Shandong Sugar, Alcohol & Food Fair – Shandong Sugar, Alcohol and Food Trade Fair Tickets

The Shandong Sugar, Alcohol & Food Fair—also known as the Jinan Sugar, Alcohol & Food Fair—was established in 2006. Leveraging Shandong Province’s robust market advantages and strong industrial foundation, it has evolved into a major, well‑established brand exhibition jointly nurtured by government agencies, industry associations, trade show organizers, and exhibiting companies. At the most recent edition, the fair spanned 45,000 square meters, with 1,237 participating exhibitors hailing from co

The Exhibition Value of the Jinan Sugar and Wine Fair (Shandong International Sugar and Wine & Food Trade Fair)

• China’s oldest and largest specialized event for the sugar, wine, and food industries in Northern China: Since its inception in 2006, the China (Shandong) International Sugar and Wine & Food Trade Fair—commonly known as the Jinan Sugar and Wine Fair—has successfully held nearly twenty editions. Co-organized by the Jinan Municipal People’s Government, the Shandong Provincial Department of Industry and Information Technology, and other authoritative bodies, it is a major branded initiative receiving key support and cultivation from the Shandong provincial government and has earned official certification from the Global Association of the Exhibition Industry (UFI). Leveraging Shandong’s strategic advantages as a leading economic and populous province, the Jinan Sugar and Wine Fair has become a pivotal event for the domestic alcoholic beverages and food sectors, as well as a trailblazer among sugar and wine exhibitions in Northern China.
• A one-stop procurement platform covering the entire industry chain: The fair encompasses the full spectrum of product categories, including traditional liquors (such as sauce‑aroma, light‑aroma, and strong‑aroma baijiu), craft beers, wines, international spirits, snack and convenience foods, beverages and dairy products, baked goods, grain, oil, and seasoning products, ready‑to‑eat meals and supply‑chain solutions, agricultural and sideline products, liquor packaging, production and packaging equipment, and more. From established liquor producers to emerging beverage brands, and from regionally distinctive foods to internationally imported items, exhibitors can seamlessly integrate product showcases, brand exposure, and business negotiations within a single venue.
• Precise matchmaking with core buyers and distribution channels across Northern China and nationwide: The most recent edition featured an exhibition space of nearly 30,000 square meters, attracting close to 600 exhibiting companies and drawing approximately 80,000 professional visitors. As the capital of Shandong Province and a major economic, political, and cultural hub, Jinan enjoys a geographically advantageous position that connects South to North and East to West, serving the Beijing–Tianjin–Hebei, Yangtze River Delta, and Central Plains economic regions, with extensive market reach. Exhibitors can directly engage with some of the most influential distributors and wholesalers in Shandong and Northern China, facilitating efficient business connections and market expansion.
• Unique value for Chinese enterprises: a strategic engine for deepening presence in the Northern market: With a GDP ranking third nationwide and a permanent population exceeding 100 million, Shandong boasts a vast and highly inclusive consumer market. Operating under a model of “government guidance plus market‑driven operations,” the fair has consistently supported government‑led delegations from dozens of key production areas, including Zunyi in Guizhou, Yibin in Sichuan, and Huai’an in Jiangsu. Renowned brands such as Moutai, Wuliangye, Jiugui Liquor, and Xijiu have all participated repeatedly. Through this platform, participating companies can swiftly establish a foothold in the Northern market, tap into government resources, and enhance their brand visibility.
• A cutting‑edge forum for technological innovation and industry trends: Concurrent with the fair, numerous specialized forums and events are held, including the China New Beverage Conference, the Jinan Supply‑Demand Matchmaking Meeting for Premium Products, the Geographical Indication Industry Development Exchange, and the Food Industry Chain Supply‑Demand Forum. These platforms facilitate in-depth discussions on topics such as food‑industry innovation, the development of health‑focused foods, and digital empowerment, providing exhibitors with strategic insights into emerging industry trends.
• Jinan’s locational and industrial advantages: As the capital of Shandong Province and a core city within the provincial metropolitan economic circle, Jinan benefits from an exceptional geographic location and a well‑developed transportation network, giving it strong regional influence and far‑reaching spillover effects. In the alcohol and food industries, there is widespread consensus that “whoever controls Jinan controls Shandong; whoever controls Shandong controls the nation.” With 18 years of dedicated industry experience, the Jinan Sugar and Wine Fair has emerged as the largest and most influential specialized trade show for the sugar, wine, and food sectors in Northern China.