Shanghai International Autumn Fair for New Advertising Technologies Tickets

The Shanghai International Autumn Fair for New Advertising Technologies (SIGNCHINA), established in 2003, is the flagship event of the global advertising and LED digital signage industries. The exhibition brings together cutting-edge technologies in advertising production, smart displays, and digital signage, attracting professional buyers from over 100 countries and regions. Centered in Shanghai and spanning the broader Yangtze River Delta region, SIGNCHINA serves as China’s—and indeed the worl

SIGN Shanghai Advertising Exhibition

• The “Oscar” of the Global Printing and Digital Signage Industry: Founded in 2003, after more than two decades of development, the brand has earned worldwide acclaim and is widely recognized as one of the most influential events in the global advertising and signage sector. The 2025 edition will attract professional buyers from over 145 countries and regions, achieving an unprecedented level of international participation and earning the reputation of being the “Canton Fair” of the advertising industry.
• Four Concurrent Exhibitions Building a Full-Chain Industrial Ecosystem: The exhibition pioneered a “four-in-one” format, held concurrently with the Shanghai International Inkjet Printing & Graphic Arts and Digital Textile Printing Exhibition, the Shanghai International LED Display and Lighting Exhibition, and the Shanghai International Smart Display and Digital Signage Exhibition, achieving for the first time end-to-end coverage of the entire advertising technology value chain. Exhibits span nine major categories, including inkjet printing equipment, laser engraving and cutting, advertising panels, illuminated signboards, exhibition and display systems, LED lighting and light sources, LED displays, and digital signage—offering one-stop procurement from traditional signage to digital solutions.
• A Global Hub for Buyer Resources: Leveraging the organizer’s more than 20 years of deep engagement in overseas markets, a database of over 400,000 international buyers has been established, covering 219 countries and regions. In 2025, the top 20 source countries for overseas buyers include India, Russia, South Korea, Japan, the United States, Saudi Arabia, Brazil, and other major global markets. Industry associations from Australia, New Zealand, South Korea, Vietnam, and other nations will lead large-scale international buyer delegations to attend.
• A Vanguard for Digital Transformation and AI Empowerment: The exhibition places a strong emphasis on the digital transformation of the advertising industry, highlighting innovative applications of emerging technologies such as glasses-free 3D displays, AR/VR metaverses, transparent screens, and holographic projections in advertising. AI-driven solutions are deeply integrated across all stages of signage production, with intelligent recognition of irregular materials, dynamic adjustment of ink density, and precision edge‑cutting techniques showcased to drive the industry toward greater intelligence and automation.
• A Strategic Gateway to the Yangtze River Delta Industrial Base: Centered on Shanghai, the Yangtze River Delta is China’s—and indeed the world’s—largest hub for the production of advertising materials and equipment, home to numerous leading enterprises in the signage and advertising sectors. Exhibiting companies can capitalize on this prime location to facilitate direct factory visits by international buyers, enabling efficient “exhibition‑factory” integration.
• A Long-Term, Integrated Offline‑Online Empowerment Model: The organizer has innovatively launched the “Multi‑Premium Cloud Marketplace,” an online trading platform that, backed by a database of over 400,000 international buyers, transcends geographical and temporal barriers to provide year-round, uninterrupted global trade matchmaking services. A dedicated platform experience zone has also been set up at the exhibition site, allowing global buyers to personally experience the convenience of digital procurement and realize an integrated marketing strategy of “offline exhibition + online marketplace.”