Shenzhen International Tourism Industry ExpoSITE

The Shenzhen International Tourism Industry Expo (SITE) isone of the largest and longest-running specialized tourism exhibitions in the Guangdong–Hong Kong–Macao Greater Bay Area.Since its inception in 2014, we have been delivering innovative, technology‑driven benchmark events that set new standards for the industry. The expo will feature an integrated platform—combining a grand gala, exhibition, summit, and live‑streaming—to facilitate discussions on industry trends and foster exchanges among tourism stakeholders, bringing together key players across the industry’s value chain—including supply chains, innovation networks, capital markets, and ecosystem partners—to co‑create a thriving industry ecosystem.

The Shenzhen International Tourism Industry Expo (SITE) showcases exhibitors from a wide array of sectors, including travel agencies, tour operators, wholesalers, attractions and destinations worldwide, cultural and intangible heritage initiatives, educational and study‑tour programs, outdoor recreation and related equipment, self‑drive travel and mobile‑living solutions, meetings, incentives, conventions, and trade shows, corporate travel and hospitality services, cultural‑and‑tourism investment and financing, government‑led business promotion, and major transportation providers.

Past notable exhibitors have included: the Polish National Tourist Office, the Turkish Tourism Board, the Tunisian Tourism Authority, the Jilin Provincial Department of Culture and Tourism, the Yushu Autonomous Prefecture Bureau of Culture and Tourism, the Xinxiang Municipal Bureau of Culture and Tourism, the Xiufeng District Bureau of Culture and Tourism in Guilin, the Aksu Regional Bureau of Culture and Tourism in Xinjiang, the Zengcheng District Bureau of Culture and Tourism in Guangzhou, the Qingyuan Municipal Bureau of Culture and Tourism, Ctrip, Xinjingjie, China Travel Service, Yuezhong Travel, Guangtie Qingguo Travel, Tengbang Travel, AirAsia, China Airlines, Hainan Airlines, Shenzhen Airlines, Cathay Pacific, Shenzhen Bus Group, Tianhai Cruise, Nanhai Film & TV City, Eastern Overseas Chinese Town, Happy Valley, Kaisa·Jinshawan Resort, Hong Kong Disneyland, Guangdong Sunac Cultural & Tourism City, Changbai Mountain Resort, Mission Hills Resort, and Ocean Park Hong Kong, among others.

This is a fusion event that seamlessly integrates B2B and B2C elements! The Shenzhen International Tourism Industry Expo (SITE) provides professionals in the tourism sector with a more sophisticated, efficient, and globally oriented resource platform, thereby driving the growth of the tourism industry, fostering collaboration on tourism product development, and helping to reignite the recovery of both the domestic and international tourism markets.