China High-End Liquor Exhibition (CWE) - Jinan EditionCWE

The China High-End Liquor Exhibition (CWE, commonly known as the "Zhongjiu Zhan") is a national high-end liquor trade exhibition supported by the China Non-staple Food and Native Produce Circulation Association. Since 2017, guided by the vision of "bringing the world's finest wines and spirits to the great Chinese people" and the mission of "making it easy for everyone to find quality liquor," it strives to become the "bellwether of China's liquor industry." The exhibition aims to build a precise and efficient platform for cooperation and exchange between high-end liquor enterprises and distributors, helping liquor companies seize new opportunities in the rising high-end market, rejecting counterfeit and fake products, and saying no to unauthorized promotional flyers.

Notable exhibiting enterprises include Kweichow Moutai, Wuliangye, Luzhou Laojiao, Shanxi Fenjiu, Xifeng Liquor, Gujing Gongjiu, Laobaigan, Jinshiyuan, Gaozhou Liquor, Jinliufu, Jiuxian.com, Xi Liquor, Guotai Liquor, COFCO Famous Wines, Weilong Shares, and Joyvio Wine, among others.

The CWE has become a thought leadership hub, a trendsetting platform, and an IP creator for China's liquor industry forums. For this edition, the organizing committee adheres to the principle of "Content is King, Zero Advertising," focusing on specialized segments such as sauce-aroma liquor, wine, beer, aged liquor, and bare-bottle liquor. It will comprehensively analyze the current status, trends, challenges, and opportunities in each sector. (Copyright of this content belongs to Jufair. Reproduction without permission is prohibited.)