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Shanghai International Franchise Exhibition (Spring Edition)

SFE
DatesShow Hours: 09:00-18:00

VenueNational Exhibition and Convention Center

Exhibition highlightsOne of the longest-running and largest professional trade shows in China’s franchise industry.
1/2
Annual
30000㎡
Exhibition area
300
Exhibitors
70000
Visitors
E-Magazine 50
Ticket discount price100
Exhibition rating4.4
Open: days
Get Ticket
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ShanghaiFranchising expo Fair Details

2027Shanghai International Franchise Exhibition (Spring Edition)-ShanghaiFranchising (SFE) will be held from 2027.03.30-04.02 at National Exhibition and Convention Center. This ShanghaiFranchising exhibition covers 30000㎡㎡ with 300 exhibitors and expects over 70000 visitors.
Industry:
Franchising fairShanghaiFranchising expo
Organizer:
Shanghai Chain Operation Association
City:
Shanghai
Venue:
National Exhibition and Convention Center
Address:
No. 333, Songze Avenue, Xujing Town, Qingpu District, Shanghai

Shanghai International Franchise Exhibition (Spring Edition)Profile

The Shanghai International Franchise Exhibition (SFE) is a vital platform driving the development and information exchange within the franchise industry. It is committed to advancing the franchise sector and providing investors with integrated brand franchising information, serving as an efficient bridge connecting premium franchise brands with investors.

This edition is expected to cover an exhibition area of 30,000 square meters, gathering over 300 premium franchise brands across four major sectors: Food & Beverage, Retail, Services, and Franchise Resources, encompassing 120+ mainstream sub-sectors. It will attract over 70,000 domestic and international professional visitors. The exhibition will be deeply integrated with HOTELEX Shanghai, creating a dual-resource gateway for both F&B and franchise investment.

Setting sail with a renewed vision! The Shanghai International Franchise Exhibition (SFE) continues to promote standardized development and efficient information flow in the franchise industry. Closely aligned with trends in consumption upgrades and evolving entrepreneurial structures, the exhibition will build on its existing strengths to further enhance a one-stop investment experience featuring "project exploration, policy consultation, model selection, and resource matchmaking," empowering investors to make precise decisions and accelerate implementation.

The Shanghai International Franchise Exhibition (SFE) continuously elevates its value through high-quality content. During the event, over 25 professional activities will be featured, including industry summit forums, brand roadshows, annual influential brand awards, resource matchmaking sessions, and franchise public seminars. Founders of franchise brands, representatives from investment institutions, and industry experts will be invited to share frontline insights and practical experience.

The Shanghai International Franchise Exhibition (SFE) will continue to serve as a key barometer for franchise investment, facilitating brand expansion and capital matchmaking to jointly usher in a new cycle of growth for the franchise industry.

(Copyright of this content belongs to Jufair. Reproduction without permission is prohibited.)

Shanghai International Franchise Exhibition (Spring Edition) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Franchise Exhibition (Spring Edition): 上海劳勤信息技术有限公司, 四川味域智能厨房设备有限公司, 温州鸿涛包装有限公司, 徐州峥航包装科技有限公司, 广东嘉豪营销有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

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Shanghai International Franchise Exhibition (Spring Edition) Photos

Shanghai International Franchise Exhibition (Spring Edition) on-site exhibition (highlights)1
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SFE Exhibitor Directory / E-Magazine

2026 Shanghai International Franchise Exhibition (Spring Edition)

Exhibitor number: 163

¥50

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Shanghai International Franchise Exhibition (Spring Edition)Range

Food & Beverage:Chinese fast food, Chinese full-service restaurants, Western fast food, Western full-service restaurants, Japanese & Korean cuisine, bakeries, coffee, hot pot, specialty snacks, beverages, desserts, ice cream, other F&B sectors(Copyright of this content belongs to Jufair. Reproduction without permission is prohibited.)

Retail:Supermarkets, convenience stores, food products, nutrition & health supplements, fresh food, maternal & baby products, cosmetics, gifts & accessories, home goods, health equipment, apparel & footwear, tea, liquor, other retail sectors

Services:Beauty & body care, home decoration, laundry & dry cleaning, chain hotels, KTV, bars, high-end customization, auto repair & detailing, car rental, real estate agencies, fitness & wellness, medical services, express logistics, domestic cleaning, graphic & imaging services, e-commerce & social commerce, other service sectors

Education:Early childhood education, children's English, preschool education, youth education, academic tutoring, online education, music education, early art education, educational toys, professional childcare centers, AI learning systems

Franchise Resources:Store management systems, shop fitting & decoration, startup financing, brand consulting, commercial real estate management, law firms, other service providers

Booth inquiry for this edition

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Monday to Friday 09:00-18:00
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2027 ShanghaiFranchising Ticket inquiry

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ShanghaiFranchising Venue

National Exhibition and Convention Center
Address: No. 333, Songze Avenue, Xujing Town, Qingpu District, Shanghai
National Exhibition and Convention Center实景图
National Exhibition and Convention Center实景
National Exhibition and Convention Center实景图
National Exhibition and Convention Center实拍
National Exhibition and Convention Center实景图
National Exhibition and Convention Center展馆图
National Exhibition and Convention Center实景
National Exhibition and Convention Center实景图
National Exhibition and Convention Center实拍图
National Exhibition and Convention Center实景
National Exhibition and Convention Center实拍
National Exhibition and Convention Center实拍
National Exhibition and Convention Center实拍图

ShanghaiFranchising Booth Application

Standard booth

Standard booth Configuration

Carpet
A desk
2~3 chair
A wastebasket
Company board
2~3 spotlight
Two (three) face wall panels
Standard booth Price:
For reference only, the actual booth configuration shall prevail
Blank booth

Blank booth Configuration

No facilities included
Comply with pavilion restrictions
Minimum size required
Blank booth Price:
For reference only, the actual booth configuration shall prevail
View floor price

Process

1.Submit the business license of the company

2.Submit product picture and name

3.Receive exhibition presentation documents and booth drawings

4.Submit booth application form/Sign booth contract

5.Pay the contract booth deposit

6.Prepare for exhibition