Exhibition Information
- Name
- Malaysia Asia Nutraceutical & Health Food Exhibition
- Industry
- Ingredient
- City
- Kuala Lumpur
- Venue
- 8, Jalan Dutamas 2, Kompleks Kerajaan, 50480 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, 马来西亚
- Abbreviation
- Vitafoods Asia
- Dates
- Visitors
- 41000 visitors
- Exhibitors
- 1120 exhibitors
Exhibition Introduction
The Value of Participating in Thailand’s Asia-Pacific Nutrition and Health Food Exhibition (Vitafoods Asia)
- Asia-Pacific’s Largest and Most Influential Event for the Nutrition and Health Food Industry: Organized by Informa Markets, Vitafoods Asia stands as the premier B2B trade platform for nutrition and health foods, functional foods, beverages, and dietary supplements across the Asia-Pacific region. Covering the entire supply chain—from raw materials and ingredients to contract manufacturing, finished products, production machinery, and related services—the exhibition is widely recognized as a barometer of industry development and a gateway for global enterprises entering the Asian market.
- A One-Stop Showcase Covering the Entire Value Chain: The exhibition encompasses a full spectrum of categories, including nutritional and health food raw materials and ingredients, dietary supplements, functional foods and beverages, nutraceuticals, health tonics, cosmetic ingredients, herbal medicines, OTC ingredients, marine product ingredients, amino acids, antioxidants, probiotics, bioactive compounds, dietary fiber, yeast, essential oils, proteins, vitamins, minerals, and more. It also provides complementary services such as contract manufacturing, branding, and production machinery and equipment. From raw material R&D to final products, from traditional dietary supplements to innovative functional foods, exhibitors can seamlessly integrate technical demonstrations, brand exposure, and commercial negotiations.
- Precise Alignment with Key Buyers and Decision-Makers Across Asia and Globally: In 2025, the exhibition gathered over 600 exhibitors across more than 12,000 square meters, drawing over 13,000 professional visitors from more than 40 countries. By 2026, the event will expand by 30%, increasing the exhibition space to 30,000 square meters, with over 800 exhibitors and an anticipated attendance of 16,000 professionals from more than 83 countries. Ninety percent of attendees possess purchasing decision-making authority, and 55% are actively searching for new products. The audience includes brand owners, distributors, R&D personnel, manufacturers, contract manufacturing service providers, and other procurement stakeholders spanning the entire value chain. Exhibitors can directly engage with Asia’s most powerful customer base, facilitating efficient business connections and market expansion.
- Unique Strategic Value for Chinese Enterprises—An Engine for Expanding into the Asian Market: With the Asia-Pacific health supplement market growing at a compound annual growth rate of 8.8%, Thailand—one of the largest consumer markets in the region—provides Chinese companies with a strategic springboard to enter Southeast Asia and beyond. At the 2025 exhibition, Dalian Yinuo Biotechnology showcased its core product lineup, featuring AstaGuard® astaxanthin, DurOmega® plant-based oil microencapsulation powder, and LocVita™ pine-derived vegan vitamin D3 (certified by India’s FSSAI), all of which resonated strongly with Southeast Asian market demands and earned high praise from international customers. Through this platform, participating companies can connect with resources across Southeast Asia, India, and Europe, demonstrate proprietary technologies, and secure overseas orders.
- A Vanguard for Technological Innovation and Industry Trends: The 2026 exhibition will be themed “Nutraceuticals Trends Across Generations,” focusing on four key trends: gut and microbiome health, cognitive and mental well-being, vitality and longevity, and personalized and digital nutrition. New sections include the “Sensory Box” sensory experience workshop, the “From Lab to Launch” R&D process seminar, and the “Pet Nutraceuticals Showcase” pet nutrition zone. In 2025, the exhibition also featured the Innovation Zone, curated by Innova Market Insights, highlighting breakthrough ingredient technologies.
- Deep Connections with High-End Forums and Industry Resources: Concurrent with the exhibition, the Vitafoods Asia Healthy Summit, academic-to-commercial transformation showcases, and the Tasting Bar offered a wealth of enriching activities. In 2025, the Ministry of Higher Education and Innovation of Thailand, through its subsidiary NXPO, hosted the “Fireside Chat: Investing in Thailand” seminar, exploring strategies for the future development of Thailand’s food industry. The projected size of Thailand’s food industry by 2027 is estimated at THB 500 billion, with exports accounting for THB 220 billion and domestic sales reaching THB 280 billion. Participating companies can thus gain timely insights into Asia-Pacific nutrition and health food policy updates, market access standards, and consumption trends.






