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Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo – WanGuoHui

Name: Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo – WanGuoHui
Start: 2026-11-10T09:00:00+08:00
End: 2026-11-12T18:00:00+08:00
Location: Shanghai New International Expo Centre
Rating: 4.5

Asia Fresh

Dates: 2026.11.10-11.12Show Hours: 09:00-18:00

Venue: Shanghai New International Expo Centre
Exhibition hall number: E2/E3馆

Highlights: China’s premier flagship trade show for the global fresh fruits and vegetables industry spanning the entire value chain.

Standard booth|9 m² incl. basic setup

13800 元/9平方米

Blank booth|From 18 m², construction not included

1380 元/平米

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Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo – WanGuoHui

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Exhibition Data

1/1
Edition

23000㎡
Exhibition area

500
Exhibitors

15000
Visitors

Shanghai Fruit and Vegetables Expo Details

The Shanghai International Fruit & Vegetable Exhibition—Asia Fruit & Vegetable Expo—Wanguohui, as the leading global professional trade flagship event for the fresh fruit and vegetable industry chain in mainland China, brings together ten core sectors: fruits, vegetables, edible mushrooms, plant cultivation and breeding, harvesting and sorting equipment, cold-chain preservation technologies and logistics, deep-processing machinery and equipment, as well as fresh‑produce e‑commerce and retail operations. Leveraging the resources of co‑organizers such as the China Fruit Circulation Association, the exhibition attracts domestic and international brand-name companies, government agencies, industry associations, and major procurement buyers. By integrating diverse distribution channels—including traditional distributors, supermarket chains, hotel and catering operators, and community‑based retail networks—the event fosters a golden ecosystem that spans from production to the point of sale, helping enterprises expand into global markets while advancing collaborative efforts to build a thriving industry ecosystem.

Industry:: Fruit and Vegetables fair ShanghaiFruit and Vegetables Expo

Organizer:: China Fruit Circulation Association, Shanghai Fruit Industry Association, Wanguohui

City:: Shanghai

Venue:: Shanghai New International Expo Centre

Address:: No. 2345 Longyang Road, Pudong New Area, Shanghai

Profile

The Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo (shortened to “Wanguo Fair”) is co-organized by the China Fruit Circulation Association, the Shanghai Fruit Industry Association, and Wanguolian. It is dedicated to establishing itself as the premier, industry‑leading professional trade show for the global fresh fruit and vegetable value chain in mainland China.

Centered on China’s major consumer markets, this edition features a comprehensively upgraded exhibition lineup that spans ten key categories: fruits, vegetables, edible fungi, horticultural facilities, cultivation and breeding technologies, harvesting and sorting equipment, packaging solutions, cold-chain preservation and logistics, advanced processing technologies and equipment, as well as fresh‑produce e‑commerce platforms and retail operations.

Building on an extensive global buyer database cultivated through previous successful editions and sustained efforts to strengthen nationwide distribution networks, the event will bring together leading domestic and international fruit brands, provincial and municipal governments, industry associations, and other industry elites—alongside high‑quality distributors, traders, retailers, supermarket chains, and hospitality operators with substantial procurement needs. In addition, emerging retail channels such as e‑commerce platforms, community‑based retail, micro‑merchants, and franchise networks will be represented, creating a seamless online‑offline integration that aligns supply and demand across the entire fruit and vegetable spectrum, thereby helping exhibiting companies expand their sales channels in a comprehensive, multi‑tiered manner.

In today’s rapidly evolving landscape, traditional business models face unprecedented challenges and opportunities. Conducting business is no longer merely about simple transactions; it has become a profound strategic endeavor centered on ecosystem building—and the fruit and vegetable sector is no exception. The Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo aims to establish a golden ecosystem for the industry, fostering a closed-loop value chain. We warmly invite all colleagues to join us as exhibitors and attendees, working together to shape the future of the fruit and vegetable industry!

Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo – WanGuoHui tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

The Exhibition Value of the Asia Fruit & Vegetable Expo

The China International Fruit & Vegetable Expo is the leading global professional trade flagship event for the entire fresh fruit and vegetable industry chain in mainland China. Co‑organized by the China Association of Fruit Products Circulation, the Shanghai Fruit Industry Association, and Wanguo Lian, it has been successfully held for more than a decade since its inception in 2013, earning recognition as a barometer of the Asian fruit and vegetable sector and a key architect of the fruit industry ecosystem. The expo deeply cultivates both upstream and downstream segments of the fruit value chain, guided by the core mission of “acquiring technology, building relationships, identifying distribution channels, expanding networks, and promoting brands,” with the aim of creating a golden ecosystem that spans cultivation, processing, logistics, and retail.

The core value of exhibiting lies in the platform’s comprehensive coverage of the entire industry chain and its advantage in precisely connecting channel resources. Leveraging a vast, years‑long database of global buyers, the expo attracts professional purchasers from major fruit wholesale markets, distribution wholesalers, chain retailers, large supermarkets, fresh‑food e‑commerce platforms, micro‑merchants, and emerging community‑based retail channels across China. In 2025, the exhibition will span 23,000 square meters, bringing together over 500 exhibitors from more than ten countries and regions, including the United States, Chile, Thailand, Malaysia, and Vietnam, and drawing over 18,000 professional visitors—making it an ideal platform for domestic and international fresh fruit and vegetable growers, distributors, and major buyers to engage in trade.

