WF Tokyo Trend Figure Model Exhibition Tickets

The Wonder Festival (WF), held in Tokyo, Japan, is the country’s largest and most professional exhibition dedicated to figurines and model kits. Originally founded in 1984 by GENERA PRODUCTS—the predecessor of GAINAX—WF was taken over by Kaiyodo in 1992. The event is staged twice annually, in winter and summer, with a wide array of related merchandise available for purchase on-site. This year’s corporate exhibitor booths are once again brimming with diversity, featuring new releases from Kaiyodo

The Exhibition Value of the Tokyo Trend Figure Fair in Japan

• The Tokyo World Hobby Fair (WF) is the world’s largest and longest-running specialized event for collectible figures. Since its inception in 1984, it has evolved into a leading indicator for the global figure industry and a central hub for worldwide hobby culture. Organized by the veteran Japanese model manufacturer Kaiyodo, the fair is held twice annually—once in winter and once in summer—and is widely recognized as the world’s premier figure exhibition, serving as a top-tier platform that connects professional sculptors, amateur enthusiasts, model manufacturers, and collectors from around the globe.
• The core value of participating lies in its unique “same-day copyright system” and its role as a precision‑driven platform that links key global resources within the hobby community. As WF’s most distinctive institutional advantage, the “same-day copyright system” permits individual creators to sell fan‑made works licensed by copyright holders on the very day of the event, significantly boosting original creative energy. At the 2025 Shanghai edition, the total number of partnered IPs reached 62, with 19 major new additions, including popular titles such as “Elden Ring,” “Dark Souls,” and “Berserk.” The fair draws approximately 2,000 exhibitors and over 30,000 visitors each year, establishing itself as a landmark large‑scale event with broad influence not only across Japan but also internationally.
• The fair has established a one‑stop commercial platform covering the entire figure‑model industry chain. Exhibits span all categories, including action figures, GK models, PVC figures, articulated models, statues, Gundam items, tokusatsu merchandise, and more. From professional sculptors to hobbyists, and from leading manufacturers to independent creators, the fair provides a comprehensive venue for showcasing and selling. At the 2025 Shanghai show, the scale expanded to include over 400 brand exhibitors and more than 2,000 individual creators, attracting over 120,000 on‑site attendees across two days, with tickets for the first day sold out within four minutes. The 2026 summer edition is expected to bring together 750 exhibiting companies and draw over 100,000 professional visitors and enthusiasts.
• The fair aligns closely with three major industry trends—IP cross‑overs, the rise of “guochao” (Chinese national trend), and global expansion—creating a cutting‑edge technological ecosystem that integrates industry, academia, research, and application. At the 2025 Shanghai show, “guochao figures” emerged as a hot topic, with Chinese cultural icons such as Sun Wukong, Nezha, and Bai Niangzi presented as miniature sculptures, successfully achieving wide‑reaching cross‑cultural appeal. Beyond Japan, the fair has expanded since 2018 to cities including Shanghai, Bangkok, and South Korea, and in May 2026 will make its debut in North America, co‑hosting with MomoCon in Georgia. Renowned brands like Kaiyodo, Tsuburaya Productions, Sega, EMONTOYS, and ANIPLEX will showcase their latest releases, while Bilibili, as the exclusive Chinese organizer, offers copyright‑open access and traffic‑boosting support to creators.
• For Chinese enterprises, this fair serves as a strategic gateway to expand into global markets, connect with international resources, and demonstrate original creative strength. Leveraging WF’s “same‑day copyright system,” domestic independent sculptors can gain opportunities to exhibit and sell IP‑licensed works. At the 2025 Shanghai show, Chinese original brands such as 52TOYS, Brucoco, and MOSHOWTOYS performed strongly, with limited‑edition pieces selling over a thousand units within just two days. Exhibiting companies can use this platform to tap into global procurement networks, seizing early advantages in the ongoing transformation of the figure industry toward IP‑driven, guochao‑infused, and globally oriented development.