Shenzhen International Tourism Industry Expo Tickets

The Shenzhen International Tourism Industry Expo (SITE) is one of the largest and longest‑standing specialized tourism exhibitions in the Guangdong–Hong Kong–Macao Greater Bay Area. Since its inception in 2014, we have been delivering an innovative, technology‑driven platform that sets a new benchmark for the industry. The event will feature an integrated “Grand Gala + Trade Show + Summit + Live Streaming” format, serving as a premier forum for exploring industry trends and facilitating the exch

The Exhibition Value of the Shenzhen International Tourism Expo (SITE)

• Since its inception in 2014, the SITE Shenzhen International Tourism Expo has grown into one of the largest and longest-running specialized tourism exhibitions in the Guangdong–Hong Kong–Macao Greater Bay Area. It has become a key platform for domestic and international tourism professionals to expand their business presence across South China and the broader Guangdong–Hong Kong–Macao region. In 2021, the event received certification from the Global Association of the Exhibition Industry (UFI), officially elevating it to an international-level trade show and further enhancing its standing and influence within the industry.
• The core value of participating lies in its unique “B2B + B2C” dual‑drive platform model. The expo innovatively integrates “deep B2B specialization” with “scenario‑based C2C engagement,” enabling exhibitors to connect with professional buyers through targeted matchmaking and high‑level forums, while also engaging end consumers via immersive experiences and interactive activities. This approach delivers both strategic business depth and robust market traction, positioning the event not only as a hub for industry decision‑making and transactions but also as a city‑scale lifestyle festival, offering enterprises an exceptional platform for brand promotion and sales conversion.
• The exhibition brings together premium exhibitors and buyers from around the globe and across the entire tourism value chain, establishing itself as an international gateway for business matchmaking. Past participants have included overseas official bodies such as the Polish National Tourist Office, the Turkish Tourism Board, and the Tunisian Tourism Authority, as well as domestic cultural and tourism authorities like the Jilin Provincial Department of Culture and Tourism and the Yushu Autonomous Prefecture Bureau of Culture and Tourism. Prominent travel agencies—including Ctrip, New Scenery, and China Travel Service—leading airlines such as AirAsia, Hainan Airlines, and Shenzhen Airlines, along with renowned attractions like Hong Kong Disneyland, Happy Valley, and the Changbai Mountain Resort, have all showcased their offerings at the event. Professional buyers span key decision‑making segments, including travel agencies, educational tour operators, MICE companies, and hotel groups.
• Leveraging Shenzhen’s strategic location as the central city of the Guangdong–Hong Kong–Macao Greater Bay Area, the expo precisely targets high‑value visitor markets. Shenzhen is one of the most important sources of outbound tourists and a major hub for international arrivals, boasting a large base of high‑spending travelers and well‑established cultural and tourism consumption habits. Through multi‑channel invitation strategies, the event selectively invites senior executives of multinational corporations, high‑net‑worth families, and members of exclusive luxury clubs, providing enterprises with a highly targeted channel to reach their ideal customer segments.
• With a focus on full‑chain industry integration and continuous innovation in exhibition content, the expo sets new trends in the cultural and tourism sector. For the 2025 edition, three major upgraded thematic zones will be unveiled: the Low‑Altitude Cultural Tourism Zone, highlighting the cross‑sectoral synergy between culture, tourism, and the emerging low‑altitude economy; the Pet Travel Zone, tapping into the multi‑billion‑dollar pet‑friendly consumer market; and the Culinary Global Treasures Zone, using gastronomy as a bridge to weave together diverse cultural and tourism experiences. Concurrently, the expo will host ancillary events such as the Shenzhen Self‑Drive & Travel‑Living Equipment Show and the Shenzhen Educational (Travel) Resources Exhibition, comprehensively covering emerging business models within the cultural and tourism industry.
• For businesses, this expo serves as a strategic gateway to penetrate the South China market, forge international partnerships, and stay abreast of evolving trends in the cultural and tourism sectors. During the event, dozens of industry forums, project‑matching sessions, and new‑product launch ceremonies are held, providing enterprises with invaluable insights into market trends and platforms for resource alignment. Exhibitors can leverage these opportunities to efficiently connect with government entities, distribution partners, investors, and end consumers, thereby deepening their integration into the cultural and tourism ecosystem of the Guangdong–Hong Kong–Macao Greater Bay Area.