The expo has established a one‑stop commercial platform covering everything from cultivation techniques to end‑consumer retail. Exhibits include fresh fruits and vegetables, frozen and dehydrated produce, edible mushrooms, and deeply processed fruit and vegetable products; seedlings and seeds; cultivation technologies; greenhouse equipment; irrigation systems; harvesting tools; grading and sorting machinery; washing and juicing equipment; and other processing technologies; as well as cold‑chain logistics, preservation packaging, fresh‑food delivery solutions, and retail‑related innovations—spanning the full industry spectrum. Concurrent international exhibitions such as FHC Shanghai and ProWine China further amplify the expo’s capacity for cross‑sector resource integration.

Keeping pace with three major industry trends—“new‑type productive forces, production‑sales alignment, and brand building”—the expo has forged an innovation hub characterized by deep integration among industry, academia, research, and application. In 2026, the expo will host more than ten specialized forums and ancillary events, including the Third China Facility Horticulture Industry Conference and Industrial Technology Forum, the Shanghai Fruit Industry Innovation Retail Conference, the Third China Agricultural (Fruit) Investment and Financing Conference, and the Third “New‑Type Productive Forces” Development Promotion Event for One Hundred Counties and One Hundred Products. Additional activities such as the Ten‑Billion‑Yuan Reverse Procurement Fair for Fruits and Vegetables, the Fruit Live‑Streaming E‑Commerce Product Selection Meeting, and the Fruit Innovative Packaging Design Competition provide participating enterprises with a complete end‑to‑end pathway—from product showcasing to channel implementation.

For Chinese enterprises, this expo serves as a strategic gateway for tapping into the East China market, connecting with national resources, and building brand influence. As China’s most internationally oriented and commercially vibrant city, Shanghai radiates to the Yangtze River Delta region, home to 200 million high‑spending consumers, offering immense market potential. By integrating traditional and new‑retail channels and leveraging both online and offline platforms, the expo creates a trading and showcase platform for premium, specialty fruits from across the country to enter the East China market, helping establish distinctive fruit and vegetable brand identities and unlock latent market value. Participating companies can use this platform to connect with high‑quality procurement resources nationwide, seizing early opportunities in the branding, channel development, and digital transformation of the fruit and vegetable industry.

Range

International Pavilion Groups: Netherlands Pavilion Group, Italy Pavilion Group, Chile Pavilion Group, Peru Pavilion Group, Australia Pavilion Group, Thailand Pavilion Group
International Breeding Companies: BLOOM FRESH, Fall Creek China, Sun World, SVM
Fruit and Vegetable Brand Enterprises: Yishu Jia, Yi Ke Da, Shengli Agriculture, Jiangsu Lvgang, Yi Shi Yuan, Wang Zhanggui, Menglian Avocado, Xue Wang Agriculture, Chu Shi Agriculture, Ziran Duijia, Jing Ju, Bai Guo Seed Industry, Yunnan Wotu Agriculture, Mei Xi Ecological Agriculture, Dai Shu Guoye, 52 Du Liangzuo, Yu Tai Seed Industry, Xueyuan, Feile Qiguo, Qi Qi Guoye, Qingxin, Qian Rou, Jiutai Agriculture, Lvgang, Cuihu
Industry Chain Technology Enterprises: Defilo, Maifu, Lvmeng, Jin Guoyuan, Xi Niu Technology, Bingxin Packaging, Yi Ge Hezi, Shitu Li, Guolong, Shu Guo Le, Xin Yuan Guoye, Xi’an Haihong Freshness, Chengdu Baolebao, Zhejiang Xintianli Containers, Dongguan Weijun Nonwoven, Shenzhen Lvyuan Packaging, Guangxi Wuzhou Guolong Plastics & Chemicals, Leyue (Shanghai) Industrial, Hangzhou Bingxin Environmental Protection, Xiangju (Tianjin) Technology
Regional Pavilion Groups: Guangxi Zhuang Autonomous Region Department of Agriculture and Rural Affairs Pavilion Group, Guangdong Provincial Department of Agriculture and Rural Affairs Pavilion Group, Shandong Provincial Department of Agriculture and Rural Affairs Pavilion Group, Yunnan Provincial Department of Commerce Pavilion Group, Shaanxi Yan’an Pavilion Group, Shaanxi Weinan Pavilion Group, Tibet Linzhi Pavilion Group, Xinjiang Horgos Pavilion Group, Dehong Prefecture Pavilion Group, Taiwan Pavilion Group, Daning Ningcui Apple, Chunhua Ruixue Apple, Yan’an Apple, Changwu Apple, Xixian Yulu Xiang Pear, Xiangshan Hong Meiren, Qingshen Late-Maturing Citrus, Zhaozhou Pear
Fruit Industry Service Organizations: Nongben Consulting, Tianxia Xingnong, Lehe Planning, Shao’s Brothers, Guoye Dao, Partner Niu, Cai Gou
Channel Procurement Platforms: Hema, JD Fresh, Douyin E-commerce, Kuaishou E-commerce, Dingdong Maicai, Jiaxing Fruit Market, Jiaxing Haiguangxing Market, Guangzhou Jiangnonghui Market, Guangzhou Chalong Market, Dongguan Jiangnan Guanxiang Market, Kunming Haiguangxing Market, Shouheng Gaobeidian Market, Thailand Darathai Market, Xinrongmao, Jianong, Bai Guoyuan, Xianfeng Fruit, Pangdonglai, Zhejiang Yulu Space, Yonghui Supermarket, Xiamen Yuanchu Food, Shanghai Shangyi Fruit Products, Jiaxing Fruit Emperor, Shanghai Guoxiong Food Supply Chain, Hainan Zuo Xian You Tian Fresh Products, Shanghai Aize Industrial, Shandong Mai Bianli, Guangdong Wentai Supply Chain, Shaanxi Chuitian Bazaar, Hangzhou Wanglian, Fujian Lushuo Fruit Products, Kuaituan Alliance

