Vietnam Ho Chi Minh City Beauty Exhibition

Vietbeauty, the Ho Chi Minh City Beauty Exhibition in Vietnam, is one of the country’s most renowned events in the beauty and cosmetics sector. Co-organized by Informa Markets and KINTEX, Korea’s largest beauty trade show operator, Vietbeauty aims to support industry players in expanding their market presence while facilitating networking, knowledge sharing, and partnership opportunities with international professionals.

With an annual growth rate exceeding 10% and strong demand from a young, dynamic consumer base, Vietnam’s beauty market has become a hotspot for international brands seeking to establish a foothold. Vietbeauty covers the entire spectrum of the beauty industry, ranging from skincare and color cosmetics to medical‑grade aesthetic devices and professional salon equipment, attracting exhibitors from South Korea, Japan, Europe, North America, and Southeast Asia, thereby fostering cross‑border collaboration and driving technological innovation.

As a cornerstone of Vietnam’s beauty sector, this annual B2B event serves as a vibrant hub for business growth and meaningful connections. From supply chain solutions and cutting-edge manufacturing technologies to the latest beauty products, state-of-the-art salon equipment, spa essentials, and even advances in cosmetic surgery, Vietbeauty offers a comprehensive showcase of what the industry has to offer. More than just an exhibition, it is your gateway to unlocking new markets in Vietnam and across the broader Mekong River region.

JuZhan Exhibitions, a leading provider of overseas exhibition services, has earned the trust of its clients through precise market targeting and exceptional service quality, helping companies successfully expand into global markets. By combining a dedicated B2B platform with a public day, Vietbeauty truly positions itself as the ideal venue for tapping into the Vietnamese market and those of neighboring countries in the Mekong River basin.

Vietnam Ho Chi Minh City Beauty Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Vietnam Ho Chi Minh City Beauty Exhibition: Molékulaire, GOREE COSMETICS PVT LTD, ADSS, Cosmetex Roland Co., Ltd, SANHE LEFIS ELECTRONICS CO.,LTD, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of Vietbeauty in Ho Chi Minh City, Vietnam

• The largest and most influential annual B2B event in Southeast Asia’s beauty industry, serving as a strategic hub connecting global markets with Vietnam. Organized by Informa Markets, Vietbeauty is held concurrently with Cosmobeauté Vietnam and Beautycare Plus, making it Vietnam’s longest-running and largest international beauty trade show. Against the backdrop of Vietnam’s cosmetics market steadily expanding at an annual growth rate of approximately 3–4%, with projected revenues reaching US$2.7 billion by 2027, the exhibition is widely recognized within the industry as a pivotal gateway for global beauty brands seeking to enter the Vietnamese and ASEAN markets.
• A one-stop showcase spanning the entire beauty industry value chain. The exhibition comprehensively covers every link in the beauty industry value chain—from raw material supply, OEM/ODM manufacturing, production equipment, and packaging materials, to finished cosmetics, fragrances, professional skincare, medical‑grade aesthetic devices, spa and wellness services, hair care, nail art, and more. Exhibits also extend into broader health‑and‑wellness sectors, including weight‑management foods and beverages, and health‑care products. From AI‑powered skin analyzers to locally inspired fragrances, exhibitors can seamlessly connect across the full spectrum—procuring raw materials, exchanging cutting-edge technologies, and finalizing commercial transactions.
• Precise matchmaking with key Vietnamese and ASEAN buyers and industry stakeholders. Vietnam stands out as one of Southeast Asia’s most promising cosmetic consumption markets. In 2024, the online premium cosmetics segment was valued at US$265 million, with projections indicating a compound annual growth rate of 11% through 2033, reaching US$644 million. Through its VIP Buyer Matching Program, the exhibition facilitates direct appointment‑based consultations between importers, distributors, spa operators, aesthetic clinics, and other specialized buyers, and exhibiting companies. On the Vietnamese market, Singapore remains the largest exporter of cosmetics (US$380 million in the first eleven months of 2024), followed closely by South Korea (US$174 million) and China (US$140 million), underscoring the significant attention international brands are paying to this dynamic market.
• Unique value for Chinese enterprises: a strategic engine for brand expansion and deep regional roots in Southeast Asia. An increasing number of Chinese companies are moving beyond traditional OEM models, showcasing their own branded offerings at Vietbeauty, with a particular focus on high‑value segments such as aesthetic devices, skincare products, and color cosmetics.
During the 2025 exhibition, participating brands leveraged a deep integration of Eastern aesthetic heritage to craft distinctive brand identities, earning high recognition in Vietnam and neighboring markets. Data indicate that 93.8% of Vietnamese buyers demonstrated strong interest in Chinese-made beauty and health products, while 92.3% of exhibitors secured clear expressions of intent for collaboration on-site, marking a significant leap from one‑off product exports to the global outreach of brand value. The organizer also arranged site visits for exhibiting companies to Korean beauty brand retail outlets, leading Vietnamese e‑commerce platform TikTok, and local beauty chain operators, helping Chinese enterprises precisely align with local consumer preferences and channel dynamics.
• A Vanguard for Technological Innovation and Industry Trends. The 2025 edition featured a dedicated “Beauty Tech Futures Zone,” showcasing cutting‑edge smart devices such as AI‑powered skin analyzers, 3D‑printed beauty products, and home‑use radiofrequency devices. Concurrent events included the “Southeast Asia Beauty Compliance Summit” and the inaugural “ASEAN Beauty Innovation Summit,” which delved into Vietnam’s Ministry of Health certification procedures, new halal‑certification regulations, and strategies for regional resource integration. Industry seminars further explored前沿 topics including anti‑aging and dermatological technologies, the application of artificial intelligence in beauty, and clean‑agriculture raw materials. The incorporation of culturally resonant elements—such as beer‑infused fragrances and mango‑based custom scent blends—highlighted the dynamic interplay between global perspectives and local distinctiveness.
• Ho Chi Minh City’s Geographical and Industrial Advantages. The exhibition was held at the Saigon Exhibition & Convention Center (SECC), strategically located in the heart of District 7, Ho Chi Minh City. As Vietnam’s economic hub and largest consumer market, Ho Chi Minh City boasts a rapidly expanding young demographic and a well‑established beauty industry ecosystem. As a core ASEAN member and signatory to major free‑trade agreements such as CPTPP and RCEP, Vietnam offers tariff advantages that facilitate market access for businesses targeting the region’s 600‑million‑strong population. Leveraging Ho Chi Minh City’s strategic location and Vietbeauty’s position as an industry leader, this event provides exhibitors with a premier platform to connect with both the Vietnamese and broader ASEAN markets.

Notable exhibitors

• Exhibitor Countries and Regions: South Korea, Japan, Singapore, Thailand, China, Vietnam, Taiwan, the United States, France, Italy, Poland, and 24 other countries and regions.
• International Brand Representatives: Estée Lauder, Lancôme, Shiseido
• Vietnamese Domestic Enterprise Representatives: Saigon Cosmetics Corporation.
• Chinese Exhibitor Representatives: Zhongtong Biochemical (sunscreen and acne-fighting products), Yisijia (scalp care), Kela International (OEM skincare and haircare products), Kanasi (cotton-based beauty products), Yafei (professional makeup brushes), among others.
• Korean Exhibitors:David Cosmetic, Gumseo Care
• Nail Product Companies:Kiss Nail Products
• Medical Device and Healthcare Companies:Sanhe Lefis
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