Seoul Toy Fair, South KoreaCatalog consultation
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Fair basics
Industry scope
Exhibition Categories
Toy Brands: Toys for all age groups, character‑based toys, trendy toys, and related brands and products
Artists’ Works: Character‑themed merchandise and original toy creations by K‑Toy artists
IPs and Brand Owners: Toy‑related IPs and brand‑owned enterprises (including IP licensing, product sales, and other business activities)
Interactive Experience: Operators of booth games, fun‑filled experiential activities, and other interactive offerings
Exhibition Zones and Content
Toy Village: Areas dedicated to various events, limited‑edition product sales, and audience engagement
Artist Zone: Direct participation and exhibition of artistic toy creations by global artists and regional creators
Toy Brand Zone: Showcase of art toys and IP‑related brands, along with product sales, IP licensing, and business matchmaking
Stage Program: Panel discussions and special events featuring international artists and brand directors
IP Collaboration Content: Limited‑edition and exclusive products available exclusively at this exhibition
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