Review

The China (Shanghai) International Fruit and Vegetable Exhibition (Asia Fresh) 2025 will be held from November 12 to 14, 2025, at the Shanghai New International Expo Center. Co-hosted by the China Fruit Circulation Association and Shanghai Wanguo Yixian Exhibition Co., Ltd. (Wanguohui), this edition of the show is dedicated to trade matchmaking and product‑technology showcases in the fresh fruit and vegetable sector, making it the leading specialized trade fair for the entire fresh produce value chain on the Chinese mainland.

In terms of scale, the exhibition spans 23,000 square meters, bringing together over 500 exhibitors from more than a dozen countries and regions, including the United States, Chile, Italy, Thailand, Malaysia, Vietnam, and others. It has attracted over 18,000 professional visitors, among whom are buyers, distributors, and industry experts from across the country. The event covers the full value chain, encompassing fresh fruits and vegetables, frozen produce, dehydrated products, processed fruit and vegetable items, seedlings and seeds, greenhouse equipment, harvesting and sorting machinery, cold-chain preservation technologies, as well as fresh‑food e‑commerce and retail operations.

This year’s exhibition boasts numerous highlights, with renowned brands and innovative products drawing widespread attention. The “Yi Ke Da™” brand of fruit tomatoes showcased its entire line of high‑quality products, which became a major crowd‑pleaser. Concurrent events included the Third China Facility Horticulture Industry Conference and Industry Technology Forum, focusing on cutting‑edge technologies in protected agriculture; the Shanghai Fruit Industry Innovation Retail Conference, exploring pathways for fruit‑industry development in the context of new retail trends; the Third China Agricultural (Fruit Industry) Investment and Financing Conference, accompanied by the inaugural ceremony of the Agricultural Investment Association, injecting fresh capital into the sector; and the Third Hundred Counties, Hundred Products “New‑Quality Productivity” Development Promotion Event, highlighting premium regional agricultural brands nationwide. A dedicated session for fruit and vegetable export matchmaking provided domestic enterprises with a precise platform to tap overseas markets.

A rich array of concurrent activities has established a high‑end forum for industry exchange. During the exhibition, ancillary events such as the Ten‑Billion‑Yuan Reverse Procurement Fair for Fruits and Vegetables, the Fruit Live‑Streaming E‑Commerce Product Selection Matchmaking Session, and the Fruit Innovative Packaging Design Competition offered exhibitors and buyers diverse opportunities for business connections. The show also leveraged strong synergies with co‑located international exhibitions, including FHC Shanghai Global Food Exhibition and ProWine China, further amplifying its capacity for cross‑sector resource integration.

The professional visitor base is robust, with high‑quality buyer profiles. The event drew professional buyers from major national fruit wholesale markets, chain retailers, large supermarkets, fresh‑food e‑commerce platforms, micro‑merchants, and community‑based retail channels. Many exhibitors secured cooperation agreements on site, earning high praise for the exhibition’s trade‑promotion and channel‑connecting outcomes.

The exhibition yielded impressive results and received enthusiastic industry feedback. Exhibiting companies generally reported that this year’s event attracted highly qualified professionals with clear purchasing objectives, while brand‑building and channel‑development efforts proved particularly effective. Attendees noted that Wanguohui not only serves as an excellent platform for brand exposure and business matchmaking but also functions as a pivotal hub for identifying industry trends and exploring pathways toward a new‑quality productivity transformation in the fruit and vegetable sector.

The China (Shanghai) International Fruit and Vegetable Exhibition (Asia Fresh) 2026 will take place from November 10 to 12, 2026, at the Shanghai New International Expo Center. With an anticipated exhibition area of 23,000 square meters, over 500 exhibitors, and more than 18,000 professional visitors, the event will once again be held concurrently with FHC Shanghai Global Food Exhibition at the same venue, providing an efficient platform for global communication and collaboration within the fruit and vegetable industry.