Shanghai International Fruit & Vegetable Exhibition – Asia Fruit & Vegetable Expo – WanGuoHui Tickets

The Shanghai International Fruit & Vegetable Exhibition—Asia Fruit & Vegetable Expo, organized by a leading authority, is the premier global trade show for the fresh fruit and vegetable industry’s entire value chain in mainland China. Centered on China’s major consumer markets, the exhibition features ten key sectors: fruits, vegetables, edible mushrooms, horticulture and greenhouse technologies, cultivation and breeding, harvesting and sorting equipment, packaging, cold-chain preservation and l

The Exhibition Value of the Asia Fruit & Vegetable Expo

The China International Fruit & Vegetable Expo (CIFVE) is the premier global professional trade show for the entire fresh fruit and vegetable industry chain in mainland China. Co‑organized by the China Association of Fruit Products Circulation, the Shanghai Fruit Industry Association, and WanGuoLian, it has been successfully held for more than a decade since its inception in 2013, earning recognition as a leading indicator for the Asian fruit and vegetable sector and a key architect of the fruit industry ecosystem. The expo deeply cultivates both upstream and downstream segments of the fruit value chain, guided by the core mission of “learning technology, building relationships, identifying distribution channels, expanding networks, and promoting brands,” with the aim of creating a golden ecosystem that spans cultivation, processing, logistics, and retail.

The core value of exhibiting lies in its platform‑based, full‑chain coverage and its ability to precisely connect exhibitors with channel resources. Drawing on years of accumulated extensive global buyer databases, the expo attracts professional buyers from major fruit wholesale markets, distribution wholesalers, chain retailers, large supermarkets, fresh‑food e‑commerce platforms, micro‑merchants, and emerging community‑based retail channels across China. In 2025, the total exhibition space will reach 23,000 square meters, bringing together over 500 exhibitors from more than ten countries and regions, including the United States, Chile, Thailand, Malaysia, and Vietnam, and drawing over 18,000 professional visitors—making it an ideal platform for domestic and international fresh fruit and vegetable growers, distributors, and major purchasers to engage in trade.

The expo has established a one‑stop commercial platform spanning everything from cultivation techniques to end‑consumer retail. Exhibits cover fresh fruits and vegetables, frozen and dehydrated produce, edible mushrooms, and processed fruit and vegetable products; seedlings and seeds; cultivation technologies; greenhouse equipment; irrigation systems; harvesting tools; grading and sorting machinery; washing and juicing equipment; and deep‑processing technologies such as clean‑cutting and packaging. Additionally, cold‑chain logistics, preservation packaging, fresh‑product delivery, and retail solutions are showcased, encompassing the entire industry value chain. Concurrent international exhibitions, including FHC Shanghai Global Food Exhibition and ProWine China, further enhance the expo’s capacity for cross‑sector resource integration.

Keeping pace with three major industry trends—“new‑type productive forces, production‑sales alignment, and brand building”—the expo has become an innovation hub fostering deep integration among industry, academia, research, and application. In 2026, the expo will host more than ten specialized forums and accompanying events, including the Third China Facility Horticulture Industry Conference and Industrial Technology Forum, the Shanghai Fruit Industry Innovation Retail Conference, the Third China Agricultural (Fruit Industry) Investment and Financing Conference, and the Third “New‑Type Productive Forces” Development Promotion Event for One Hundred Counties and One Hundred Products. Additional activities such as the Ten‑Billion‑Yuan Reverse Procurement Fair for Fruits and Vegetables, the Fruit Live‑Streaming E‑Commerce Product Selection Meeting, and the Fruit Innovative Packaging Design Competition provide exhibitors with a comprehensive pathway—from product showcase to channel implementation.

For Chinese enterprises, this expo serves as a strategic gateway to tap into the East China market, connect with nationwide resources, and build brand influence. As China’s most internationally oriented and commercially vibrant city, Shanghai radiates to the Yangtze River Delta region, home to 200 million high‑spending consumers, offering immense market potential. By integrating traditional and new‑retail channels and leveraging both online and offline platforms, the expo creates trading and display opportunities for premium, regionally distinctive fruits to enter the East China market, establishes strong brand identities for specialty fruits, and unlocks latent market value. Exhibiting companies can use this platform to access high‑quality national procurement networks, seizing early opportunities in the branding, channel development, and digital transformation of the fruit and vegetable industry.