Seoul Sports & Fitness Exhibition (SPOEX)

The Seoul Sports & Fitness Exhibition (SPOEX) is the largest and most renowned outdoor and sporting goods exhibition in South Korea. Co-organized by the Korea Sports Promotion Foundation (KSPO) and the Korea International Trade Association (KITA), it has established cooperative partnerships since 2010 with major international sports expos worldwide (including ISPO, FIBO, Asia Outdoor, China Sports Show, Sportex Middle East, and Outdoor Retailer). A dedicated SPOEX promotion center has been set up to attract international exhibitors and buyers. 

The previous edition of SPOEX covered a total exhibition area of 30,000 square meters, featuring 480 exhibitors from China, Japan, India, Thailand, Taiwan (China), Russia, Italy, Singapore, Germany, the United States, Poland, and other regions, with an attendance of 26,536 visitors.

South Korea boasts the most mature outdoor sports and products market in Asia, with activities such as mountaineering, skiing, hiking, and camping being widely popular. Renowned outdoor brands like BLACK YAK, KOLON SPORT, and TrekSta originate from Korea, while brands such as Mont-Bell, Lafuma, and Berghaus are operated through Korean distributors. In the outdoor apparel and accessories sector, South Korea is also the largest market for GORE-TEX outside of the United States. (Copyright belongs to Juzhan. Reproduction without permission is prohibited.)

SPOEX has become the most important professional exhibition in South Korea's sporting goods industry. With its growing international influence, it serves as an excellent platform for new product launches, cutting-edge technology showcases, and acquiring new clients.

Seoul Sports & Fitness Exhibition (SPOEX) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Seoul Sports & Fitness Exhibition (SPOEX): Hebei Cairun Technology Co., Ltd., SPORTS PARTNER, Guam Visitors Bureau, Smartfit Co,. Ltd., nktrading, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.