The Shandong Sugar Wine Fair - Jinan Sugar Wine Fair - Shandong Food and Alcohol Fair was founded in 2006. Leveraging the advantageous market and industrial foundation of Shandong Province, it is a large-scale brand exhibition cultivated by the government (department), industry associations, exhibition institutions, and manufacturers. The organizing committee has matured and improved in exhibitor invitations, audience organization, ancillary services, and personalized services, earning a reputation in the industry for having 'many participating companies', 'many attending audiences', and 'many exhibition benefits'. It is known as the professional brand conference with the greatest influence in the northern region.

The Shandong Sugar Wine Fair - Jinan Sugar Wine Fair - Shandong Food and Alcohol Fair mainly consists of three major sections: 'exhibition display, conference forum, and special activities'. As a stage for showcasing brands, capturing business opportunities, and expanding markets, it is an essential platform for professional buyers to 'conduct trade negotiations, seek business opportunities, and prepare for the holidays'. The exhibition area of the previous session was 45,000 square meters, with 1,237 participating companies from France, the United States, Italy, Germany, Australia, Russia, Hungary, etc., achieving transaction amounts exceeding 1.6 billion yuan, and intention orders exceeding 2.4 billion yuan.

The Shandong Sugar Wine Fair - Jinan Sugar Wine Fair - Shandong Food and Alcohol Fair continues to expand its scope, increase in scale, attract more customers, and enhance its influence, receiving widespread recognition and praise from many participating enterprises, agent sales enterprises (platforms), consumer groups, and industry professionals. Past exhibitors have included delegations from France, Italy, Malaysia, Hungary, Brazil, Xinjiang Autonomous Region, Xiangxi Autonomous Prefecture, Yanbian Autonomous Prefecture, Sichuan Province, Shanxi Province, Shaanxi Province, Zunyi City, Bozhou City, Nanchang City, Harbin City, Shenyang City, Qianjiang City, Luoyang City, and 16 cities in Shandong Province, among others. More than ten of these cities have been continuously exhibiting for three years or more. This has played a positive role in promoting economic and trade cooperation between cities and has effectively promoted the development of the industry. (The content of this article belongs exclusively to Juzhan and may not be forwarded without permission.)