World Travel Market (WTM) in London, UK

The World Travel Market London (WTM), held in London, UK, is a world-leading tourism event. It provides an unparalleled platform for industry professionals to connect and conduct business, leveraging its extensive industry network and global reach to generate both personal and commercial opportunities, while offering attendees high-quality networking, content, and community engagement.

As a key annual gathering for the global tourism sector, WTM London continues to attract exhibitors from across the entire travel value chain. With booth space becoming increasingly limited, the show’s international influence and industry appeal are further underscored.

From destination marketing organizations and airlines to hotel groups, as well as brands spanning travel technology, accommodation, experiential tourism, and transportation, an ever-growing array of industry players is converging in London.

New destinations confirmed to participate include Brunei, Côte d’Ivoire, Moldova, Albania, Angola, Uruguay, Panama, and others. Tourism authorities and destination management organizations from diverse regions are coming together, providing global tourism professionals with broader access to destination resources and enhanced market collaboration opportunities.

On the hospitality front, RIU Hotels & Resorts and Serena Hotels—representing African and Asian markets—have confirmed their participation. In the aviation sector, new exhibitors such as Malaysia Airlines have joined, further expanding WTM London’s comprehensive coverage of the global tourism ecosystem.

Meanwhile, Amaala—a ultra-luxury wellness destination based in Saudi Arabia—will also be featured among the exhibitors. Situated along the Red Sea coast in northwestern Saudi Arabia, this destination centers on ultra-luxury travel and a health‑focused lifestyle, poised to deliver a groundbreaking experience to the international tourism market.

More than just an exhibition, WTM London serves as a vital global connectivity hub!It is not only a critical gateway to understanding international markets but also an essential platform for forging partnerships, expanding business networks, and gaining insights into evolving industry trends.

World Travel Market (WTM) in London, UK tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for World Travel Market (WTM) in London, UK: MARRIOTT INTERNATIONAL, CYPRUS DEPUTY MINISTRY OF TOURISM, MEININGER Hotels, MARRIOTT INTERNATIONAL, CITY OF LODZ, IHG Hotels & Resorts, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.