SIAL Paris, France

The SIAL Paris food exhibition (SIAL Paris), founded in 1964, is the world’s largest trade show dedicated to food innovation and the premier event for the global food industry across Europe and beyond. Held annually in alternating years with Germany’s Anuga, it stands as the leading platform for food industry professionals worldwide. With no geographic restrictions, SIAL Paris sets global trends and remains one of the most highly regarded food exhibitions globally.

SIAL Paris brings together representative companies from across the food sector, attracting primarily professional buyers closely connected to the industry. The exhibited products are of high quality and cover an extensive range, making the fair a key gathering place for procurement specialists and decision-makers worldwide.

During the exhibition, the consortium will organize a series of business-matching events, inviting international buyers, distributors, retailers, and other industry professionals to engage directly with Chinese exhibitors, fostering trade partnerships and supporting Chinese enterprises in expanding their international presence. As China’s agricultural products continue to accelerate their globalization, cultural exchanges and economic ties between China, France, and the wider world are deepening steadily. This participation represents a meaningful step toward strengthening Sino-French friendship and advancing global agricultural integration.

According to expert forecasts, European demand for Chinese food products is expected to grow significantly. In response to this substantial market opportunity, Chinese companies are increasingly proactive in expanding their reach, moving beyond niche markets catering exclusively to Chinese consumers to tap into Europe’s vast mainstream food landscape. Many French businesses also express strong interest in collaborating with outstanding Chinese partners to develop strategies better aligned with the Chinese market.

Juzhan has repeatedly facilitated the participation of select high-quality enterprises at SIAL Paris! As the world’s largest B2B food trade show, SIAL Paris hosts over 8,000 global manufacturers and attracts more than 295,000 professional buyers, setting the tone for industry trends. In light of Europe’s growing appetite for Chinese food products, Juzhan will arrange targeted business matchmaking sessions to help Chinese companies break through traditional Chinese‑centric markets, enter mainstream European consumer segments, and deepen cooperation with overseas counterparts. This exhibition presents a critical opportunity to capture the trillion‑dollar potential of the EU food and beverage market, promote Sino‑French economic integration, and support Chinese enterprises in achieving sustainable international expansion.

SIAL Paris, France tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for SIAL Paris, France: Anhui Shengchen Food Co., Ltd, 安徽猛牛食品有限公司, SUINING SIRUI FOOD CO.,LTD, MARTINOROSSI, 中国茶叶股份有限公司, 施普乐科贸(北京)有限公司, and others. The 2028 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.