Shandong Sugar & Wine Fair - Shandong Sugar, Wine & Food Trade Fair济南糖酒会

The Shandong Sugar & Wine Fair - Shandong Sugar, Wine & Food Trade Fair (Jinan Sugar & Wine Fair) was established in 2006. Leveraging Shandong Province's strong market advantages and industrial foundation, it is a large-scale branded exhibition jointly cultivated by government departments, industry associations, exhibition agencies, and manufacturers. The organizing committee has continuously refined its operations in exhibitor recruitment, visitor organization, supporting services, and personalized services. It enjoys a well-known reputation in the industry for the "Three Highs": a large number of exhibiting companies, a high volume of attending visitors, and abundant exhibition benefits. It is widely recognized as a highly influential professional brand event in Northern China.

The event is primarily divided into three major sections: "Exhibition & Display, Conferences & Forums, and Special Activities." Serving as a stage for brand presentation, a hub for capturing business opportunities, and a platform for market expansion, it is an essential destination for professional buyers to "negotiate trade, seek business opportunities, and stock up for major holidays." The previous edition covered a total area of 45,000 square meters, featuring 1,237 exhibiting companies from France, the United States, Italy, Germany, Australia, Russia, Hungary, and other countries. It achieved a transaction volume of over RMB 1.6 billion, with preliminary orders exceeding RMB 2.4 billion.

With continuously expanding exhibition categories, growing scale, increasing number of merchants year by year, and rising influence, the Shandong Sugar & Wine Fair has gained widespread recognition and acclaim from numerous exhibitors, distribution agencies (platforms), consumer groups, and industry professionals.

Past editions have featured delegation groups from over 50 international and domestic cities/regions, including France, Italy, Malaysia, Hungary, Brazil, Xinjiang Uygur Autonomous Region, Xiangxi Tujia and Miao Autonomous Prefecture, Yanbian Korean Autonomous Prefecture, Sichuan Province, Shanxi Province, Shaanxi Province, Zunyi City, Bozhou City, Nanchang City, Harbin City, Shenyang City, Qianjiang City, Luoyang City, and 16 prefecture-level cities in Shandong Province. Among them, more than 10 cities have participated as delegations for over three consecutive years. The fair has played a positive role in promoting economic and trade exchanges and cooperation among cities, effectively driving industry development. (Copyright of this content belongs to JZhan. Reproduction without permission is prohibited.)