Guangzhou International Tourism Exhibition Tickets

The Guangzhou International Travel Fair (GITF), the earliest‑established and longest‑running large‑scale international travel exhibition in China, is themed “Innovation Drives the Future of Culture and Tourism.” This year’s event continues to deliver authoritative travel information, professional concurrent programs, and high‑quality exhibition services to the industry. International exhibitors hail from numerous countries and regions worldwide, with the Hong Kong Tourism Board serving as a Star

The Exhibition Value of the Guangzhou International Travel Fair (GITF)

• One of China’s longest-running and most influential professional travel exhibitions: Founded in 1993 and organized by Hannover Milano Fairs Shanghai Co., Ltd. under the guidance of the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, the Guangzhou International Travel Fair (GITF) is one of the oldest large-scale international travel exhibitions in China. Over more than three decades of development, GITF has evolved into an international, industry‑wide platform covering outbound tourism, inbound tourism, and MICE tourism, widely recognized within the sector as “a leading indicator of China’s cultural and tourism industry.”
• A one-stop showcase spanning the entire value chain: The fair encompasses the full spectrum of the tourism industry, including outbound tourism, inbound tourism, MICE tourism, cultural tourism, themed tourism, scenic spots, airlines, hotel groups, tourism technology services, educational and study tours, cruise and yachting, car rental, and cultural‑tourism products. From destination promotion to product transactions, and from B2B professional networking to B2C consumer engagement, exhibitors can conduct comprehensive activities—brand presentation, resource matchmaking, and business negotiations—all under one roof.
• Precise access to global buyers and core industry resources: Leveraging Guangzhou’s strategic location as a central hub for South China and the Guangdong–Hong Kong–Macao Greater Bay Area, the fair collaborates closely with the “9+2 City Travel Industry Alliance,” bringing together travel agency associations from 11 cities across the Greater Bay Area, including Guangzhou, Shenzhen, Hong Kong, and Macao. Its professional audience comprises key channels such as travel agencies, custom tour operators, tour organizers, MICE buyers, educational institutions, and media outlets. Exhibitors gain direct access to the region’s most influential decision‑makers, enabling efficient business connections and market expansion.
• Unique value for international tourism organizations—strategic gateway to China’s core tourism markets: GITF serves as the preferred platform for international destinations and tourism providers seeking to enter the South China and Guangdong–Hong Kong–Macao markets and enhance their brand presence. At the last edition, international exhibitors accounted for over 65% of the total, with more than a thousand organizations from 55 countries and regions—including Sri Lanka, Germany, Italy, Russia, the United States, the United Kingdom, Qatar, Spain, France, Poland, South Korea, Singapore, and Nepal—participating. The Chairman of the Sri Lankan Tourism Promotion Bureau remarked, “GITF has been our most successful exhibition; China is a critically important core market for us.”
• Unique value for Chinese cultural and tourism enterprises—strategic engine for domestic and international market expansion: GITF is a central platform for provincial and municipal cultural and tourism bureaus, scenic areas, travel agencies, and hotel groups to showcase their offerings, establish channel partnerships, and stimulate consumption. During the last fair, leading travel agencies such as Guangzhilü, Guangdong China Travel Service, Kanghui, and Ctrip reported impressive on‑site sales performance; Guangzhilü alone saw year‑on‑year sales growth exceeding 30%, while livestream sales surged by more than 300%. Exhibiting companies can leverage this opportunity to tap into South China’s most dynamic tourism consumption market and seize early advantages in the new dual‑circulation development paradigm.
• Frontier of technological innovation and industry trends: Digital cultural tourism, immersive experiences, educational travel, wellness tourism, and senior‑friendly tourism have emerged as key highlights at the fair. A dedicated “Good Fun Space” showcases cutting‑edge lifestyle trends such as sports tourism, leisure vacations, and healthy aging. The digital exhibition zone features the latest applications in the cultural and tourism sectors, with companies like Google, HTC, and China Unicom demonstrating AR/VR and metaverse‑based innovations. As the integration of culture and tourism deepens, the industry is accelerating its transformation toward digitalization, experiential engagement, and personalization.
• High‑level forums and in‑depth connections with industry resources: Concurrent with the fair, a series of high‑profile events are held, including the China Outbound Tourism Forum, the Inbound Tourism Thematic Forum, the Educational and Study Tour Forum, the “Bring Cultural Relics to Life” sharing session, and the Wellness and Leisure Tourism Summit. Leaders of the Asia‑Pacific Travel Association, along with industry experts, convene to discuss future trends, providing exhibitors with authoritative insights into policy developments, market dynamics, and innovative business models.
• Guangzhou’s locational and industrial advantages: As the economic center and transportation hub of Southern China, Guangzhou stands at the heart of the Guangdong–Hong Kong–Macao Greater Bay Area, boasting the nation’s most vibrant tourism consumption market and the most sophisticated convention and exhibition infrastructure. With its positioning as a “world‑class tourist destination” and its storied commercial heritage as a “millennial trading capital,” GITF offers exhibitors a strategic location that connects them to South China, radiates nationwide, and links them globally.