超级策展 | 2025环球设计廊，助力国际品牌拓展中国市场

环球设计廊汇聚进口高端原创家居品牌，为中国高端消费者提供全球顶尖设计和生活方式，促进中国设计师、豪宅买家、品牌代理商等专业买家群体与海外品牌的商务交流和合作，旨在打造中外原创品牌营商互动集合地。

Global Design Gallery brings together overseas home deco to Chinese Market as a key showcase & selection of global brands to Chinese market. It brings together international home brands, pioneering overseas design agencies, and innovative solution providers, for serving as platform for them to connect with buyers, luxury homeowners, designers, and brand agents and explore business opportunities in Chinese market.

从「捷克设计百年」展、「多彩墨西哥」设计与色彩体验展、「品味生活看英国」英伦生活设计主题展、到「享受自然与生活」加拿大国家馆、「设计引领绿色未来」西班牙瓦伦西亚展区等等，历届“环球设计廊”国家主题展的精彩绝伦，极大的推动了中外设计产业营商交流的繁荣发展。

“ Global Design Gallery ” has been enriched by the vibrant National Pavilions, including the「Century of Czech Design」，the「Colorful Mexico」design and color experience, the「Britain, Home of Great Living」British lifestyle showcase, the「Enjoy Nature and Life」pavilion from Canada, and Spain’s「Green Future by Design」pavilion from Valencia. These pavilions have significantly contributed to fostering global business exchanges and the continued growth of the design industry.

▲ 往届环球设计廊展览现场

▲ 往届环球设计廊展商一览

主宾国是广州设计周每年重磅打造的主题展之一。每年定向邀约一个国家作为主宾国，主要展览该国创新的、前沿的、特色的泛设计品牌，以及带来该国顶级设计师、艺术家等，与国内设计师展开设计交流盛宴。全方位突出展示该国设计、品牌、以及设计相关联的文化元素。为各国优秀的设计、艺术、文化、创意在中国的推广提供一个最精准有效的平台，同时汇聚中国设计相关从业者，了解时下全球的设计风向及趋势，学习多元设计文化元素从而进一步促进中外设计的交流与合作，推动本土设计、设计公司、设计品牌进入中国市场。

Partner Country is one of the high-profile programs of Guangzhou Design Week. Based on the annual theme and the global design trending topics, a certain country will be invited with featured design works and celebrities to serve as the partner country. Combined with the country's design features, to curate a themed exhibition on site, organize and attend design-related activities during the event, finally showcasing design diversity originality and innovation regarding national design, art, and culture. It brings together practitioners in the Chinese design industry to a global design trend as well as various culture and design elements, whilst a precise and effective platform for the national design and culture's export, consequently, facilitate Sino-foreign design communication and cooperation.

▲往届主宾国海报

环球荟萃展区汇聚了多个国家的顶尖设计品牌与创新力作，是全球设计力量的一次盛大展示。通过这一展区，参展国家能够全面展示其独特的设计理念、文化特色与前沿技术，打造与中国市场深度对接的国际化窗口。此展区不仅为中国观众带来全球设计的视野，更为中国设计行业的从业者提供了与世界顶级设计师和艺术家的互动平台，进一步推动了中外设计理念的融合与合作，成为推动国际设计交流、助力全球品牌在中国市场拓展的重要引擎。

Global Design Collection showcases design innovation and creation from around the world, offering a platform for countries to present their unique design concepts, culture, and technology to the Chinese market. It provides Chinese audiences with a global design perspective and fosters collaboration between Chinese professionals and world-class designers, driving international design exchange and supporting global brand expansion in China.

▲2024瓦伦西亚展区海报

独立品牌展区为进口参展品牌提供了宽敞及灵活的展示空间，品牌能够在此全方位地展示其最新的产品、技术和创意设计。这个展区的设计灵活多样，品牌可以根据自己的需求定制展位形式和展示方式，最大化展示品牌独特的设计理念与创新成果。通过独立品牌展区，参展品牌不仅能吸引到国内外设计师、企业和消费者的，也能为品牌的市场拓展和业务合作提供强有力的支持。

Intl’ Brand Pavilions offer spacious, flexible spaces for imported brands to showcase their latest products, technologies, and designs. Brands can customize their displays to highlight unique concepts and innovations, attracting attention from designers, businesses, and consumers while supporting market expansion and partnerships.

▲往届环球设计廊现场

招募对象

Exhibition Participants

注册地在中国境外的原创家居品牌与优秀设计/创意机构、海外设计师均可参与，参展范围包括但不限于家具、软配、家居生活用品、饰面面材面料、瓷砖石材、厨卫系统等

Original home furnishing brands, outstanding design/creative agencies, and overseas designers registered outside of China are welcome to participate. The exhibition covers a wide range of products, including but not limited to furniture, soft furnishings, home living essentials, surface materials and fabrics, tiles and stone, kitchen and bathroom systems, etc.

