades and evolving entrepreneurial structures, the exhibition will build on its existing strengths to further enhance a one-stop investment experience featuring "project exploration, policy consultation, model selection, and resource matchmaking," empowering investors to make precise decisions and accelerate implementation.

The Shanghai International Franchise Exhibition (SFE) continuously elevates its value through high-quality content. During the event, over 25 professional activities will be featured, including industry summit forums, brand roadshows, annual influential brand awards, resource matchmaking sessions, and franchise public seminars. Founders of franchise brands, representatives from investment institutions, and industry experts will be invited to share frontline insights and practical experience.

The Shanghai International Franchise Exhibition (SFE) will continue to serve as a key barometer for franchise investment, facilitating brand expansion and capital matchmaking to jointly usher in a new cycle of growth for the franchise industry.

(Copyright of this content belongs to Jufair. Reproduction without permission is prohibited.)

Shanghai International Franchise Exhibition (Spring Edition) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Franchise Exhibition (Spring Edition): 深圳小鹅网络技术有限公司, 吉林省馨合心食品科技有限公司, 上海玩得网络科技有限公司, 温州鸿涛包装有限公司, 徐州峥航包装科技有限公司, 四川蓝景光电技术有限责任公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

View more

SFE Exhibitior List

Shanghai International Franchise Exhibition (Spring Edition) Range

Food & Beverage:
  • Chinese Fast Food ,
  • Chinese Full-Service Dining ,
  • Western Fast Food ,
  • Western Full-Service Dining ,
  • Japanese & Korean Cuisine ,
  • Bakery ,
  • Coffee ,
  • Hot Pot ,
  • Specialty Snacks ,
  • Beverages ,
  • Desserts ,
  • Ice Cream
Retail:
  • Supermarket ,
  • Convenience Store ,
  • Food Products ,
  • Nutrition & Health Supplements ,
  • Fresh Produce ,
  • Maternal and Infant Products ,
  • Cosmetics ,
  • Gifts & Accessories ,
  • Household Goods ,
  • Healthcare Equipment ,
  • Apparel, Footwear & Headwear ,
  • Tea ,
  • Alcoholic Beverages
Services:
  • Beauty & Body Care ,
  • Home Decor ,
  • Laundry & Dry Cleaning ,
  • Chain Hotels ,
  • KTV ,
  • Bars ,
  • High-End Customization ,
  • Automotive Maintenance & Beauty Services ,
  • Car Rental ,
  • Real Estate Brokerage ,
  • Fitness & Wellness ,
  • Medical Services ,
  • Express Delivery & Logistics ,
  • Housekeeping & Cleaning ,
  • Printing, Imaging & Graphic Services ,
  • E-commerce & Micro-Commerce
Education:
  • Early Childhood Education ,
  • Children’s English ,
  • Preschool Education ,
  • Youth Education ,
  • Subject-Specific Education ,
  • Online Education ,
  • Music Education ,
  • Arts & Early Learning Education ,
  • Educational Toys ,
  • Professional Childcare Facilities ,
  • AI-Based Learning Systems
Franchise Resources:
  • Store Management Systems ,
  • Store Design & Renovation ,
  • Startup Financing ,
  • Brand Consulting ,
  • Commercial Real Estate Management ,
  • Law Firm

Booth Sales

陶经理

PeachGold-Medal PM

3 Years Booth Sales

2027 Shanghai Franchising Ticket Sales

Shanghai Franchising Venue

National Exhibition and Convention Center
Address: No. 333, Songze Avenue, Xujing Town, Qingpu District, Shanghai
National Exhibition and Convention Center实拍
National Exhibition and Convention Center实拍
National Exhibition and Convention Center实景图
National Exhibition and Convention Center展馆图
National Exhibition and Convention Center实景图
National Exhibition and Convention Center实拍
National Exhibition and Convention Center展馆图
National Exhibition and Convention Center实拍图
National Exhibition and Convention Center展馆图
National Exhibition and Convention Center实拍
National Exhibition and Convention Center实景
National Exhibition and Convention Center实拍
National Exhibition and Convention Center实景

Shanghai Franchising Booth Price

Standard booth
Standard booth|9 m² incl. basic setup
20800 元/9平方米
Blank booth
Blank booth|From 18 m², construction not included
2000 元/平方米
View Floor PriceBooth Consultation

Process

  1. 1.Submit the business license of the company
  2. 2.Submit product picture and name
  3. 3.Receive exhibition presentation documents and booth drawings
  4. 4.Submit booth application form/Sign booth contract
  5. 5.Pay the contract booth deposit
  6. 6.Prepare for exhibition