Watches and Wonders Geneva

Watches and Wonders Geneva is Switzerland's premier haute horlogerie exhibition. It brings together the most prestigious brands in the industry, setting trends for the future of luxury timepieces. The event is exclusively designed for professional watchmakers invited by participating brands. Meanwhile, the watch industry continues to experience robust growth while undergoing profound transformation. While upholding the principles of mechanical artistry, it has decisively moved away from traditional aesthetics and digital screen displays. As these innovators meticulously plan a revolution, others take a contrary path, firmly believing that iconic watch styles and masterful craftsmanship are timeless, and thus remain deeply committed to preserving them.

The previous edition of Watches and Wonders Geneva covered a total area of 25,000 square meters, hosting 400 exhibitors from Hong Kong (China), Japan, South Korea, Italy, Turkey, Dubai, the United States, Australia, Sweden, China, India, and other regions, attracting 30,000 attendees.

Originally established to promote high-quality timepieces, the exhibition provides an exclusive environment for elite clients to discuss the future of luxury goods, particularly watches, within the dynamic European and global markets.

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Watches and Wonders Geneva tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.