展出时间和地点

Date and Location

2025.12.5 - 8

广州设计周 【保利馆】【南丰馆】【国采馆】

Poly World Trade Center Expo / Guangzhou International Sourcing Centre Nan Fung International Convention & Exhibition Center

展览方向

Exhibition focus

当代人居生活美学新业态的设计+选材

Design and Material Selection for New Business Models in Contemporary Residential Aesthetic Living

参观观众

Professional Visitors

2025预估参观人数：45万人次！

包括但不限于：

业主类：私宅与新商业空间业主、投资商、地产商、酒店/会所/餐饮管理公司、商用建筑业主管理公司、政府及公共事业机关单位、工程总承包商等；

设计类：室内设计师、建筑师、工程师、设计买手等；

渠道类：经销商、代理商、专业买手等；

媒体类：新媒体、电视、电台、报纸、杂志、网络等；

文创类：设计产业关联的文化、艺术、时尚、创意等文创领域人群；

Owners: Private residential and new commercial space owners, investors, real estate developers, hotel&club&restaurant management companies, commercial building management companies, government and public sector agencies, general contractors, etc.

Designers: Interior designers, architects, engineers, design buyers, etc.

Agents: Dealers, distributors, professional buyers, etc. Medias: Social medias, television, magazines, newspaper, etc.

Cultural and Creative Industries： Artistic, fashion, Design-related, etc.

参展费用

Exhibition Price

光地展位费用 Raw Space：¥1,800 / m²

交钥匙展位 Turn-key Booth：¥25,000 / unit

展位规格 Booth size：9m² (3m x 3m)

（*交钥匙展位为“木质结构”、“可钉、可粘、可挂”，是高规格的“0”成本参展模式，配备可装卸展品的展示墙、功能接待台、高档洽谈桌椅、WIFI 等服务，其所在展区设置于展馆最中心区域，布局灵感源自著名的米兰伊曼纽尔二世长廊 (Galleria Vittorio Emanuele Ii)，由专业空间及照明设计师进行规划与设计，参观者将获得犹如“逛街”般全新观展体验，颠覆传统参展观展模式。）

(* The Turnkey Booth features a high-end wooden structure, complete with display walls, reception counters, stylish furniture, Wi-Fi, and more. This "zero-cost" exhibition model is situated in the prime central area of the venue. Drawing inspiration from Milan's Galleria Vittorio Emanuele II, it offers a premium, immersive experience designed by professional space and lighting designers, providing visitors with a completely new way to engage with the exhibition, breaking away from traditional formats.)

参展权益

Package

1）纳入2025广州设计周超级策展体系的官方内容对外宣发；

2）作为2025广州设计周超级策展主题产业策展内容，获得展前预览、会刊、等现场物料广告鸣谢；

3）面向中国甲方业主、私宅供应链、豪宅买家、知名设计师、媒体等 40 余万专业观众进行现场互动;

4）获2025广州设计周媒体联盟的报道和宣传;

1) Featured in 2025 Guangzhou Design Week Super Curatorial Program.

2) Previews, catalog recognition, and onsite advertising.

3) Engage with 400,000+ professionals, including property owners, designers, and medias.

4) Promotion through the 2025 Guangzhou Design Week Media Alliance.

参展方式

Participation Method

1）由符合条件的设计师、设计公司、设计机构、在华商会、领事馆等机构以及注册地在中国境外的原创家居品牌向广州设计周组委会提交参展申请;

2）经审核后由参展公司自行准备呈现内容、展品运输等参展事宜。

1) Qualified designers, design companies, design institutions, chambers of commerce, consulates, and other organizations, as well as original home furnishing brands registered outside China, are required to submit exhibition applications to the organizing committee of the Guangzhou Design Week.

2) After review, the exhibiting companies will be responsible for preparing their presentation content, product transportation, and other exhibition-related matters.

参展联系

Contact

广州设计周组委会

Guangzhou Design Week Organizing Committee

电话 Phone：020-8908 0310 / 8908 0320

电邮 Email：intl@gzdesignweek.com

地址 Address：广州市海珠区新港东路 996 号 保利世贸中心写字楼 G 座 902 室

Rm902, Poly World Trade Center, No.996, XinGang East Road, Haizhu District, Guangzhou, China

邮编 Postal code：510335

申请意向登记表

Registration Form

长按上方二维码

即刻登记与我们联系

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