Vietnam Ho Chi Minh Beauty Exhibition Tickets

The Vietnam Ho Chi Minh Beauty Exhibition (Vietbeauty) is one of Vietnam’s well-known beauty and wellness events, co-hosted by Informa Markets and KINTEX, Korea’s largest beauty trade show. The exhibition aims to support industry participants’ growth, facilitate exchanges with international professionals, promote learning, and foster partnerships. With an annual growth rate exceeding 10% and robust demand from a youthful consumer base, Vietbeauty attracts numerous international brands. Covering

The Exhibition Value of Vietbeauty, the Ho Chi Minh City Beauty Expo

• The largest and most influential annual B2B event in Southeast Asia’s beauty industry, serving as a strategic gateway connecting global markets with Vietnam. Organized by Informa Markets, Vietbeauty is held concurrently with Cosmobeauté Vietnam and Beautycare Plus, making it Vietnam’s longest-running and largest international beauty trade show. Against the backdrop of Vietnam’s cosmetics market steadily expanding at an annual growth rate of approximately 3–4%, projected to reach US$2.7 billion by 2027, the exhibition is widely recognized within the industry as a pivotal platform for global beauty brands seeking to enter the Vietnamese and ASEAN markets.
• A one-stop showcase covering the entire beauty industry value chain. The exhibition comprehensively spans the beauty industry’s full value chain—from raw material supply, OEM/ODM manufacturing, production equipment, and packaging materials, to finished cosmetics, fragrances, professional skincare, medical aesthetic devices, spa and wellness services, hair care, nail care, and more. Exhibits also extend into broader health and wellness sectors, including weight-management foods and beverages, and health-care products. From AI-powered skin analyzers to locally inspired fragrances, exhibitors can seamlessly connect—from sourcing raw materials and exchanging technical expertise to final product trading—within a single venue.
• Precise matchmaking with key buyers and industry resources in Vietnam and across ASEAN. Vietnam stands out as one of Southeast Asia’s most promising cosmetic consumption markets. In 2024, its online premium cosmetics market was valued at US$265 million, with projections indicating a compound annual growth rate of 11% through 2033, reaching US$644 million. Through its VIP Buyer Matching Program, the exhibition offers importers, distributors, spa operators, and beauty clinic owners direct appointment-based networking opportunities with exhibiting companies. Among Vietnam’s major export markets, Singapore leads with US$380 million in cosmetics exports during the first eleven months of 2024, followed closely by South Korea (US$174 million) and China (US$140 million), underscoring the strong interest international brands have in the Vietnamese market.
• Unique value for Chinese enterprises—serving as a strategic engine for brand globalization and deep regional roots in Southeast Asia. An increasing number of Chinese companies are moving beyond traditional OEM models, showcasing their own branded offerings at Vietbeauty, focusing on high-value segments such as beauty devices, skincare products, and color cosmetics. During the 2025 edition, participating brands integrated rich Eastern aesthetic elements, crafting distinctive brand identities that earned widespread recognition in Vietnam and neighboring markets. Data indicates that 93.8% of Vietnamese buyers expressed strong interest in Chinese-made beauty and health products, while 92.3% of exhibitors secured concrete collaboration intentions on-site, marking a significant leap from simple product exports toward establishing enduring brand value in overseas markets. The organizers further facilitated site visits for exhibitors to Korean beauty brand outlets, leading Vietnamese e-commerce platforms like TikTok, and local beauty retail chains, helping Chinese companies better understand local consumer preferences and distribution channels.
• A cutting-edge hub for technological innovation and industry trends. The 2025 edition features a dedicated “Future of Beauty Tech Zone,” highlighting AI-driven skin analyzers, 3D-printed beauty products, home-use radiofrequency devices, and other smart technologies. Concurrently, the “Southeast Asia Beauty Compliance Summit” and the inaugural “ASEAN Beauty Innovation Summit” delve into Vietnam’s Ministry of Health certification procedures, new halal certification regulations, and strategies for regional resource integration. Industry seminars also address pressing topics such as anti-aging and dermal aesthetics, the application of artificial intelligence in beauty, and clean agricultural ingredients. Cultural elements—such as beer-infused fragrances and mango-inspired custom scents—are thoughtfully incorporated, reflecting a dynamic interplay between global vision and local identity.
• Ho Chi Minh City’s locational and industrial advantages. Held at the Saigon Exhibition & Convention Center (SECC), located in the heart of District 7, Ho Chi Minh City, this venue benefits from the city’s status as Vietnam’s economic hub and largest consumer market, boasting a growing young demographic and a mature beauty industry ecosystem. As a core member of ASEAN and signatory to major free-trade agreements such as CPTPP and RCEP, Vietnam offers tariff advantages for businesses looking to access the 600-million-person ASEAN market. Leveraging Ho Chi Minh City’s strategic location and Vietbeauty’s position as an industry leader, the exhibition provides exhibitors with a robust platform to engage with both the Vietnamese and broader ASEAN markets.