Shanghai International Exhibition of Modern Agricultural Brand ProductsABE

The Shanghai International Modern Agricultural Brand Products Exhibition (ABE, short for “Agricultural Products Expo”) aligns with national brand‑building strategies, focusing on trends toward branding, market orientation, and internationalization. It highlights the theme of natural, health‑conscious consumption, benchmarks against global standards, and drives the transformation of agricultural products into healthy food offerings. The event aims to enhance brand reputation, enrich brand culture, and expand the market share of participating brands within the Yangtze River Delta metropolitan region.

As an industry platform, it continuously injects vitality to satisfy evolving consumer tastes and realize broader culinary aspirations. While deepening its presence in the food and catering sectors, ABE also places a strong emphasis on the modern upstream and downstream value chain of edible agricultural products, presenting a uniquely diverse and professional showcase for industry professionals.

In collaboration with FHC China—Shanghai International Food Exhibition, the Shanghai International Modern Agricultural Brand Products Expo (ABE) brings together over 3,500 domestic and international exhibitors and attracts more than 120,000 professional visitors from over 50 countries and regions. Building on established product segments—including high‑quality national agricultural produce, fruits and vegetables, meat, canned foods, snack foods, and premium ingredients—the expo further focuses on promising areas such as ready‑to‑eat meals, hot‑pot ingredients, and locally sourced premium agricultural products.

With dedicated thematic exhibition zones, a series of vibrant international events and competitions, and multi‑disciplinary forums and summits featuring interactive exchanges, ABE comprehensively addresses the needs of domestic and international audiences—covering high‑quality agricultural products, related services, business matchmaking, and market expansion opportunities.