Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo – WanGuoHuiAsia Fresh

The Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo (shortened to “Wanguo Fair”) is co-organized by the China Fruit Circulation Association, the Shanghai Fruit Industry Association, and Wanguolian. It is dedicated to establishing itself as the premier, industry‑leading professional trade show for the global fresh fruit and vegetable value chain in mainland China.

Centered on China’s major consumer markets, this edition features a comprehensively upgraded exhibition lineup that spans ten key categories: fruits, vegetables, edible fungi, horticultural facilities, cultivation and breeding technologies, harvesting and sorting equipment, packaging solutions, cold-chain preservation and logistics, advanced processing technologies and equipment, as well as fresh‑produce e‑commerce platforms and retail operations.

Building on an extensive global buyer database cultivated through previous successful editions and sustained efforts to strengthen nationwide distribution networks, the event will bring together leading domestic and international fruit brands, provincial and municipal governments, industry associations, and other industry elites—alongside high‑quality distributors, traders, retailers, supermarket chains, and hospitality operators with substantial procurement needs. In addition, emerging retail channels such as e‑commerce platforms, community‑based retail, micro‑merchants, and franchise networks will be represented, creating a seamless online‑offline integration that aligns supply and demand across the entire fruit and vegetable spectrum, thereby helping exhibiting companies expand their sales channels in a comprehensive, multi‑tiered manner.

In today’s rapidly evolving landscape, traditional business models face unprecedented challenges and opportunities. Conducting business is no longer merely about simple transactions; it has become a profound strategic endeavor centered on ecosystem building—and the fruit and vegetable sector is no exception. The Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo aims to establish a golden ecosystem for the industry, fostering a closed-loop value chain. We warmly invite all colleagues to join us as exhibitors and attendees, working together to shape the future of the fruit and vegetable industry!