Exhibition Information
展会简介
The Exhibition Value of the Pet Fair in Las Vegas, USA
- One of North America’s oldest and largest trade events in the pet industry. Organized by the World Pet Association (WPA), the fair has been held annually since its inception in 1949, making it the longest-running pet industry trade show in the United States. As the second-largest pet expo in North America, SUPERZOO brings together leading importers, small- and medium-sized traders, and retailers, serving as the preferred platform for international exhibitors seeking to enter the North American market and expand their distribution networks.
- Comprehensive coverage of the entire industry chain, with six specialized zones showcasing a full spectrum of offerings. The exhibit range spans cat and dog food, toys, health and wellness products, grooming and veterinary supplies, aquarium items, reptile and amphibian products, avian goods, pet packaging, books, and magazines. The fair features six dedicated zones: Health & Wellness, Fashion, Natural Products, Grooming, Small Animals, and Emerging Brands. Notably, the Grooming Zone is the only pet‑related exhibition to offer a dedicated area for beauty products, while the concurrent world’s largest grooming competition attracts top pet groomers and retailers from around the globe.
- A hub for global buyers, with a highly concentrated pool of purchasing decision‑makers. The 2025 edition drew over 22,000 pet industry professionals, featuring 1,200 exhibitors, including 474 first‑time participants. The Emerging Brands Pavilion expanded by 50% compared to 2024. International buyers from 79 countries and regions accounted for 14.2% of attendees, with more than half reporting annual procurement budgets exceeding USD 100,000. Among visitors, 72.5% placed orders on-site, 94% discovered new suppliers at the event, and nearly one quarter managed procurement budgets surpassing USD 1 million.
- A premier venue for product launches and trend insights. The highly anticipated New Product Showcase introduces over 1,100 cutting-edge, forward‑thinking innovations each year, with an expert panel selecting category winners and awarding Best New Pet Product honors across ten categories. Key trends highlighted at the 2025 show include functional nutrition and personalized health solutions targeting gastrointestinal health, senior pets, and joint support; tech‑driven products such as pet health trackers and smart feeding devices; psychological enrichment items designed to reduce anxiety and stimulate engagement; and sustainable offerings incorporating recyclable packaging, alternative proteins, and eco‑friendly materials.
- Authoritative professional education and in-depth industry networking. During the event, more than 65 expert‑led sessions address pressing topics such as the latest retail and grooming trends, AI‑driven marketing strategies, customer feedback management, and building strong relationships between pet stores and groomers. Specialized educational programs provide attendees with deep insights into the latest advances in pet care and AI‑based marketing techniques, offering invaluable opportunities to enhance the skills and expertise of frontline retail professionals.





