Shanghai International Autumn Fair for New Advertising Technologies Tickets

Founded in 2003, the Shanghai International Autumn Fair for New Advertising Technologies (SIGN CHINA) is a major industry event in the second half of the year, focusing on advertising, signage, digital displays, and audiovisual solutions for culture and tourism. The fair offers a comprehensive one-stop procurement platform, attracting an ever-growing base of international buyers and serving as a critical link between global buyers and China’s supply chain. Through the coordinated “Shenzhen Sprin

SIGN Shanghai Advertising Exhibition

• The “Oscar” Event of the Global Advertising and Digital Signage Industry: Founded in 2003, after more than two decades of development, the brand has earned worldwide acclaim and is widely recognized as one of the most influential events in the global advertising and signage sector. The 2025 edition attracted professional buyers from over 145 countries and regions, reaching an unprecedented level of internationalization and earning the reputation of being the “Canton Fair” of the advertising industry.
• Four-Exhibition Synergy Builds a Full-Chain Ecosystem Matrix: The exhibition pioneered a “four-exhibition synergy” model, co-hosting concurrently with the Shanghai International Inkjet Printing & Digital Textile Printing Exhibition, the Shanghai International LED Display and Lighting Exhibition, and the Shanghai International Smart Display and Digital Signage Exhibition, achieving for the first time full-chain coverage of advertising technology. Exhibits span nine major categories, including inkjet printing equipment, laser engraving and cutting tools, advertising panels, illuminated signboards, exhibition display systems, LED lighting and light sources, LED displays and digital signage, enabling one-stop procurement from traditional signs to digital signage.
• A Hub for Global Buyer Resources: Drawing on the organizer’s more than 20 years of experience in overseas markets, a database of over 400,000 international buyers has been established, covering 219 countries and regions. In 2025, the top 20 countries by number of overseas buyers include India, Russia, South Korea, Japan, the United States, Saudi Arabia, Brazil, and other major global markets. Industry associations from Australia, New Zealand, South Korea, Vietnam, and other nations organized large-scale international buyer delegations to attend.
• A Vanguard for Digital Transformation and AI Empowerment: The exhibition places a strong emphasis on the digital transformation of the advertising industry, highlighting innovative applications of emerging technologies such as glasses-free 3D displays, AR/VR metaverse solutions, transparent screens, and holographic projections in advertising. AI technology is deeply integrated into every stage of advertising and signage production, with intelligent recognition of irregular materials, dynamic adjustment of ink concentrations, and precision edge-cutting solutions all prominently featured, driving the industry toward smarter, more automated operations.
• A Strategic Gateway to the Yangtze River Delta Industrial Base: Centered around Shanghai, the Yangtze River Delta region stands as China’s—and indeed the world’s—largest base for manufacturing advertising materials and equipment, home to numerous leading enterprises in the field. Exhibiting companies can leverage this central location advantage to facilitate direct factory visits by overseas buyers, enabling efficient “pre-show factory tours” and seamless integration between exhibition and production.
• Long-Term Online-Offline Integration for Sustained Empowerment: The organizer innovatively launched the “Duoyoupin Cloud Mall,” an online trading platform backed by a database of over 400,000 international buyers, breaking through temporal and spatial constraints to offer 365-day continuous global trade matchmaking services. A dedicated experience zone was set up onsite, allowing global buyers to personally experience the convenience of digital procurement, thus realizing an integrated marketing strategy of “offline exhibition plus online mall.”