Shandong Sugar, Alcohol & Food Fair – Shandong Sugar, Alcohol and Food Trade FairJinan Sugar and Wine Fair

The Shandong Wine & Spirits Fair—Shandong Wine, Spirits & Food Trade Fair (Jinan Wine & Spirits Fair), established in 2006, leverages Shandong Province’s strong market advantages and robust industrial base. It is a large-scale, well‑established brand exhibition jointly nurtured by government agencies, industry associations, trade fair organizers, and exhibiting companies. The organizing committee has steadily refined its processes in exhibitor outreach, visitor management, ancillary services, and personalized support, earning a reputation within the industry for its “three‑fold strengths”: a high number of participating enterprises, a large audience, and extensive trade‑fair benefits. As such, it is widely regarded as a leading professional brand event with significant influence in Northern China.

The fair is structured around three core components: exhibitions, conferences and forums, and special‑themed activities. Serving as a premier platform for companies to showcase their brands, seize business opportunities, and expand into new markets, it is an indispensable venue for professional buyers seeking to negotiate deals, explore commercial prospects, and stock up ahead of major holidays. At the last edition, the total exhibition space spanned 45,000 square meters, hosting 1,237 exhibitors from countries including France, the United States, Italy, Germany, Australia, Russia, Hungary, and others. Transaction value exceeded RMB 1.6 billion, while preliminary order commitments surpassed RMB 2.4 billion.

Over the years, the Shandong Wine & Spirits Fair—Shandong Wine, Spirits & Food Trade Fair (Jinan Wine & Spirits Fair) has continuously broadened its scope, expanded its scale, attracted an increasing number of domestic and international participants, and strengthened its overall impact. These efforts have earned widespread recognition and acclaim from exhibiting companies, sales‑agent platforms, consumer groups, and industry professionals alike.

Past editions have featured delegation groups from 50 international and domestic cities, including France, Italy, Malaysia, Hungary, Brazil, the Xinjiang Uygur Autonomous Region, Xiangxi Tujia and Miao Autonomous Prefecture, Yanbian Korean Autonomous Prefecture, Sichuan Province, Shanxi Province, Shaanxi Province, Zunyi City, Bozhou City, Nanchang City, Harbin City, Shenyang City, Qianjiang City, Luoyang City, and all 16 prefecture-level cities of Shandong Province. Notably, more than ten of these cities have participated with official delegations for three consecutive years or longer, thereby playing a vital role in fostering economic and trade exchanges among regions and providing strong impetus to industry development. (Copyright of this article belongs to Juzhan; unauthorized reproduction is prohibited.)