Shenzhen International Fisheries Expo

The Exhibition Value of the Shenzhen International Seafood Expo (SZSEAFOOD)

• One of the largest and most international fisheries industry events in the Guangdong–Hong Kong–Macao Greater Bay Area. Co‑organized by authoritative bodies such as the Shenzhen Aquatic Products Industry Association and the Shenzhen Fisheries Service and Aquaculture Technology Promotion Center, the Shenzhen International Seafood Expo (SZSEAFOOD) has been successfully held for multiple consecutive editions, establishing itself as a highly influential professional fisheries trade show in the Guangdong–Hong Kong–Macao Greater Bay Area. Against the backdrop of China’s ongoing fisheries transformation and upgrading, rising consumer demand for seafood, and the surging popularity of ready‑to‑eat seafood dishes, the expo is widely recognized within the industry as a key indicator of trends in South China’s fisheries sector and a central platform for companies seeking to expand into the Greater Bay Area and nationwide markets.
• A one‑stop exhibition platform covering the entire industry value chain. The expo encompasses the full spectrum of the seafood industry, including fresh and live aquatic products (seafood, freshwater fish, shrimp, crabs, and shellfish), frozen seafood (frozen fish, shrimp, crab, and shellfish), processed seafood products (surimi, fish balls, shrimp paste, ready‑to‑eat meals), seafood seasonings (fish sauce, shrimp paste, oyster sauce), aquaculture equipment, aquafeed, veterinary medicines for aquaculture, cold‑chain logistics, processing machinery, and more. From source‑level capture and farming to end‑user ready‑to‑eat dishes, and from fresh seafood to semi‑prepared home‑style meals, exhibitors can seamlessly connect with their target audiences—whether showcasing products, building brand awareness, or engaging in business negotiations.
• Precise matchmaking with core buyers and distribution channels across the Greater Bay Area and throughout China. As a core city of the Guangdong–Hong Kong–Macao Greater Bay Area and one of Southern China’s largest seafood consumption markets, Shenzhen boasts a substantial consumer base and a well‑established cold‑chain logistics network. The 2025 edition of the expo is expected to attract over 400 exhibiting companies from more than 20 countries and regions worldwide, along with more than 30,000 professional visitors. Attendees span all major purchasing segments, including seafood wholesalers, hotel and restaurant procurement, supermarket buyers, e‑commerce platforms, community group‑buying groups, and livestreaming retailers, enabling exhibitors to engage directly with some of the most influential purchasing decision‑makers in the Greater Bay Area and across China.
• Unique value for Chinese enterprises: seizing the opportunity in the ready‑to‑eat seafood market and serving as a strategic engine for expanding into the Greater Bay Area. China’s ready‑to‑eat seafood market has already surpassed RMB 100 billion, driven by factors such as the growing trend toward restaurant chain operations, the rapid expansion of food delivery services, and rising household consumption levels. Shenzhen stands at the heart of China’s seafood consumption landscape and serves as a key growth engine for the region. SZSEAFOOD provides Chinese seafood companies with an essential platform to showcase their own brands, connect with customers in the Greater Bay Area, and secure market orders. Through this platform, participating enterprises can tap into high‑quality procurement networks in the Greater Bay Area and gain a competitive edge in the burgeoning ready‑to‑eat seafood segment.
• A Cutting-Edge Hub for Technological Innovation and Industry TrendsAt the exhibition, pre‑prepared seafood dishes, frozen‑fresh‑preservation technologies, live‑seafood holding systems, intelligent cold‑chain logistics, and deep‑sea aquaculture equipment have emerged as key highlights. The event aligns closely with the fisheries sector’s evolving trends toward “preparation, convenience, quality, and sustainability,” enabling participating companies to promptly access critical insights on technological advancements, consumer preferences, and channel transformations.
• Shenzhen’s Geographical and Industrial AdvantagesHeld at the Shenzhen Convention & Exhibition Center (Futian), the event is strategically located in the heart of the Guangdong–Hong Kong–Macao Greater Bay Area. As one of Southern China’s largest seafood consumption markets, Shenzhen boasts a substantial consumer base, a well‑developed cold‑chain logistics network, and seamless international trade links. Moreover, it is recognized as a “City of Design” and a leading hub for scientific and technological innovation. Leveraging Shenzhen’s pivotal role as the core engine of the Greater Bay Area and an international consumption center, SZSEAFOOD provides exhibitors with a strategic platform to connect with both the Greater Bay Area and national markets.