Exhibition Information
展会简介
The Exhibition Value of the Tokyo Motorcycle Show
- The Tokyo Motorcycle Show is one of the world’s five major motorcycle exhibitions, ranking alongside Italy’s EICMA and Germany’s INTERMOT as a premier global event. Since its inception in 1973, it has become a key indicator of trends in Asia’s motorcycle industry and a strategic gateway for international companies seeking to enter the Japanese and broader Asia-Pacific markets. Organized by the Tokyo Motorcycle Exhibition Association, the show is held annually at the Tokyo Big Sight exhibition center, making it the longest-running and largest specialized motorcycle exhibition in Asia.
- Its core value lies in its unparalleled reach within the Asian market and its highly concentrated pool of professional buyers. Each year, the show attracts more than 1,000 exhibitors and over 130,000 trade visitors from around the globe, spanning Japan as well as China, South Korea, the United States, Europe, and dozens of other countries and regions. The exhibitor lineup is exceptionally strong, with Japan’s four leading motorcycle brands—Honda, Yamaha, Kawasaki, and Suzuki—presenting their full range of offerings, while international giants such as Harley‑Davidson, BMW, Ducati, and Triumph also participate regularly, creating a comprehensive display that covers everything from complete vehicle manufacturing to component supply.
- The show serves as a one-stop commercial platform encompassing the entire motorcycle industry chain. Exhibits include complete motorcycles—gasoline‑powered, electric, off‑road, and ATV models—as well as core components such as engines, tires, batteries, aftermarket parts, electronic control systems, and testing equipment. The offering further extends to a full spectrum of ancillary products, including riding apparel, helmets, safety gear, cleaning and maintenance supplies, and lubricants. The show places particular emphasis on cutting‑edge technologies, showcasing the latest advancements across electrification, intelligent systems, and high‑performance customization.
- The exhibition aligns closely with three major industry trends—electrification, intelligence, and customization culture—establishing a robust hub for deep integration among industry, academia, research, and end‑users. As the global motorcycle industry transitions toward electrification, the share of electric motorcycles and new‑energy technologies on display continues to grow. Meanwhile, Japan’s rich tradition of customization culture ensures that a wide array of aftermarket parts, high‑performance components, and personalized customizations remain highlights of the show, reflecting the sector’s profound shift “from a mere means of transportation to a lifestyle choice.”
- For Chinese enterprises, this exhibition represents a strategic gateway to the Japanese and broader Asian markets, facilitating connections with international resources and showcasing innovative capabilities. Given Japan’s stringent requirements for product quality and technical standards, Chinese companies entering the Japanese market through this platform can significantly enhance their international brand reputation. As a major global producer of motorcycles, China holds distinct advantages in areas such as electric motorcycles, battery technology, and component supply chains. Exhibiting firms can leverage this venue to connect with key procurement networks in Japan and the Asia‑Pacific region, seizing early opportunities in the ongoing transformation of the motorcycle industry toward electrification, intelligence, and globalization.





